The wrong in this, is the extent they went to with this. I mean, name your servers whatever you want, but hiring an artist to draw the servers personalities and then writing a blog post about this? Like common, that's something a child would do about their favorite toy. At some point, people need to grow up.

And I guess the other "wrong with it" is the fact that it just wastes human potential. Build robust software and take pride in this, not it naming your servers bob and lola.