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Disney Raising Prices Days After Confirming Ads Will Now Show Up on Every Tier

https://www.tvfandomlounge.com/disney-plus-price-hike-ads-premium-tier-nielsen-emmys-2026/
104•robtherobber•5h ago

Comments

damnesian•4h ago
Corporatism is running rampant. It's almost a full-blown punishment model. Soon the entertainment platforms will be demanding a fee for NOT subscribing to their service.
kotaKat•1h ago
No, it IS a full-blown punishment model. Remember, everyone else is bundling this garbage with their service, too, so the price raises Disney does is an excuse that forces everyone downstream that bundles to raise prices too.

I'm not even sure which Disney+ susbription I apparently am a part of at this point - my cable company provides it, my wireless provider provides it, hell, even shopping platforms are now shoving this crap into it as a 'perk'. I didn't want it in the first place but I'm forced to have it like a bundled set of cable channels I didn't want to subscribe to.

... dear God, it's just cable TV package cramming all over again just across every single service industry now.

newsclues•30m ago
The BBC tax is the kind of thing you get if government and corporate media get really friendly.
harvey9•3m ago
Old onion headline:

"'Unmissable TV' to be enforced by law"

j-kent•1h ago
In the end, it all leads to advertising. This is just the basic business model in the US/World right now. Get enough eyeballs on your product, whether it's TV, social media, AI, the ditch on the side of the highway; then monetize it with ads. I don't understand why at this point anyone is surprised that a company like Disney would put ads every possible place, even their highest tier of streaming.

"But I specifically chose the highest option so I wouldn't see ads!" well, now you have the option to pay the highest tier to see less ads. For now. By paying for the highest tier, Disney knows you are a higher quality consumer with the most disposable income of all the users on that platform; that's exactly the users Disney can charge the most for advertising spend. From an exec's standpoint, why wouldn't you? sure, they'll lose some paying customers, but will probably make more in the short term at least, which is all that matters.

happytoexplain•41m ago
It's unclear why you're arguing for this. We already know about the downsides of low-regulation capitalism. They're still downsides, and we may reasonably continue to talk about them as such.

There's a whole genre of comment like this where the implication is that if some effect is either predictable or inevitable by the nature of large in-place systems, then individuals are somehow not allowed to criticize the people choosing to enact the effects.

We all have free will. Just because you can legally make money being annoying or otherwise shitty, and if you didn't do it then somebody else would, that carries absolutely no implication that nobody is allowed to judge you for making that choice.

tomjen3•3m ago
In theory you’re right it’s an often repeated talking point but I just don’t understand why am I worth advertising to but not worth creating products for? The products I see advertised are either stupid or so overpriced that it means buying them is stupid.

I am entirely willing to spend money and I have decent savings. I just expect the products put on offer to be worth buying.

tetris11•1h ago
Yo-ho-ho and a bottle of RAM.
DiabloD3•1h ago
Thats a weird way for Disney+ to go under.
vuldin•1h ago
The US executive branch should look into Disney for their part in bringing back piracy.
thisislife2•1h ago
This is what happens when you don't have consumer rights protection.

E.g. Paid for ad-free OTT viewing but commercials ‘appeared after a month’, man wins Rs 9,500 ( https://indianexpress.com/article/legal-news/paid-ad-free-ot... ):

> Calling it a deficiency in service, the Hyderabad consumer commission ordered an OTT platform to refund Rs 1,499 and pay compensation to a subscriber after it introduced advertisements midway into his paid ad-free subscription.

an0malous•1h ago
Well, if you want the root cause: this is what happens when your society is predicated on perpetual growth. Everything would collapse if we just left good things alone, so instead we’re stuck either innovating and creating new good things or squeezing the juice out of what already exists.
izacus•49m ago
This has nothing with perpetual growth and everything with training your population to defend these practices with "oh, they're just companies, don't use it if you don't like it!" instead of fighting back.
voakbasda•5m ago
Vigilante justice, you say? Now you are talking!! We certainly are not going to see things get better on their own, and the government definitely isn’t going to take the side of consumers.
tkdb•45m ago
dorianmariecom•55m ago
back to the pirate bay
cainxinth•55m ago
This is not an option for everyone, but as someone who gave up TV several years ago (not entirely, just mostly), not feeling the draw of these platforms or having to put up with their costs and changes is really nice.

TV is sort of like caffeine (another thing I gave up - though that one wasn't by choice, but required by my doctors) in that you cannot imagine yourself living without it and wouldn't want to. And the first few months of abstinence are genuinely very difficult.

But eventually it gets easier, and then it gets completely easy, and then you actually feel as good or better than before. And once you finally become accustomed to it, you can't imagine going back to the old way.

bob1029•50m ago
I haven't had a functional TV in my home for over 5 years now. I will sometimes watch shows on my laptop but that's about it.

In place of a TV I have a high res audio transport and speakers that are used for music. Spotify isn't exactly a saint but it would be challenging for them to do what Disney is doing without losing all their customers.

yummypaint•39m ago
Try Qobuz. We switched off Spotify over a year ago and it's been better in every way.
fier•22m ago
I try Qobuz out every year but my dumb niche music tastes aren't as available there.I hope they continue to grow because I love the idea of leaving Spotify.
ambicapter•9m ago
Deezer is a great alternative.
HelloMcFly•52m ago
I just want a company to tell me truly what it is worth to them from me to not show me ads. Maybe the cost is truly so much higher than I expect that I wouldn't pay it, but for fuck's sake give me the option! Is it $15/month extra instead of $5? $30/month extra? Somewhere, that line exists where the company would financially benefit, I just wish they'd actually define it.

When I was getting married, I engaged a baker to make pies for our wedding. Two weeks before the wedding they cancelled, saying very apologetically they had not catered many weddings with only pies and couldn't do it at the price they quoted. I had to practically beg them to just give me a price that was profitable for them (20% higher, in the end), and then let me decide. This feels just like that.

mosura•49m ago
If you would pay to remove ads you are more valuable, so they can charge more, in a never ending spiral.
andy99•37m ago
Yeah this is kind of monopoly power maybe - it’s not that they make $50/year extra from showing you ads, it’s that if the provide the option to skip ads it devalues their remaining advertising by $millions and so they need to force everyone to watch them.

If there was proper competition the log jam would get broken and it might be possible to just pay the incremental cost of what you viewing ads is worth.

micromacrofoot•33m ago
The answer is that you're such a small minority that they'd rather not have you as a customer than maintain another pricing tier and logic fork.
GrantMoyer•
LaurensBER•51m ago
Given how good illegal alternatives like Stremio are this seems like a very dangerous game to play.

You can squeeze customers quite a bit but once they go back to pirating it's incredible hard to get them to subscribe again.

jerf•49m ago
From this point on, every year "physical media & a Jellyfin install" is going to be more sensible.

Assuming you even care about legality, of course.

Yeah, it's harder. But you can get a lot of "harder" things done in the amount of time you otherwise spend watching ads, after all. Because to me one of the worst things about ads is they're stealing dollars from me to make cents, if not fractions of a cent. This makes them on the dumb end of the bandit classification by the Basic Laws of Human Stupidity metric: https://harmful.cat-v.org/people/basic-laws-of-human-stupidi... It's so dumb.

And as long as we keep letting them give us an option to buy out the ads, but then they get to stick ads on that option anyhow, we can never get our way out of ads on these things. I don't mind buying them out because they make so little money anyhow but by simple game theory "buy out ads + put ads on anyhow" is always > "buy out ads". You need to cancel if they do this to you. I can't, because I don't have a Disney+ subscription. But you really need to. You need to turn the option into either "let us buy out the ads" or "lose the subscription" for them.

Macha•36m ago
> From this point on, every year "physical media & a Jellyfin install" is going to be more sensible.

Which of course is why physical media will increasingly rarely be offered as an option going forward

7bit•26m ago
See SONY pulling out of the Blu-ray player market.
linuxftw•32m ago
We can just move on as a society from Disney. It didn't exist in 1900, no reason for it to exist now. It doesn't deserve a permanent place in western culture.
baq•45m ago
I’ll cancel the moment I see the first ad. I’m likely not alone, but under no illusion that there are a lot of people like me, either.
spl757•29m ago
I remember when I had Amazon Prime ad-free tier. Then they added ads to the ad-free tier, and then I found out to get what I was already paying for, they now want $36 more per year. I mean, that's just blatant bait and switch.

It's some criminal gangster saying "hey that's a nice free ad-tier, shame if something happened to it. Listen, you pay me $36/year for protection, and all this goes away. Capice?"

Remember when the appeal was that streaming was cheaper than cable? So, yeah. Shareholders were not going to just take that lying down when they know what can squeeze their consumers far harder than they anticipated.

Plus, they are now removing movies that you have "bought" or "purchased" while offering NO refunds.

"If buying isn't owning, pirating isn't stealing" -Cory Doctorow

charlesabarnes•40m ago
I find it extremely repugnant how _everything_ gets treated like advertising surface area now. Its disrespectful to everyone and I feel like we're far past the point of diminishing returns.
mcs5280•33m ago
How else can we possibly make stock market number go up quarter after quarter?
x187463•39m ago
I've always been frustrated by the intense focus the modern economy has on advertising. If I am interested in a product, I would much rather discover it by searching. Having advertisements forced upon me at every turn is a massive waste of resources (time and attention) given only a fraction of a percent of the products have any relevance to my life. I block every form of advertising I can reasonably block. If a company raises the friction sufficiently, I'll find a way around it. I'm mostly an amoral participant in the economy. I pay for YouTube, Disney, etc. but if they make giving them money an unpleasant experience, I have no qualms employing a usenet subscription and *arr stack to dodge the whole thing.
potatototoo99•12m ago
Modern advertising is not meant for product discovery, but for the incumbents to make sure you associate "burger" with "McDonalds" at a subconscious level.
FranOntanaya•1m ago
Always puzzled me how much money can possibly be in trying to optimize sales by some low digit percentage points, versus how much is sacrificed for it.
GolfPopper•39m ago
They were actually doing this already. When you bought the premium plan, they just lied and pretended their in-house ads weren't ads and served you those instead. You still didn't get to just watch the content you wanted.
spl757•38m ago
mumble mumble usenet mumble mumble
PaulHoule•37m ago
There's a contradiction in the "higher priced tier is ad-free" model which is that there are two kinds of people: (1) people who can't afford the ad-free tier who can't afford anything else and (2) people who could afford the ad-free tier who are worth advertising to.

It's been the reality of media business models for a long time, like those big thick magazines like Glamour charged a high subscription price to qualify subscribers as people who can buy what's advertised. It's also one of the many reasons why I have distaste for The New York Times -- it is packed with low quality ads that discredit the quality of their editorial content. They're so greedy that an expensive subscription isn't enough, but the expensive subscription, in itself, improves the viability of the advertising model.

micromacrofoot•36m ago
where are all the "just because they put it in their terms doesn't mean they'll do it everywhere" people from the original story
seane•30m ago
can anyone else see the AI-writing in this article? It's so unpleasant...
everdrive•30m ago
Maybe people will eventually catch on? All services will eventually be modified to make things worse for you. Always, 100% of the time.
blue_green_maps•29m ago
(September 19, 2026)?
peezd•29m ago
Netflix has done a good job demonstrating customers will complain but won't cancel, so not super surprised by this.
nwallin•29m ago
The world is so dumb.

When I was young, I pirated because I was broke. I could afford a DVD or I could afford to eat that week. Food usually won. Sometimes alcohol.

I got a decent job, and could afford to spend on things, but I still pirated because it was more convenient than going to a store I wouldn't ordinarily go to.

Then netflix started streaming movies/TV to the home and I stopped pirating basically instantly. Netflix was more convenient than pirating. Steam started getting good, so I stopped pirating games as well.

Then streaming service got balkanized. It wasn't enough to pay for Netflix anymore. I am expected to pay for literally half a dozen services, and when I do want to watch something, I would have to flip around between half of them before I find the right service to stream it from. And now they expect me to watch ads?

Fuck that. I still buy games on Steam and GoG because it's convenient. I pirate TV/movies because it's such a fucking pain in the dick to consume that media legally. I just can't be bothered when piracy is so much more convenient.

chrisandchris•26m ago
I think the best move is now to go back to watching TV: more broad access to channels, also has ads which are (to some degree) skippable. I do not get why streaming had to go full way to being worse than TV.
lotsofpulp•21m ago
You can buy pretty much any show you want to watch, without ad breaks, anytime you want on Apple TV store and Google Play store.

The only one that requires you to subscribe is Netflix, but it's also easy to cancel the subscription, so you can simply pay for 1 month as the price to watch a show.

johsole•25m ago
Thank you Disney!

This was exactly the push I needed to cancel my subscription. We already own all the Disney DVDs that we actually love, and there hasn't been anything good released by Disney in ages.

dude250711•25m ago
Fund the amazing things they respectfully do to your favourite franchises!
kstenerud•24m ago
Wow, all of this happening right as I'm building a Plex competitor!

Keep your eyes peeled for Orpheum when it comes out of closed beta in a month.

kjihygfcnkkbh•11m ago
Please think of a better name… and make sure the UX and UI are both priority concerns. Otherwise don’t even bother.
GlacierFox•8m ago
What a shit name. Also what's different about your app than Plex?
saalweachter•21m ago
What I want is a streaming service that operates as a consumer cooperative.

Subscribers vote, elect a slate of directors who each get a fraction of the content-budget to spend as per their campaign promises. Licensing content, buying it in perpetuity, producing it themselves or funding some group of creators -- none of this "how can we milk customers more", and no more fruitless community campaigns to save a beloved series, you just need some critical mass of subscribers to vote for the guy whose platform is "I will keep making more seasons as fast as possible until the sun boils the ocean".

Aboutplants•17m ago
The only reason I have Disney is because I have a young child and there are a couple of shows that they enjoy. We recently got rid of Netflix because there is literally nothing of interest to anyone in the household and the only reason we currently have Hulu is because of Jeopardy.

They keep seeking the price to where consumers are finally pushed to the limit and I think they are almost there, finally

scrumper•17m ago
Andor really was an outlier, wasn't it? It's up there with the Sopranos and the Wire as one of the best TV shows in my lifetime, and everything else they make is lukewarm garbage soup.
agentultra•2m ago
Truth. And a shame. True piece of art. Doesn’t deserve to be locked down like it is.
throwawalien•10m ago
I set up a server with the radarr/sonarr/requestrr/jellyfin suite and haven't looked back. basically only pay for YouTube premium at the moment.
karussell•6m ago
I'm okay with paying but I really hate ads with a passion and especially for kids this is not okay. I was a customer of Disney and I guess I'll never be one again.

What alternatives exists for kids? Youtube?

ivanmontillam•6m ago
Disney is primed up for some regulatory action and customer punishment.

Enough cancellations will trigger price raises to protect their quarter reports until the whole revenue model collapses, and they price themselves out of the streaming subscription business.

I am not an MBA, but it made sense to me.

ChrisArchitect•4m ago
Story from September OP;

Lots of discussion then:

Disney+: New user agreement allows ads before movies in all subscriptions

https://news.ycombinator.com/item?id=49784336

Disney+ and Hulu raise prices by up to 13 percent after doubling profits

https://news.ycombinator.com/item?id=49831774

I'm not sure consumer rights protections would deliver better experiences.

Government is predictably slow, inefficient, and does just about everything at a service level that is only accepted because there is no other choice.

We are seeing an increasingly exaggerated cycle that goes like this: 1. Innovation takes huge investment to launch 2. Early adopters enjoy amazing new product(s) while companies bear losses 3. Companies eventually must face debt so quality of products decrease and price increases

OpenAI and Anthropic have perhaps set the record for going from 1 to 2 in the biggest (financially) and fastest manner ever, and we are all hurtling towards step 3 with a possible too-big-to-fail scenario.

Back to Disney Plus: I don't have a sagely answer. Free markets do sometimes need government to curb monopoly power, and Disney is certainly has a sort of monopolistic power due to their huge portfolio of franchises and content.

serioussecurity•33m ago
The "government is bad at it's job" crowd showing up after murdering the formerly very effective government....

The US did actually once have effective consumer protections, they were killed by a billionaire because he hated taxes and brown people.

peezd•24m ago
Government is predictably slow, inefficient, and does just about everything at a service level that is only accepted because there is no other choice.

--------

Generally true but there have been a lot of examples demonstrating the opposite.

The NPS (and Reacreation.gov) does an amazing job considering their resource level, NASA arguably delivered innovation at an unprecedented scale for decades, and up until it was purposefully fucked with the US Postal Service offered a fantastic dependable, affordable and pretty innovative product. The Hold Mail is simple and elegant as just one minor example.

awjlogan•48m ago
Another benefit is you don’t have a permanent black hole on the wall. You no longer have to force the room layout to focus on that space.
torben-friis•39m ago
After setting up a nas + sonarr setup, it's amazing how much my tv usage went down, simply due to having to actually choose what to view before it appears on my tv.

And it's also apparent how little content is currently worth a conscious watch. Every year or so I make a quick check for what great things appeared in the period, and not much has popped up.

It's always the feeds themselves that get you.

InsidiousWombat•33m ago
...what ? TV was always ass, imagine WAITING for show to start and planning your day around it just to get ads every 15 minutes.
ivanmontillam•4m ago
I recently realised that since giving up TV back in 2003, YouTube kind of became my TV.

I still watch YT Shorts about series and news. That is pretty much TV.

testing22321•3m ago
It’s called “the idiot box” in Australia for a reason.
33m ago
> Somewhere, that line exists where the company would financially benefit, I just wish they'd actually define it.

The line doesn't exists. It's most profitable for the company to repeatedly:

1. Have an ad-supported tier, and a no-ads tier

2. Wait for most people to move to the no-ads tier

3. Introduce ads into the no-ads tier

4. Wait for people to get sick of ads

5. Introduce a new, higher cost no ads tier

There is no threshold where it's more profitable for the company to never introduce ads at that price point.

erfgh•30m ago
It's not easy to calculate how much you are worth because it depends on so many factors. And it wouldn't be nice to charge you 10x more than what they charge someone else.
cm2012•28m ago
This information is available in the annual reports of all these companies. It's the advertising revenue per user per year. For Meta it's like $100 a year for U.S. users.
kentm•2m ago
The problem is that such a line doesn’t exist, because they’re always looking for ways to increase profit for shareholders. On day X, they’ll be fine offering you an add free sub, but on day X+Y there will be a meeting where they discuss what they can do to improve their revenue numbers and someone will suggest adding just a few adds to the ad-free tier.
elif•20m ago
Only possible if you are fine missing an arbitrary 1/3 of live sports events.
kjihygfcnkkbh•13m ago
That’s a bonus.
Carrok•13m ago
I am fine missing all live sports events. I think many other people are as well.
nkrisc•10m ago
Believe it or not, some people live fulfilling lives without viewing any sporting events.

You can live without watching whatever the latest show is.

setr•4m ago
Believe it or not, some people live fulfilling lives without viewing any television.

You can live without watching whatever the latest show is.

testing22321•4m ago
My brother said that watching professional sport is watching other people live their dreams.

Don’t spend your time watching, spend your time making your own dreams come true.

newsclues•28m ago
The cost of hardware may be what kills my local Jellyfin install.

Physical media is being done away with, both discs and players.

Seems like streaming is the future we are going to be fed.

ndriscoll•16m ago
Aren't even the "high quality" 4k streams like 15GB/movie? So at $20/TB that's ~$0.30/movie at streaming quality? And you could still have probably better than DVD quality that people used to pay $20 for for like ~2GB, or $0.04.
tamimio•6m ago
What cost?! I have jelly installed on an old optiplex I got for around $20, i7 16ram (it’s actually proxmox so that would be too much for jelly alone)
7bit•26m ago
Also, if you're willing to buy them out, they're going to rais the coat until you're no longer willing.

You can only win by unsubscribing.

xattt•3m ago
[delayed]

Investor-owned utilities charge 23% more for electricity than public providers

https://www.kadoa.com/energy-prices/insights/investor-owned-utilities
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49•eustoria•1h ago•18 comments

Disney Raising Prices Days After Confirming Ads Will Now Show Up on Every Tier

https://www.tvfandomlounge.com/disney-plus-price-hike-ads-premium-tier-nielsen-emmys-2026/
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Ask HN: If the models are so good, why doesn't OpenAI just start 100 companies?

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Tell HN: I unknowingly broke the PHP RCE embargo. I am sorry.

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