In this episode of "how this translates to B2B sales," I ask if anyone else is struggling to invest in ideas (anywhere from side projects to startups) knowing that the frontier of AI might soon overlap any possible technical or operational moat that you spend a year or more building, and your entire business is just a one-shot prompt away (from either you, meaning you wasted time building, or your target customer, who no longer has a reason to pay you).
Historically it's always been better to Just Build, but this reality seems to be getting tougher to ignore.
ac2u•43m ago
The marketing outreach in general for too many companies still leans heavily on “we use AI”, whereas most customers just want results and whether you use AI to either provide those results (or to make it cheaper or faster) isn’t a primary concern of the customer.