I've started this project years ago as an "exercise" and it stalled completely very soon, for years due to various reasons. But recently i've decided that it was worth a shot to actually make something useful out of it and show to the world. Yep, the world that's already full of link shorteners\link management software\branded links services\etc.
I realise that there's a lot of established options in this space and I clearly realise that there's no "moat" in software like this nowadays, but it feels really great to see not yet another tombstone in my graveyard of started-and-never-finished projects, but a publicly available tool, that can be used by people.
While working on it, i've realised that a "link shortener" nowadays is much more than fitting a long link in a message or whatever. It can actually be a fun tool to o̶v̶e̶r̶-̶e̶n̶g̶i̶n̶e̶e̶r̶ build, while you're exploring all the areas it can be used in.
If you'll find it useful for your project/job - I'd be happy to hear your thoughts on any aspect of it, let me know.