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Viral Language

https://lareviewofbooks.org/article/viral-language/
37•lermontov•2d ago

Comments

bitwize•4h ago
There are a few things being conflated here: general gen Z slang like "rizz"; "algospeak", or euphemisms to avoid demonetization or other disciplinary action from online platforms (e.g., "unalive" for "kill", or "S.A." for "sexual assault"); and replacing vowels with asterisks which is usually done to avoid attention from searchers for disfavored people/things, e.g., "El*n M*sk".

Even in the realm of gen Z slang, gen Z/alpha people don't generally talk as obnoxiously as depicted in the Rizzler song or the infamous Walmart ad with the bus driver. And there are certain things attributed to gen Z that I think are completely made up and then picked up and propagated by gullible journalists and marketroids. A few years back, a number of online outlets began repeating the rise of the term "cheugy" among gen Z, meaning roughly "cheesy and outdated, like something a millennial would find cool". But I could never find actual live examples of "cheugy" being used this way, either online or IRL, outside of thinkpieces about gen Z slang. I'm pretty convinced that "cheugy" is a phenomenon similar to the hoax jargon of "grunge speak" of the 1990s:

https://en.m.wikipedia.org/wiki/Grunge_speak

I think it's important to separate and clarify the different linguistic phenomena going in here, to avoid brainrot regarding how Kids These Days speak and use language.

Swizec•3h ago
> ut I could never find actual live examples of "cheugy" being used this way, either online or IRL, outside of thinkpieces about gen Z slang. I'm pretty convinced that "cheugy" is a phenomenon similar to the hoax jargon

Au contraire, I have heard a lot of millenials-who-spend-too-much-time-on-instagram use cheugy to describe a tacky outfit choice. But like ironically.

bitwize•3h ago
Oh, so like "harsh realm" or "cob knobbler" from "grunge speak".
soulofmischief•3h ago
I don't spend much time on social media and cheugy is one of my favorite neologisms. I finally have a word to describe a particular kind of tacky.
henriquegodoy•3h ago
crazy how the behaviour impacts the language and language impacts the behaviour such like a loop
balamatom•14m ago
the language is sentient; we are merely its eyes and teeth

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Viral Language

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