(The Callisto Protocol).
Serious question. Did the advertiser prepay for a zillion impressions, or what?
(The Callisto Protocol).
Serious question. Did the advertiser prepay for a zillion impressions, or what?
The video is simply a small form of content that they can run video pre-roll ads on. There's like 3 or 4 total on the site, all many years old at this point. The only reason they exist is to fulfill a specific type of advertising method on the site.
If you turn off your adblocker you'll see what I mean.
Furozq•1d ago
ex-aws-dude•1d ago
I don't see how impressions would be hard to burn through
I guess unless it were targeted too narrowly for the site's audience
chrisjj•1d ago
It would only take a drop in Ars traffic since the sale. Such as if traffic followed quality...
chrisjj•1d ago
If Ars /is/ saving money by not reselling that space, I assume Ars is having a hard time selling its space.