Most of our publishing cycle is automated except for the inevitable last stretch in AppStoreConnect where we need to submit releases manually.

Management wants us to reduce the diff between releases so we’re considering two releases per week instead. This will mean an increase in ‘submission anxiety’ balanced by a reduction in the scale of changes made (so rollbacks should be easier).

One member of our team came from a very prominent game platform that made new releases every weekday. So a two week cycle is nothing to worry about.