3 Mangoes brand from the 70's, is very familiar to me.

I remember my grandma's favorite beedi brand - paanch phool. She would give me 10 bucks to buy a pack for her which was around 5 bucks that time. The remaining would be my tip.

Well one hobby I had when young was collecting these matchboxes. It was rumored that collecting 1000 unique ones would unlock something and gave rise to a rat race, this is pre Indian internet and no one really knew what it would unlock. I would look into the dirtiest of places against my family's protests.

A variant of the iconic 'Ship' called 'Shib', probably a misprint was the most prized possession. When I rethink this, it seems the poor man's version of baseball cards or other collectibles but as fun, a jugaad fun activity in times of extreme scarcity

“Shib” being more valuable because of a printing mistake is honestly the most believable part of this story. Every collectible scene somehow ends up worshipping misprints.

Maybe I missed something, but this article felt more like an ad for their modern matchbox designs, versus any sort of gallery of older ones - save for a collage near the end.

Ah, this brings back so many memories. Wimco used to be a top manufacturer back in the day (and probably still is, although I'm not sure about that.)

Highlights of my childhood include Aim, Bullock Cart, Chief, Homelites, Sunflower, Tekka and The Horse Head, among others.