Example: Users who send 0-2 messages: 15% retention Users who send 3-9 messages: 25% retention Users who send 10+ messages: 75% retention ← Aha threshold!
But you need to do a lot of testing/validation for this. You can: - Test different thresholds - Validate across different time periods
A simpler formula would be the Time-to-Value Framework: Aha Moment = Fastest path to meaningful outcome
In here you are searching answers for questions like - How quckly can a user get value? - What's the shortest path to success? - What obstacles slow down value realization?
Hope that helps a bit!
somafet•3h ago