In video narrator feels sorry for not explaining how to do it :)

Albeit ime this is something even kids do, not sure why it is "new"?

Edit: I may be referring to the Sidek serve it was based on

From reddit (also not 100% sure):

The sidek serve is an other technique and has been banned for some decades (not 100% sure, but the spinning effect was caused by hitting the feathers first , I think), whereas the new spinning serve resulted from spinning the shuttle with the fingers before hitting the cork.

https://old.reddit.com/r/badminton/comments/1e18zys/comment/...

From what I could tell from the article and the linked videos the innovation here is that it essentially lets you serve the shuttlecock while it's facing the wrong direction. Normally even if the shuttlecock has spin when it crosses the court it will move with the cork side forward, at least by the time it crosses the net. Hence I don't think this technique would be applicable to other sports that use a ball.

It takes some practice, but not as much as you’d think. I learned this serve last year at a somewhat intermediate level. It took me about two weeks of practice to hit it consistently. Now I hit it clean about 50 to 60% of the time.

> This is pretty interesting. It's hard to tell from the video exactly how to do it.

It's a crappy video, not sure why they chose that specific one. Here is a better one: https://www.youtube.com/watch?v=n_QyPCCxriQ

TLDW: Use your thumb and forefinger in a flicking motion to add a large amount of spin to the cork so that it rotates very fast with the feathers pointed up during rotation, like a top. While it is spinning like a top in midair, make contact with the racquet, but not too hard. The initial contact to send the shuttlecock over the net turns it upside down (cork points to the sky).

The rotational motion that you added (with the flick) to the shuttlecock adds gyroscopic stability, like the rifling on a gun, which keeps the shuttlecock upside-down for longer. When the shuttlecock gets over the net, the cork is still pointing to the sky which makes it impossible to return because the racquet can now only make contact with the cork in a downward position.

In normal flight/serve, the cork is pointing to the floor when the shuttlecock gets over the net, so it can be given some lift when returning.

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[1] It also doesn't help that the camera view of badminton matches is not from the side, so you can't really see how hard this is to return even in slow motion.