I’ll be honest, I haven’t heard of this until now. Scrolling through the list of blogs, I also haven’t heard of many of them.

A lot of blogging is reputation and consistency. The other part is audience. It looks like he's been at this for 3 years. There might just not be an audience for it. If that's the case, and the hustle doesn't bring you inherent joy, it probably isn't worth doing.

I'm subscribed to People and Blogs by email, I always enjoy it, but I must admit that I would be happy for the series to end. The author is right: "it’s important to remind people that good things can only exist if we all collectively make them happen". We'll see if he follows through.