That’s why being a fast follower is so valuable, you get everyone else to waste money on the wrong ways to build things. It also causes R&D to show much worse returns.
Frankly I think this is the big cultural change in tech generally, isn't it? People come up with ideas and everyone goes "oh I want to do that", so they replicate it off the back of the work everyone else has done. Uncritical FOMO.
But actually it's better to be an even slower follower, generally, as a survivor strategy. Apple and Nintendo shows this. It's better to go "I see what they are all doing, and I see where they think consumers are, but I think they are wrong, and I think it's not just a question of them going about it wrong, but that all of this evidence suggests consumers actually wish they were getting this other thing, and that is what we should build".
In particular, they are looking at US manufacturing. While this is a diverse industry, it's clear that in many subfields there is quite a bit of saturation. When everyone has a car, and cars last longer and longer, the need for new cars goes down. Once you get to a point where your industrial capacity can provide enough to satisfy demand, further R&D only reduces the costs of satisfying that demand, not increased output, and in some cases improvements to product quality may even further reduce demand. In the US, light vehicle sales peaked in 2000, and while the numbers dipped during various market downturns, they keep coming back to roughly the same asymptote. The numbers are even more striking if you break it down further - the annual demand for personal vehicles has fallen by a factor of 4 since 1965, and by a factor of 3 since 2000, the difference being made up by increased commercial vehicle demand. Looking at other industries like steel paints a similar picture.
moomin•1h ago