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Google no longer provides direct URLs in search results

https://www.autom.dev/blog/google-search-goto-links
62•1e1a•1h ago

Comments

1e1a•1h ago
Direct URLs in Google search results have been replaced with redirect URLs in the form of www.google.com/goto?url=<opaque base64 string>.

The base64 data appears to consist of a very basic protobuf structure, containing a long string of bytes in field 2 which presumably identify the URL.

Sometimes, these redirect URLs take a perceivable amount of time to load, which is very irritating.

JohnFen•43m ago
If I hadn't already ditched Google long ago, this would be more than enough to chase me away.
scottyah•18m ago
Why? I don't really see why this is bad, other than if your company blocks url shorteners/redirects. What are you losing?
nextaccountic•14m ago
I use a Firefox extension to rewrite those Google redirects into plain links, to remove Google tracking of which links I click. The extension is broken now
JohnFen•11m ago
Because I wouldn't want Google to know what links I click on. When I used to use Google, and they added such redirects that included the plaintext URL, I'd edit the link to make it just that URL before resolving it. This new scheme would make that impossible.
Fabricio20•10m ago
Blocking URL shorteners and google-ad links yes! Personally for me it's also the fact that this is effectively an unresolvable URL shortener, store that link somewhere and it will most likely be dead. Can't copy link anymore and paste it on a notepad or chat app to check it out later as there isn't a guarantee it will load at all (ie: the problem with url shorteners).
tarkin2•8m ago
They are forcing my further and further towards kagi. I do hope the fawning on here is at least partly justified.
liquid_thyme•31m ago
I've been using the 'ClearURLs' FF addon for quite a while now, and it gives you the URLs back in the results.

https://docs.clearurls.xyz/

joeblubaugh•24m ago
That wouldn’t work at all with this url format - the url can only be resolved by requesting the goto link.

I recommend reading more than the headline

nullbio•23m ago
The enshittification continues.

Nothing good ever comes from businesses desperately trying to protect their moats rather than making their products better so they don't need to.

stackghost•19m ago
Thank Prabhakar Raghavan for that. After destroying Yahoo’s search product he failed up and did the same at Google.

In reward for making Google Search materially worse in every way except ad revenue, he failed up again and was promoted to a cushy do-nothing role.

Everything wrong with the tech industry, embodied in a single person.

ulfw•13m ago
Well one has to look a level up and ask who the people are who hire such people and why
donmcronald•19m ago
I use ChatGPT for almost all my searches now. I’m not joking.
nextaccountic•15m ago
I wish one of those free AIs made a search product already. I don't want my search results to be interspersed with text

I guess that the web chat can have a search skill to remove the prose and give only links, plus maybe an excerpt of each result

peri-cl•5m ago
What's a search skill? Is that any different from just using that as a system prompt, i.e. for a Custom Assistant in Kagi?
entropie•15m ago
Yeah, its way faster.

Its not because chatgpt is so superior. Its just because google search is dogshit.

They work on killing the web as we knew it and I fear its kinda working.

taurath•10m ago
Can’t sell Gemini if they were to make Search good.

Streaming services already adding in ads to “ad-free” tiers they’ve now named “premium”.

Quality of life on the internet has gotten shitty while Reality Classic stays mostly the same, though more expensive.

demibabs•18m ago
Can someone explain why this matters? Not being flippant I just don’t understand why this would be important.
Cider9986•17m ago
They were already tracking everything you click but for example if you want to send a link to someone you can't copy the link from the Google result and send it to them, you'd either send them the Google tracking link or go to the website yourself.
rootsudo•14m ago
Tracking. Tied to use account, length of stay, how many reclixks, etc for marketing by/ads and surveillance.
demibabs•6m ago
But what’s stopping Google from doing this already?
0gs•13m ago
it sounds like it primarily matters if you are a customer of this company, one that is building a search index off of urls scrapably hardcoded (or at least so as to be easily unencodable in non-realtime, it sounds like?) inside google search result redirects. in theory, there could be noticeable consumer user impact, but ... it would have to be a pretty large theory
csomar•10m ago
The security implications of this are very severe when you consider the amount of people who google government websites, banking, crypto and others. And google will happily serve you a phishing website either in ads or results.
Cider9986•18m ago
Brave search (free) or Kagi (paid) are able to replace Google and not feel like I'm missing out.

Brave has its own independent index which is cool.

pbhjpbhj•11m ago
ISPs can presumably correlate the Google query string with the request following the response to the goto and so make a search index? I guess they would charge too much.

Do any large ISPs use visit data to feed into a search index?

fps-hero•10m ago
It hasn’t provided direct URLs for decades? Not exactly new behaviour.

I’ve got something that will blow your mind. Google now has tracking analytics, for get this, your business’s phone number. Some “Adsense partner” convinced our web admin to install a little script which changes your phone number on your website so they track phone call enquires back to search engine leads / advertising spend.

Yeah no thanks, that was creepy as hell and had it rolled back ASAP. You’ve got to realise the power these tech companies hold over your business. Don’t show up in the search results, someone lists your business as closed in maps, a tracking phone number goes dead so they can’t call you, you might as well have shut up shop and ceased to exist.

414techie•8m ago
Would it be different to you if a third company (not Google) provided that same phone number tracking service?
philipov•5m ago
Would that company then sell that data back to Google? The consolidation of control of information under a single actor is certainly a factor, but it's not that simple.
thrirhrhdbejejs•5m ago
This is nothing - Google has had things like the ability to track in-store conversions based on Android/Gmaps tracking for years.

Some of the things TV companies do will shock you too.

Avicebron•10m ago
It's sad that instead of searching things other people put up, we're basically asking sam or dario oracle to tell us the truth. The people should be furious. But we've internalized this idea that they are somehow better.
water-drummer•8m ago
Gemini does something similar
ur-whale•7m ago
Google Search is dying, and it is showing all the standard symptoms.
rmunn•6m ago
I've been using DuckDuckGo for years now, ever since it became noticeable that two different people searching for the same search term would get two different results back from Google. Meaning they were no longer completely reliable: they might show one person a result that they hide from the other person by burying it on page 3 where few people ever look.

DDG's search results have been poorer recently than they used to — I often see completely unrelated results (to the point of my saying "Why in the world did that come back as a search result??!?") starting from page 2. And yet, I still use them, simply because they aren't Google.

golly_ned•5m ago
Personalized search results are not ipso facto unreliable.
layman51•10m ago
Well just as a regular user, I think it is pretty annoying because if I look up anything on Google while in Incognito Mode and hover over a search result, I can see that maybe the top result is maybe Wikipedia, or Instagram, or some other less-known website depending on what I'm searching for. Now, that's all very obfuscated because I don't actually know where I'm going to land for sure.

Google no longer provides direct URLs in search results

https://www.autom.dev/blog/google-search-goto-links
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