BMW Spider-Man in-car advertising

https://consumerrights.wiki/w/BMW_Spider-Man_in-car_advertising

117•goplayoutside•1h ago

Comments

onetokeoverthe•1h ago

and the in-dash eye tracking device shows 66% of drivers engage for at least 5 seconds!!

artisinal•17m ago

The ad will pause if you look away!

fragmede•1h ago

One of the best things one of me mates from high school did for me, is buy himself a BMW. The amount of problems and money he had to deal with helped me realize I didn't actually want a BMW, they're just nice to look at.

genter•1h ago

They're also really nice to drive (at least when they work).

fragmede•48m ago

Oh he let me drive it a couple of times and the thing was an absolute beast.

calmbonsai•26m ago

Only the older ones without screens. A naturally aspirated inline 6 with a manual gearbox and 50/50 weight distribution is it's own special kind of bliss.

I only take it out maybe 20 times per year, but after merely 30s behind the wheel I remember why I keep it.

artisinal•20m ago

And no electronic steering like the newer ones.

OsrsNeedsf2P•1h ago

Great to see the Consumer Rights wiki has been picking up steam. Lots of passionate people behind the project

jcastro•1h ago

Shades of: https://en.wikipedia.org/wiki/Songs_of_Innocence_(U2_album)#...

LeoPanthera•56m ago

I don't see how. One is a full-screen commercial. The other is a free album in your library.

userbinator•39m ago

They're both violations of boundaries associated with ownership.

jcastro•21m ago

It depends if you like U2 or not I suppose.

Rohunyyy•1h ago

Shocked. Absolutely shocked. No one saw this coming

DrewADesign•1h ago

I wonder if they say: "A new life awaits you in the Off-world colonies. The chance to begin again in a golden land of opportunity and adventure."

kridsdale1•46m ago

Start…the…reactor

narmiouh•1h ago

Samsung the same with their display on fridge, I'm not sure how is this legal and why someone thinks this is ok.

These decision makers are meant to be educated people with may be at least a tiny bit of values in their lives...

cautiouscat•1h ago

I agree that it’s abhorrent. However the doomer in me can’t help but think they do these things because consumers still buy them. You’d expect GE to go “Oh yeah well we don’t put ads on OUR fridges.” but it seems like in every industry they all just follow suit.

jaredhallen•55m ago

I suppose they've determined the revenue from the ads outweighs the potential competitive advantage.

dfxm12•33m ago

It's not like they're showing ads on fridges/cars in the commercials or the display units in Lowe's/the dealership. By the time you see the ad, it's too much of a hassle to return it, even if you can...

tootie•34m ago

No coincidence, BMW and Samsung did product placement in the movie too. Very conspicuously.

fumeux_fume•1h ago

> BMW's own PressClub release described the advertisement as a special surprise for drivers...

That one got a chuckle out of me

userbinator•40m ago

Like coming back to your car getting broken into, a surprise doesn't necessarily have to be a positive one.

helterskelter•1h ago

Great way to tank a brand. Part of BMW's value is/was the expectation of an upper middle class snob driving it, but having your car force ads on you is something people wouldn't even expect from a Kia Soul leased off a used lot.

rvz•1h ago

> Part of BMW's value is/was the expectation of an upper middle class snob driving it

BMWs are no where near for that "class". A Mercedes-Benz is for that and even they also put ads in their own dashboard screens. [0]

So on HN-land, time to rule out BMWs, Chevrolets, Mercedes-Benz, Teslas, Volkswagens, Kias. What else?

[0] https://www.motor1.com/news/797846/mercedes-screen-plays-ads...

jchw•1h ago

I don't think I'll be buying recent model years any time soon.

femto•28m ago

I'm beginning to think that my '96 Toyota Starlet is "peak ICE". It has EFI, no infotainment, no power windows, no power steering, no automatic transmission. It is basically an engine, gearbox and wheels. An electric Starlet would be Nirvana.

Edit: Just read that Toyota is toying with the idea of an electric Starlet. It'll probably have an infotainment system and power "everything" though.

https://www.drive.com.au/news/2026-toyota-starlet-rumours/

kridsdale1•

walrus01•1h ago

If please drink a verification can was applied to automobiles.

powerpcmac•48m ago

The car will remain in park until you roll down the windows and yell "I love McDonalds!"

walrus01•45m ago

Earn 300 bonus BMWBucks by visiting your local Taco Bell (R) (TM) drive through in the next 15 minutes! Limited time offer!

asciii•1h ago

Drove a lot of BMWs when I was working summers as a mechanic

technol0gic•1h ago

wow what an amazing story

foo12bar•1h ago

This looks like it, possibly. There doesn't seem to be a banner that you click on like it states in the consumer rights article, but rather an icon, so not sure.

https://m.youtube.com/shorts/Z8v2tsYdgRk

OptionOfT•26m ago

The icon is there to replay it. It'll auto-play like the 4th of July video.

fnord77•46m ago

I got hit with this Wednesday morning when I started my 330i. I cannot wait to sign up for the class action lawsuit.

artisinal•19m ago

Time to upgrade to a 2008 330i

userbinator•42m ago

Hopefully their lawyers have considered the possibility of a bug causing this ad to play while the car is being driven and leading to a distracted driving accident...

on suitably equipped vehicles running BMW Operating System 7, 8, 8.5, 9, or OS X built after July 2020

For those who were surprised by that naming, Apple hasn't used "OS X" for nearly 10 years.

roundwego•27m ago

Showing goyslop to the masses while lying through your teeth and marketing your cars to manlets. lol. Lmao even. Dare I say based?

isoprophlex•6m ago

this isnt 4chan

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Comments

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