An anecdote from the book "Steve Jobs in Exile" I just read: at the beginning of one product announcement, Jobs told the audience that he was a little nervous, but his coworkers said that he was never nervous for keynotes. It was pure manipulation.
Obviously lying to people you know is generally unhealthy but when you are putting on a performance to an audience I don’t judge so harshly. Of course I imagine he did both.
He doesn't actually answer the question until over 25 seconds have passed!
He takes a sip of water, sits in silence, the crowd starts heckling. Jobs gives a small quip to buy time. Sits in silence again. It's an eternity on stage.
Everything about this Q&A was thoughtful, well-meaning, and heavily considered. And it's true: while the iPhone 4 had ways it could be better, it wasn't materially worse than any of the other phones of its era. A recall would have been ridiculous because that would have required them to have a fix for something the industry at large hadn't yet solved.
And they were extremely measured in their response. If you're unhappy with your cell reception, they were happy to give you a case to improve the situation, no questions asked. If you still weren't happy, they had (and had had, and continue to have) one of the best return policies in the industry. They wanted to you to be happy with your purchase, and if you weren't, they wanted you to be able to get a phone you would be happy with.
Steve Jobs may have been a terrible person in many ways, but one of the good things about him absolutely was his unfailing commitment to his customers.
wil421•3h ago
I always use a case on every phone and never had a single issue with the 4.
SlightlyLeftPad•50m ago
Insanity•35m ago
setopt•35m ago