I don't know, I personally wouldn't buy it as it is today. I'd focus much more on memories now than the afterlife.

The critical part for me is trusting you with all my info. But once I cross that chasm, I'd talk to it on whatsapp, send photos, random memories, little stories, and years later I can actually interact with that part of my life instead of just scrolling photos.

And yes, you can still have the account live after you die, but that feels more like a feature than the core product.

I guess the moat is making each person's memory archive so valuable with the AI assistant that you simply don't want to move it.