Edit: to clarify: this is not me accusing authors of non-fiction books to always have some evil agenda to push. One human only has limited capacity and things will always fall through the cracks. Do your own research with the constraints you actually care about, if you can.
It's both an extremely competitive field, and it's incredibly hard to convince people to read your book even for those near the top of their field in terms of quality.
But non-fiction writers have an additional problem, that I think the article glosses over:
If I like, say, romance novels, I'm not looking for new books to be dramatically different to what I read before. A lot of genre readers - the by far largest genres are romance and thrillers - expect books that stick closely to expected conventions. Romance readers will form a mob with pitchforks if there isn't a happily ever after, for example.
Non-fiction, on the other hand, must set itself apart. Why should I read your How to Win Friends and Influence People look-alike when I can read Dale Carnegie's original?
It needs to be very different or clearly better and I have to find it in between the many hundreds of thousands (not an exaggeration; might even under-estimate the number at this point) of new non-fiction titles every year, where fiction titles are not:
You don't need 50 books on meditation, or 50 books on repairing your washing machine, but you might have 50 books in the same narrow sub-genre of fiction because it's what you like to read, and so the opportunity cost of picking up an unknown name feels very different.
A whole lot of the non-fiction market is also being cannibalised by blogs, tiktok, youtube videos and the like - and LLMs -, whereas a video is more likely to tease the fiction book rather than replace the need for it.
I might be wrong but I feel like most of that stuff is the same as YouTube, TikTok. Random person with no qualifications realizes they can maybe make some money by writing about their own random opinions on how things are with no actual data, just feels.
Someone else mentioned history but AFAICT, at least in the YouTube realm, lots of "history" channels are people with alternative hot take ideas about history portrayed as history experts, because it's what gets views. I'm only guessing that same basic fact, controversial ideas get sales, means similar things happen with books. Especially with it being easier than ever to publish.
Even worse, it’s shallowly regurgitated ideas of other people’s prior works, with music and visuals and all.
Recently, on my formerly favourite new history channel [0], I noticed editing quirks (that would have never passed the bar if a human read it) and overly consistent vocalization… it's jumped the shark :(
[0] Fall of Civilisations https://youtube.com/@FallofCivilizations
Is this...really an issue? I can't really blame people for automating their own voice.
Plus reading is competing with all the other ways to spend time. Podcasts are great for nonfiction. Substack and blogs are a much better format for many ideas. Then there's YouTube, and many ways to spend time that aren't ingesting non-fiction.
Besides, a lot of non-fiction just isn't that great. Many books should have been a blog post. These books are rarely a rewarding experience for me, unless it's from a rare combo of historian and good writer.
> the sensibility of nonfiction market is far more catered to men
The book industry is three quarter female. In my experience, book stores visibly cater to a female demographic (featured books, general selection).
https://www.leeandlow.com/blog/2019diversitybaselinesurvey/
https://www.wsj.com/business/media/dad-books-are-a-dying-bre...
That means attention can be sated by microdosing on free attention morsels rather than paying for something long-form that requires investment.
People drowning in free attention and dopamine might not have a need to pay for a premium attention sink.
This is happening at an enormous scale. An evening book or prestige movie might be supplemented by doom scrolling sloppy content and memes. Instead of authors being paid for supplying entertainment, ads are being watched.
The companies that empower this are worth trillions.
Otherwise fully agree with your points. The non-fiction market is easier to saturate as there's only so many unique angles on something, and people will look for something that feels authoritative rather than something fresh, while in fiction you're likely to read many similar premises because it's what you like.
I was on Spotify the other day checking out the fantasy audiobook offerings and the only item that wasn't absolutely repulsive was Jim dale reading Harry Potter. Everything else comes off like cheap asset flips on steam or thinly veiled rants that you'd find on obscure subreddits.
It just felt odd to blame a small part of your demographic as a matter of course.
Jblx2•2h ago
matherial•46m ago
I don't buy (new) nonfiction because it now feels like playing Minesweeper.
eru•37m ago
To be clear: this isn't meant as a rhetorical question. There are AI generated works I'm happy to consume. It's meant as a real bar that you can clear. But it's also non-trivial, and the goalposts are moving as AI becomes better and easier to use.
thatjoeoverthr•32m ago
sigmoid10•26m ago
matherial•22m ago
eru•8m ago
This might have been more important when the human still had to invest quite a few hours.
In any case, why do we care about the cost of living of the author? Notionally, my adopted home of Singapore is one of the highest C countries on earth, but I'm not sure that makes me nor my AI slop any better? Especially I don't think my output is any better than before I moved to Singapore.