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The Car That Watches You Back: The Advertising Infrastructure of Modern Cars

https://nobodyaskedforthis.lol/posts/connected-car/
38•cadito•3h ago

Comments

cadito•3h ago
The transition started with drive-by-wire and the CAN bus, but the moment they added cellular modems, the dashboard became a platform. Automakers are currently running the exact same programmatic targeting logic as web publishers and in-store retail networks. The only difference is they conveniently left out all the consent infrastructure we forced onto the web.

Tried to look at the actual ad-tech and architecture driving this rather than just doing another "touchscreens are bad" rant.

downrightmike•2h ago
$60k min, 80+month loans, Insurance++, and you are still the product. So much for the freedom of the open road.
VladVladikoff•1h ago
Awful writing. Cant stand that LLM generated drivel. Ruins it for me.

On the topic however I do wish there was a fully disconnected modern car. Maybe a Corolla with base trim has no starlink?

helterskelter•1h ago
I know you can yank the modem out of a SuperDuty. Say what you will about them, they're work-oriented despite the luxury packages available and don't force you into being treated like the product -- Ford will track your location if you don't pull the modem, but at least it isn't necessary for the ICU and it doesn't nag you about the anything being disconnected. Fuel prices and gas economy are another issue...

(You may be able to do this with other Ford models)

sandworm101•1h ago
Motorcycles are the last refuge of vehicle privacy. No (japanese) sportbike manufacturer would dare track customer activity. They really do not want to know how thier customers use thier products.
kQq9oHeAz6wLLS•1h ago
Plausible deniability
mmooss•1h ago
What are the options for cars that don't track you? For example, new cars that don't include tracking, cars old enough to not have it, cars that can be modified (e.g., parts disconnected, software updated) to stop it, etc.
culi•1h ago
Great question. It feels like there's no real options here except buying older cars. Mozilla did a review and every brand they looked at flunked

https://www.mozillafoundation.org/en/blog/privacy-nightmare-...

The "least creepy" were Renault and Dacia and the "most creepy" were Nissan and Buick.

Apparently there's tools like Privacy4Cars that could help you delete your car. Based on their website, it seems their primary customer is enterprise

https://privacy4cars.com/

charcircuit•35m ago
This Mozilla report is low quality and treats legal boilerplate as proof of them spying. It says a car is snooping on you via its microphone even if that microphone is purely used for support Bluetooth calls.
layoric•57m ago
A 90s Camry, Corolla, or Civic seems to have become the peak minimalist car. Shame we will never likely see an EV equivalent focused on utility and cost efficiency without all the bloat. I don’t think there is a good option sadly, any ICE car will eventually just become unmaintainable, and I can’t see a path to EVs that are just cars and don’t come with all this tracking.. hope to be proved wrong..
manyatoms•52m ago
https://slate.auto
wiml•37m ago
I'm pretty curious what Slate's telematics/privacy story will be like. No way to tell until they start shipping, I guess. It's pretty cheap to add a cell modem, so I don't think it's safe to assume that a "bare bones" car necessarily won't have spyware.
teh_infallible•31m ago
I’m hoping the new Slate electric cars don’t have this.
ehnto•17m ago
It's easy for me to say because I don't mind old cars, but you really don't have to go that old to find something without ad-tech or tracking. You can have a completely acceptable experience in say a 2015 Toyota Camry or Crown or whatever equivalent you get in your country, with lane assist and excellent safety, but no phoning home.

The answer really depends on how much you don't want to be tracked, is it a big concern worth a lot of effort and compromise, or do you just kinda wish it wasn't happening?

If the former, there are plenty of vehicles to choose from the relatively recent past. I haven't looked into it but I imagine a lot of cars could have their phoning home disabled too, and it'd be surprising if all of these cars will be paying for an internet connection/SIM for decades to come so eventually the modern ones will fall off the net anyway.

unethical_ban•1m ago
The one with a fuse on the modem circuit, no?
fiatpandas•39m ago
An interesting late stage capitalism ad hack I’ve seen in cars : OTA digital radio transmits track metadata like artist, title, and album artwork. I’ve seen some stations transmit tiny square ads in place of album artwork, even while the song is playing.
dackdel•26m ago
a fully disconnected car that does not report back to its mother ship. does. not. exist. only other option is to buy a car old enough that does not have it. also if you didn't bring this up most north americans would be blissfully unaware, as long as the car has a good cup holder.
defrost•12m ago
'course it does .. any custom build shop will leave such things out on request, a great many don't even add in remote networking to begin with.

eg: https://www.okaaustralia.com/

tardedmeme•4m ago
that's illegal in the EU, the car is mandated to be able to call 112 automatically, therefore it must have a cellphone in it
dmitrygr•22m ago
replacing the antenna with a 50-ohm resistor works very well. The car thinks it is out of cell reception and continues to work. No manufacturer would dare have their cars stop working merely due to it being in Montana (indistinguishable from having no cell antenna/reception).
jmward01•21m ago
This one issue, privacy, has stopped me from buying a new car. It is stopping me from even buying a used one since it is hard to figure out how far back you need to go to be rid of these things. Screaming at the wind though isn't helping. We need actual real options. I will buy something that it privacy aware. This is YC. Someone, build the startup that sells that and you have my money.
everyone•7m ago
I guess just stick to cars from mid 2000's and older.

There is another issue with newer cars too, They have extremely loose piston rings, after X thousand miles they burn as much oil as a 2 stroke.

https://youtu.be/Ft12aZffCEg?si=uYlRABoqweTOKaoi

incoren3•5m ago
The newest car I own is 14 years old, and the next one I buy will have a carburetor.

And you better believe I will ride around on a fucking HORSE before I put up with ads on my dashboard. Screw that noise.

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