Oh no, how will we survive? Everybody knows that these threats are hollow (Apple's stock price would take a gigantic hit) but even if they followed through I'm pretty sure we would hardly notice. If both Apple and Google stopped trading here then that might actually be good and create enough oxygen for local competition to flourish.

Yeh I think we'll survive.

Hahahahahahahahahaha! Yeah. OK.

“Stop. Don’t. Come back.”

Hahahahahahaha.

I hope the EU doesn't flinch. I'm on the side of the DMA on this particular issue, and would very much like to see Apple get its bluff called.

Musk talked a lot and now there is an influx of chinese ev's replacing teslas.

Iphones will he gone, there will be an influx of meizu or whatever chinese alternatives are.

They'll simply loose some market share.

Samsung and Chinese phone makers will happily sell their phones to former Apple customers.

Are Macs next in the line?

Yeah yeah.

Nobody believes what Americans say, be that Trump, Elon or Apple. They're all full of shit, and they rarely do what they say. The average junkie is a more reliable source on what Apple will do than Apple itself.

Do it. It would be the beginning of the end which needs to come. The only market they would have monopoly left would be USA, due to the lock-in of iMessage and encouragement of kids to bully others who can't afford expensive iPhones.

That threat is as hollow as it gets.

Public companies will happily can the entire management team if they cause as little as a 5% dip in stock price. Apples EU revenue is larger than China and Japan combined. Voluntarily forfeiting that is like the modern management equivalent of ritual self-sacrifice: afterwards, they would have so much unsold stock on their hands that it’s going to tank prices worldwide.

I beg Apple to do it. Spare us the money for overpriced phones they sell.

It will actually help the EU companies to fill in the gap.

Do it. Pansies. I’m calling your bluff.

Signed from my iPhone, with an iPad on the table next to me, and a Mac Studio and Apple TV at home.

Sounds like Apple are out of touch with how this game works. Apple, the EU took away your lightning port. They are not afraid to take the entire device away. Playing chicken with your best selling devices cannot end well for you.

Fuck Apple!

My love will turn to hate of they do this. That’s the danger with building something people love, it can flip to hatred. They should wield that responsibility carefully.

Sent from an iPhone 15 Pro.

The EU should go even farther. Force hardware vendors to decouple from services.

Eg. AirPods work better with iPhones than Bluetooth. Why? Because of software integration. Apple Photos works better than third party photo management apps because of the OS to application integration.

The EU should require hardware makers to define compatibility tests and anyone that passes the compatibility test can become a drop in replacement for the vendor’s own apps.

This would increase consumer choice, competition, and reduce ecosystem lock-in. All of which will make things better for consumers.

The headline currently reads: "Apple threatens to stop selling iPhones in the EU".

The blog post cites an article from The Guardian, with the headline "Apple calls for changes to anti-monopoly laws and says it may stop shipping to the EU". In that article, nothing is mentioned about ceasing iPhone sales. It does say: "warning that unless it is amended the company could stop shipping some products and services to the 27-country bloc" and elsewhere: "It did not specify which products could in future be prevented from being distributed in the EU, but said that the Apple Watch, first released a decade ago, might not be released today in the EU"

The actual press release from Apple seems to be https://www.apple.com/newsroom/2025/09/the-digital-markets-a... and if there's anything in there that supports the headline of this HN submission, it's too subtle for me to find. I think this submission is unreasonably sensationalized, with the predictable effect that the comments here are mostly knee-jerk reactions to the (false) headline instead of discussion of the validity or lack thereof of any specific complaints from Apple.

What's news to me is apparently the European Commission is required to conduct a review of the DMA every three years, including collecting feedback from the public (both users and businesses). So Apple's complaints aren't coming out of the blue; they're part of that feedback process.

“Hey, we’ll willingly cut our revenue by 25%”

I bet the investors and the stock price would LOVE that

I don’t think it’s a bluff. This is more than just a revenue calculation, this is about giving up control of how your hardware and software can be built. If the EU can dictate what features should be included in a software release, that has massive engineering implications for an ecosystem as vast as Apple’s. Simple features like Live Translation or iPhone Mirroring become 10x more complex to build when you need to test and support other vendor devices. In fact some features become downright impossible if you require interoperability. I’m with Apple on this one. If a country could dictate to me that I need to make my engineering 10x more complex to support their whims and can’t build certain features, then I would seriously consider quitting that country regardless of revenue. This is about slowing down the pace of development and adding engineering complexity to everything worldwide, not just revenue.

[citation needed]

No where does any of the reports linked to mention iPhones specifically. The first story has:

> Apple has called for the European Commission to repeal a swathe of technology legislation, warning that unless it is amended the company could stop shipping some products and services to the 27-country bloc.

That could be AirPods and other accessories. It could be perhaps features, like has already been done with recent live translation.