There's red one as well.

It looks like Hundai's homage to Ferrari.

That is clearly not the mistake, there are images of it in blue, red, and yellow. I've also seen a couple of different styles of wheels. The design looks bad (for a Ferrari) in every iteration. The overwhelming feedback on public discussions is that it looks [cheap|terrible|boring|notFerrari].

To me, it looks a bit like a kit car (especially from the back)

Nah, the main mistake is Jony Ive. one hit wonder.

Thanks for the link. Totally seeing the appeal of this car.

The UX seems actually very good (based on this short review so far). Good use of physical tactile controls + flexibility of a screen.

As to external looks. Whenever I see old ICE sports cars (all those lotuses, ferraris, lamborghinis) they seem so awkward and out of place on city streets. They just scream midlife crisis. I think this will be an upgrade in that sense.

And a lot of people think he ruined at least some Apple products (too-thin laptops).

imo the exterior looks like a cartoon BYD and should be killed with fire.

however while folks are negative on Ive for the car shape, he only designed the interiors not the car body, and the interiors are kinda lovely car interior design:

-no touchscreen (dangerous while driving) -clicky, intuitive tactile switches and buttons -thoughtful use of color (display base color changes based on driving mode)

I mean even just looking at those air conditioning vents (rotate vent to open/close) is classive Ive: intuitive but sophisticated.

I hope more manufacturers copy these new/old patterns on the interiors.

The hiring brand is Ferrari. Its entire business is predicated on a Paris-Hilton-style effect, whereby it is famous for being famous. Tactics like hiring Jony Ive are a common way to keep this virtuous cycle afloat. It's not really about design, it's about PR/hype/reputation/branding.

especially with older cars . would love to revive cars from 60s-80s

I used to want an electic aventador but now I'm just going for a lotus exige s 240 in chrome orange it's a sub $100K car attainable for me

> What prevents car manufacturers from taking a normal-looking body style and electrifying it?

Audi and BMW have been doing this for years at this point.

BMW i4 is a 4 series grand coupe (i.e., hatchback sedan in this case).

Audi ev suvs are super close to the gas versions. Both are shifting overlapped designs around though, perhaps specializing.

> What prevents car manufacturers from taking a normal-looking body style and electrifying it?

Isn't that literally what the first Tesla was? An existing Lotus chassis with electric guts?

I do think it's kinda weird that Ferrari didn't do something similar, or at least closer to that, compared to... this thing.

While there are some interesting design choices for things like the lights and wheels (across all Hyundai models, IMHO) the Hyundai EV9 is a pretty normal looking SUV.

Johnny Ive presumably likes it.

Agreed. This looks more like a Mustang to me.