The redeveloped Battersea Power Station is one of the most soulless, dead-eyed, wealth-obsessed places in all of London. This is a terrible place to put something like a music venue, unless your target market is the adult children of emigres with unexplained wealth, and I think it speaks to Apple’s sanitised, emotionally-distant, luxury-focussed worldview that they would consider it.
Incredible building. Awful development. They could have donated ten million quid to the Music Venue Trust instead.
The free U2 album looks like the work of a tastemaker by comparison.
Obviously Apple is in the game of making money in the end. Your local DJ that plays sets at 2am on a weekday probably won't be performing at their venue. But I wouldn't call every random friend group "adult children emigres with unexplained wealth" as a single target audience. A lot of people will spend a couple of hundred $ for a fun night out, and they don't have to be extremely rich.
helsinkiandrew•50m ago
https://batterseapowerstation.co.uk/retailers/control-room-a...
tkocmathla•29m ago
[1] https://www.churchillwarroomsvenuehire.co.uk/spaces/harmswor...