Hey HN, I built Merchpath to solve a problem I kept running into: buying branded merch for startups is a terrible experience. You're either scrolling through 10,000 undifferentiated products on 4imprint or CustomInk, or dealing with slow promo distributors who communicate entirely by email and take weeks to follow up.

I spent months doing customer validation, talking directly to startup founders, marketing managers, and industry insiders. The consistent feedback: the discovery process is broken, the UX is outdated, and nobody has built a merch buying experience for how modern teams actually work.

The current version is a curated catalog of hand-picked products organized for startups, with a clean interface. What I'm building toward is an AI-powered recommendation layer that takes in context about your brand, your event, and your audience, and surfaces the right products without the scrolling.

Happy to answer questions about the market, the build, or how curation decisions get made.

https://www.merchpath.co/?utm_source=hackernews&utm_medium=c...