There's two ways of setting a tone. One is to make the reader think/conclude a certain feeling. The second method is to tell them to feel the thing you want them to feel.

This article tells me to hype myself up, which had the exact opposite effect

Not everything you disliked reading is just probably AI slop https://piccalil.li/about/:

> Workers first, AI technologies, dead last

> AI and LLMs are rooted in theft, exploitation, dishonesty and are over-promoted with ill-intentions for workers. Instead of running towards AI, we’re focusing on what’s actually important: content that helps people to succeed that is never produced by AI tools.

The style is definitely the over hyped and well expanded tone that AI is trained to mimic for sure though.