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People regret buying Amazon smart displays after being bombarded with ads

https://arstechnica.com/gadgets/2025/10/people-regret-buying-amazon-smart-displays-after-being-bombarded-with-ads/
67•croes•3h ago

Comments

dotcoma•3h ago
I thought people loved targeted ads! ;)
zuhsetaqi•2h ago
I wonder what they expected when buying such a device from Amazon.
shmeeed•1h ago
I never thought the leopard would eat MY face!
sshine•58m ago
Yet people get leopards as pets.

I remind myself multiple times per week of the ways I compromise by letting questionable service companies into my life. “I really should self-serve this.” — I guess people who don’t fantasise of self-sufficiency to the nth degree, and don’t get angry at being force-fed straight uninterrupted ads, just think of the immediate upside.

neilv•27m ago
IIRC, when it was launched, with the camera, the Web page had a top image of the product sitting on a bedroom night stand, naturally pointed at the owner's bed.

Either the marketing people weren't very aware of privacy (specifically, the chatter around that time, about covering webcams against hackers, and about whether adtech was listening in on device mics), or they have a dark sense of humor.

orsenthil•1h ago
This shouldn't be surprising. Amazon is known for such non-customer friendly behaviors.
hinkley•33m ago
Amazon: our definition of “customer obsessed” is indistinguishable from stalking.
Animats•54m ago
Do the "smart displays" monitor the behavior of people in the room say and do to determine what to pitch to them? They're already aware of whether someone is near the device. What else are they monitoring?
more_corn•49m ago
Advertising will expand to the point where we won’t take it anymore. And ultimately it comes down to power. If we can’t stop it ads will arrive. On the display on your fridge. (Unless you can stop it) on the display in your car (unless you can stop it) Where’s the line for you? And have you preserved your power so you’re in a position to stop it?
Gigachad•7m ago
It's already happened. Most news websites are so loaded with ads now that it's impossible to use them. No one clicks the links and reads the actual articles anymore. And if you do you'll be fighting against constant full screen adverts and getting sent off to new tabs when you accidentally click them.

The major platforms like Reddit and Facebook have restrained them to the maximum people will tolerate and reducing the performance disruption and layout changes that the smaller sites are plagued with.

gdulli•40m ago
It's not conspiracy or hypothesis that the only point of these products is ads, it's the straight up business model. When are we going to hold people accountable for being surprised by the obvious actions of these companies? It wastes our time and it's boring to keep responding with, what did you think was going to happen? We've tried not shaming these people, will shame get them to stop buying this stuff and actually creating change in the world? What will work?

> “This is getting ridiculous and I'm about to just toss the whole thing and move back to Google,” one Redditor said of the “full-volume” ads for Alexa+ on their Echo Show.

Any article that quotes this and doesn't point out the crushing stupidity of it has failed. Do it politely, if you must, Scharon Harding. But if I wanted to be exposed to Reddit quality ideas I'd be on Reddit.

ToucanLoucan•32m ago
> When are we going to hold people accountable for being surprised by the obvious actions of these companies?

How should they know? Genuinely asking. Yeah WE know, we've known forever because we're the people who make this shit, both professionally and in our spare time. We know the costs associated with making these little magic devices, and we know the ongoing cost of powering them. Your average consumer does not. Not only do they not know, they do not care, until they feel their privacy is being eroded by it.

Instead of being mad at people for taking a product advertised to them at face value to just be a useful thing for them to use, and not something actively designed to spy on them and then use that collected information to bombard them with ads, why don't we just say to companies: hey, it's no longer acceptable to sell loss-leader products that perform a handful of user-friendly functions that also then double as privacy violations and harass customers with ads?

If we kill surveillance capitalism, not only do we de-fang the advertising industry which is actively making every tech product on the face of the earth worse to suit it's purposes, not only do we permanently end the privacy issue on the side of users, we also reduce climate threatening emissions and hideous power waste that is required to make all this atrocious shit work.

And you might say "well they SHOULD care!" and yeah, I kinda agree, and also I recognize that people have a lot of shit they already have to care about, and frankly, I don't think they should have to care about this. I don't think you should have to worry if your new TV is spying on you, I just think you should be able to buy a fuckin' TV, and take it home, and plug some shit into it, and watch TV. I think that's a better world to strive for than all the consumer awareness we can muster. I am perfectly able to, but don't WANT to have to shop for electronics like I'm actively negotiating a hostage crisis where the hostage is my ability to jerk off in my living room without 3 ad agencies knowing about it, and I don't think that's an unreasonable position to take.

roughly•11m ago
> How should they know?

Because they’ve got eyes, memory, and a working brain? Every product Amazon has ever put out has wound up with ads in it, as has Amazon itself, so why in gods name wouldn’t this new one be covered in ads? It’s not 2005, this stuff shouldn’t be surprising anymore - everyone is on Facebook, TikTok, or Instagram, and if you can’t recognize that those are ad platforms from ad companies and you somehow haven’t heard from anywhere anything about the surveillance capital aspect of this (not the term, but the actual practice), I’m not sure what to say at this point except we fucking tried.

And I agree, we _shouldn’t_ have to worry about any of this crap, but were we’re well past the point where that should be considered a reasonable expectation by anyone. We’re a quarter century into this now, anyone who’s still surprised by it, yeah, that’s a “them” problem.

ToucanLoucan•6m ago
> Because they’ve got eyes, memory, and a working brain? Every product Amazon has ever put out has wound up with ads in it, as has Amazon itself, so why in gods name wouldn’t this new one be covered in ads?

Because not everyone has been immersed in that world the whole time. A whole lot of people don't know fucking anything about Amazon beyond it being the best store on the Internet. I've got relatives who still don't understand email requires Internet access brother, because when you're not a nerd, this computer shit just doesn't matter to you. I get that it's hard to empathize, but like, a HUGE swath of the public just doesn't fucking care. They don't know how computers work, they don't know how surveillance advertising works, all they know is the man at Verizon said email is this icon, and web browsing is this icon, and their grandchildren are in this other icon. That is the extent of their technical knowledge and they desire no more.

And like, I don't they should need to have it. I don't need to know shit about plumbing, about electricity, about carpentry, or any one of dozens of specializations utterly crucial to my ongoing existence in this world. I know tech, because it's my job. People who's job it isn't shouldn't need to know shit to move safely through the world.

jader201•29m ago
To be fair:

1. I get a lot more value out of (some) Reddit threads than I get out of most online journalism, including Ars Technica, so I’m never surprised to see really bad quality from journalism.

2. I’ve had two Google displays in my home for over 5 years, and have never seen a single ad on mine (with default settings / no hacking). So it’s not that surprising (to me anyway) to see these reactions from customers (unless you already had higher expectations from Google vs. Amazon).

Gigachad•9m ago
Half the time they bait and switch you with a product which initially doesn't have ads, or has very minimally intrusive ones, and then they turn them on or make them full page banners long after you made the purchase. IMO you should be entitled to a refund in this situation.
neilv•37m ago
I recently bought a Kindle/Fire device pre-owned, to save money. But seeing full-screen shitty consumer products ads on the 'covers of my books', sitting around my home was so depressing, I paid the extra $10-$15, to retroactively turn it into an ad-free device.[1]

Though, even with Special Offers disabled, it still puts oversized icons for marketing promotions, bursting out of the search bar at the top of the home screen. This is one of the reasons I find the home screen a little bit unpleasant to look at, and avoid it as much as possible.

[1] If you want to remove Special Offers from your own Kindle/Fire (I don't know about Echo Show), go to https://www.amazon.com/hz/mycd/digital-console/alldevices , click on the icon for your device, and scroll down, to find an option to disable Special Offers by paying some amount. IIRC, it said the amount was the difference between the original retail prices of with-ads and ads-free versions of the device. I've also heard some people can get Special Offers removed for free by customer service, but in my case it seemed like a fair deal, so I just paid the modest fee.

exe34•32m ago
turn off WiFi and transfer by usb.
RandomBacon•30m ago
Amazon no longer allows eBook downloads from their website.
henry2023•26m ago
Then don’t buy from them, plenty of venues
EA-3167•11m ago
I’ve purchased and backed up over 700 kindle books over the years. The day Amazon made backups impossible I switched to Kobo and have never looked back.

Amazon can can go forth and multiply with itself.

cjbgkagh•15m ago
I just got a case in for the kindle instead of unlocking ad free, I barely notice the ads in the very brief time they’re visible
like_any_other•3m ago
Paid the Danegeld. Hope it works out.
nipperkinfeet•24m ago
These days, the general rule is to avoid buying anything 'smart'. They are all filled with advertisements and data-sharing practices and are designed to target you through their user interface and applications. They bombard you with offers for their other products and deals.
alex1138•12m ago
I'm technically ignorant on this but would GDPR apply to this type of thing as well?

(I hope so)

Gigachad•11m ago
You'd be able to opt out of data collection and request a copy of your data, but not opt out of adverts in general.
Agingcoder•11m ago
I sometimes wonder whether there’s an eu vs us difference here. At least when it comes to tv, I found the hard way ( a long time ago ) that the amount of ads Americans are exposed to is simply unbearable. This extends to youtube and similar services.

Now, everything is global - so are we looking at European users or American users complaining ? If an American user says it’s an unbearable, then it’s unusable. If a European user complains… it depends ( and these days, it’s at least to me unusable, but I obviously can’t speak for everyone)

xandrius•2m ago
I still think the eu user is correct, no amount of ads when using a product is ok.

Imagine buying a tennis racket and being interrupted, as you are playing, to be told to buy something else. That would be ridiculous but that's we're been told is a valid business model today.

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