elon can see this direction. whoever invents self-driving cars first, will kill cars as we know it, completely. so it makes sense then, that if anyone should invent what kills tesla, it should be tesla.
alot of elon hate on hn but he is making objectively very good bets. he doesn't have a pr department like the other guys do (who direct their entire wardrobe, body language, gestures, do speech coaching, etc.), and i suppose we can say that the pr guys are vindicated! zuck, gates, cook, all rehabilitated their public image no-problem.
Have you ever considered many people actually enjoy driving a car?
Regulation cannot simply be imposed on people against their will. Maybe in the US (I dont personally live there so I couldnt care!) but over here in Europe its not that straight forward.
Many people enjoy writing code 'manually' too. But overwhelmingly, people opt to have LLMs write most of it for them. There is no way in hell I'm ever reading api docs or writing python scripts by hand ever again with gemini, unless gemini craps the bed and i'm forced to do so.
listen man i'm a petrol head too... look, when FSD comes out as-standard, this turning-the-steering-wheel malarky is done-zo. its over. yes theres people who enjoy driving a car, but if you offerd people full self driving in every car with no price premium, 99% of the population would never touch a steering wheel again.
>but over here in Europe
bro, Europeans love daddy government to come and ** their ** up. all you have to do is tell the euro "FSD decreases traffic accidents by 5%!" and they will do the policing themselves.
I can already hear it: "erm excuse me, is your car not FSD? you know, you're endangering myself and others by driving that on the road, right? do you have a license for your manually-operated car?"
It would be even less straightforward in the US than in Europe. Many cities are 100% car-dependent.
They can, and have been.
1. Not as many as you think, IMHO.
2. Those folks can perhaps not turn on the self-driving feature.
3. Even those that do may have times where it is a chore (stop-and-go traffic).
> Regulation cannot simply be imposed on people against their will.
If self-driving can be shown to be statistically safer than hour human-driving then your insurance company may offer you discounts for always using it. No government regulation needed: those bearing the risks will incentivize you to do the less risk-y thing.
Just because you enjoy something doesn't make it the right thing to do or allow. This as a person who does not believe Tesla has the right formula to actually achieve FSD and that a pure vision approach would never work in the way they want it to (no interventions, all weather, etc).
There will come a time when technology advances enough that self driving with be an order of magnitude safer than human driving, and we will have to battle with the fact that allowing humans to do so will be objectively worse for society. That may not actually be anytime soon, but it may happen.
But from my news bubble, and my perception of much of Europe... it seems to me that it is very likely a regulation like this would happen in Europe, probably through a well-meaning green initiative.
Funny how perceptions of others can be so drastically different!
One only has to watch that recent White House dinner of the Big Tech figures getting together (minus Scamath) and the forceful nature in which Mr Trump made Zuck and Cook issue statements of large investment amounts.
Nothing of that nature goes in Europe, at least not so blatantly.
If there's a button in people's cars that they can push and then play on their phone for the rest of the trip, 99% of people are going to push that button.
And after a few years of that, and insurance rates being higher for manual driving, we'll start seeing some areas be automated-driving only, which will then expand...
For some reason, Americans seem to be fine with regulations that come from companies and enforced via economics, but become extremely vocal when there regulations come from legislators.
It started innocuously with mandatory emergency signalling in the instance of a crash, then mandatory reversing cameras, then mandatory lane keeping assistance, auto emergency braking, speed limit indication. Coming soon in Europe is automatic speed limit adherence. Emissions regs have also led to a huge rise in automatic transmissions in Europe.
For very many people the only thing they do to control their car now is turn the wheel and push the accelerator.
In that case, there would be absolutely no way we could allow manual driving. The benefits are just too great. Obviously I'm talking about a best case scenario where things actually work as they should.
Where is the funding for all this coming from again? Remind me why councils for example in the UK, are broke and barely investing in this stuff?
Ah... yeah. Lets get real.
> Have you ever considered many people actually enjoy driving a car?
This has nothing to do with industry. Calculators were actually a PAID position and they went away, regardless of the number of people that enjoy mathalons.
> Regulation cannot simply be imposed on people against their will.
This is incorrect, historically and practically.
Roads and highways, in an economic metaphor, are rivers of money. They provide capital velocity as well as smoothing labor and consumer availability.
Due to the economy of scale, mass transportation and self locomotion is the only practical transport for people at the highest densities. GOODS, on the other hand, require a powered engine to move in and out. Those stacks of soda can't be transported by subway. The sodas produce trash, that also can't travel by subway. Roads themselves and trucking, in general, have kept personal vehicles in service. Cars still exist in London and New York, over a century later for this very reason.
Motorized bikes dominate many cities in Asia. I can see that becoming a preferred mode in western cities, over time. After that, I could also see personal driving becoming regulated out of existence (ie huge fees to run a personal vehicle in a hyper-urban area). Maybe, just maybe, grassroots political will could have pushed cars off the road (so to speak) when the climate crisis was a meager priority, but I have lost faith in that avenue.
It's even likely there will be legislation forcing LIDAR for self driving cars. Elon cannot flip the switch on self driving until they have millions of intervention free miles under their belt. Right now Tesla gets ~500 miles without intervention. One kid gets decked and the law will shutter his plan.
There is another layer too, where because of his polarizing personality, a lot of critical talent is inaccessible to him. Keep in mind Elon is doing -none- of the engineering besides the social engineering. He relies on talented people who want to work for him. I know many talented people who could make a difference for Tesla, but none who would ever give Elon a single minute of time.
Very ugly world we live in - the joker masquerades as someone who is doing stuff for the benefit of humanity and crossdresses to appeal to whomever to benefit himself.
Maybe, maybe not. It's quite remarkable how far he's been able to go with camera only. And he's not the only one who went the camera route--GM Super Cruise, Subaru Eyesight, etc., work that way as well. There is still no mass-produced car with LIDAR. At worst, the camera tech has kept Tesla at the front of where the industry has actually been going the last 5 years.
Looking at the bigger picture, I'm not sure you can point to someone who has made as many good bets in different engineering fields as Elon. Elon is the opposite of the Gell Manning effect: you think he's wrong about areas you are educated about, and he proves you wrong. You can find my posts on HN mocking SpaceX for going with an oxygen/RP1 rocket as if we were back at the dawn of space travel. Boy was that wrong!
Today you would be embarrassed to mention you took at job at Tesla, especially when so many other big name prestigious companies will pay the same or more for those same skills Elon desperately needs.
Additionally, my observation is that reactions to Musk are heavily influenced by individual levels of empathy, and “people focused versus systems focused” thinking. In my experience aerospace engineers are pretty low empathy and low people focus. When I got my degree in aerospace engineering in the early aughts—before SpaceX and the reboot of commercial aerospace—the most exciting job to look forward to was designing missiles for Raytheon and stuff like that. When I worked for a military contractor, the hypothetical scenarios always involved stuff like “so we just overthrew Iraq’s government, and now we need radio uplinks to our UAVs so we can blow up terrorists.” Nobody caught feelings over that stuff. I doubt many of these folks care about Elon’s tweets.
Those all include radar.
> There is still no mass-produced car with LIDAR.
There are several from Chinese car makers.
"if the human brain can do it purely on optics, then so should we. if we need extra sensors that the human doesn't have, that means the model is worse than the human brain."
i can totally see that going through elons 105iq head. and there is something to be said there. kind of, "no cheating allowed!", where "cheating" is defined as "a sensor the human wouldn't have had".
whether it has value... well... thats hard to say, but you have to make a bet i suppose. the waymos are very expensive with their sensor arrangements. maybe that can be made cheap?
And if he didn't have competitors, it would not be a damaging stance.
But in the reality we're in...
The human brain doesn't do it purely on optics.
We still have tens of thousands of car-related deaths in the US.
Also, if doing it a different way than a human is cheating...are they sending data via organically grown neurons in the car? Didn't know that. Looks like "cheating" to me.
Maybe it makes sense in Musks' head.
Me - I want the car to be better than the human brain.
If you just extrapolate what has already been possible and bet on the pace of growth of AI algorithms and techniques, robotaxi is almost a certainity and humanoid robots a possibility.
What I do know is that I took multiple Waymo rides last week where those "gizmos" delivered a safe drive with no one in the driver's seat and zero unsafe exceptions. "Very rare exceptions" isn't even close to good enough for me to put my kid's life at stake.
Why would I care whether Tesla has maybe gotten closer to what they've been promising for a decade, but still having "very rare" extremely unsafe exceptions, when Waymo is objectively delivering full level 4 self driving to hundreds of thousands of people per week with an essentially flawless safety record?
I agree that Waymo is generally safer for in city driving. It’s still not technically fully autonomous even though it appears that way; it has a lot of support people on the backend to resolve when the cars get stuck and whatnot. Waymo still can’t go on the highway or leave well-defined city limits whereas I can use my Tesla on every trip I’ve taken. I think comma.ai is a closer comparison point at this time as I can’t have a Waymo for my own personal use that I can take anywhere whenever.
This is actually very deadly.. at least humans will signal / try do something in a safe manner to continue going on. An autonomous vehicle may behave in unpredictable ways and cause carnage. It only takes one incident to completely shutter it forever.
Your experience must be very different. I've been on the road long enough to know that humans will try all sorts of things to not avoid missing the turn & Tesla behaved very similarly.
FWIW, it was signalling all the right ways and no collision seemed imminent and I doubt it would have gotten into an accident. I just didn't want it acting like an asshole on the road and didn't trust it enough to let the situation play out by itself.
"I just didn't want it acting like an asshole on the road and didn't trust it enough to let the situation play out by itself."
So basically you had to intervene and it doesnt meet the standard of a fully autonomous vehicle. Do all the mental gymnastics all you want mate lmao.
We could be 2 years away from it or 200. Who knows? Elon doesn't, despite his best misinformation efforts.
Also, private busses? I don't see any movement towards them that can be described as rapid.
Are you talking about Waymo here? In any case, the timeline is not obvious.
Elon is not just a PR department away from being seen as an acceptable person. He did a Nazi salute for the world to see and most of the world finds him contemptible.
Also the only way manual driving diminishes is if the world invests more into public transportation.
Now there is none of that, not many people talking about him in a political light and I'm certain public sentiment about him has gone up given it is now already more publicly acceptable to talk about things adjacent to him and his companies.
There will be die hards who will never change, but its clearly apparent on social media he is no longer getting anywhere near the hate he used to, and even people who previously weren't are now publicly praising things like Grok and recent SpaceX missions.
If not for the uncertainty around the extremely inflated Tesla stock price due to the lies he has told he would have been ousted years ago. He has no tangible vision of the future and no expertise in anything.
On Musk, he doesn't need PR so much as to keep his mouth shut for a while and try and deliver on some of his BS instead of spouting more.
I don't think Zuck et al are avoiding criticism because of their wardrobe (I don't think they're avoiding criticism actually). But they haven't spent $44b to signal boost hatred of their core customer base and it's values or offered unconditional up front support for a presidential platform which spends taxpayer money ripping out EV chargers to own the libs, does many other things unhelpful to his businesses, but did let him have a play at destroying regulators for a bit. This has very little to do with PR departments and cost an awful lot more, so it might have been an objectively better bet for Elon not to have done this...
They all shipped products that billions of people use and those old enough can remember a world without such products and how different it was.
People can remember what the world was before Musk and it's the same as it is now, the wide eye fans are those who look at the technical accomplishments such as the rockets landing on their butt, however when they are asked by skeptics "what does it mean for me?" the response is always a not well specified "handwaving about the future" as if Musk was a 21yr old out of college
I'm confused by this. Zuckerberg has persistently had image problems. Sometimes it has improved for a bit but saying it has been rehabilitated seems to be a major overstatement.
Cook, on the other hand, has generally always been positive with the public except for some skepticism early that he could succeed as successor to Jobs.
Strange choice of word for something that is becoming mainstream.
Edit: Eh, I should probably have excluded that first statement. That was not the point of this comment, and I don't know why I didn't foresee the controversy it was going to create. There's probably a more descriptive word than smart.
I think it goes without saying he has done a whole bunch of 5 iq stuff as well.
but it is the most engaging and entertaining! X.com vindicated yet again...
I about spit out my coffee.
walk into a casino and put a trillion dollars on red. thats musk. can you imagine the rush? he probably takes drugs to take the edge off his insane business ventures.
It is as though people need it to be true that someone holding opposing opinions CANNOT possibly also be smart and competent, it's like the ideology possessing his detractors can't conceive of opposition as intelligent. (Notice that this is a phenomenon from left leaning to right leaning, though the right to left version of this phenomenon is something along the lines of: 'this person is smart but ${"evil" | "lacking common sense"}'). I'm fascinated by this.
Or maybe I'm just blinded by partisan hatred. Who knows, but I'm still not interested in supporting anything Musk produces these days. I guess we'll see in another few decades whether I'm seeing it correctly.
to a clueless outside observer, starting a rocket company seems quite risky, then again maybe it wasn't really his money after all? i dont really know the details, but the impression i got was that atleast initially, it was his private venture.
tesla is more sensible but still, building out massive manufacturing chains is risky, because youve got all that capital tied up in it, and you're making a 'gamble' that youre gonna sell millions of cars to get that money back.
twitter to me seemed like a big gamble. social media comes and goes awfully quickly, but the X rebrand seems to have worked, atleast for now. grok was another weird play. competing with openai/google? but they did it and it seems to be holding its own pretty well.
I double dare ANY auto maker to navigate the winding, blind curve and blind rise roads in the Sierra Nevada foothills. And miss suicidal leaping deer.
Methinks it can't be done without active/passive road reflectors or other aids to navigation. AKA rails for autos.
I don't expect city pedestrians to wear transponders. Unless the feature can be introduced to cell phones.
Any takers out there?
People are seriously blinded by their hatred and politics
It's not "hatred and politics" for the people that actually suffer here (IE the folks who drive the same car as you but have yet to receive, and never will receive, promised features.)
https://www.tesla.com/master-plan-part-4
It becomes immediately obvious that there is no plan, it is just advertising the things Tesla has been doing already.
The picture at the top that shows a robot which, as usual, performs an easy task in a clean, dust and dirt free environment, may indicate that they'll focus more on robots. That is it.
Since the stock price is decoupled from all realities, they can do whatever they want.
The market has changed, the brand is not as strong (and even considered toxic by many) but more importantly Chinese automakers are eating this market on all fronts.
Now, moving to robotics and AI is a different story, Elon is following the puck and is Tesla is already quite behind, and again China is in pole position.
Besides, this is an even riskier bet than EV in practice, the AI hype is stalling and many are predicting a loud pop of the bubble.
Also, the technology behind humanoid robots could take a very long time to become useful.
Come on people, lol.
Tesla is predominantly known for it's cars. Now, it wants to do AI, taxi, solar, power supply. And it's financing this through their cofounder being the pied piper to investors.
According to Martin, he is their first major investor.
According to mainstream media, he is the co-founder.
I'd call him the second, but the fanboys would be majorly pissed.
Well, that's news to me. According to Tesla's presentations and quarterly SEC reports, sales have most definitely not "collapsed." In the most recent quarter, revenues decreased 12%, to a still-gargantuan $22.5B/quarter, compared to the same quarter last year. Compared to the previous quarter, revenues actually increased by 16%. Yes, increased. The business generated positive US GAAP earnings and positive free cash flow. The company ended the quarter with $37B in cash, compared to $31B in cash a year ago.[a]
Note that during the most recent quarter, the company had to change-over all its factories to start making the updated Model Y, its best-selling vehicle.
I'd be curious to see how the updated Model Y does over the remainder of the year.
It's hard to take the OP seriously when it exaggerates about facts that are easily verifiable.
---
[a] https://www.tesla.com/sites/default/files/downloads/TSLA-Q2-...
Please don't attack a straw-man.
Quarter over quarter, vehicle deliveries increased 14%.
That's most definitely not a "collapse."
* Vehicle sales represent the bulk (typically, 75-80%) of Tesla's revenues, so I'm not comparing apples to oranges.
* A decrease of 12-13% is not a "collapse." That's blatant exaggeration, not "rhetorical style."
In 2024, Tesla projected sales to grow 30% in 2025.
Well I suppose a 60% fall isn't 100%.
Apparently, they're just washing their hands of the matter and leaving out to dry the quarter million people that spent up to $15,000 on the hope that Tesla would develop them an OTA update to enable FSD with cameras. But three days later, they're also saying that automation is the most important thing to the company?
Given these two conflicting reports, is there any hope that Tesla will come to their senses and start putting LIDAR in new vehicles? I don't expect Musk to acknowledge that he was wrong, even with all the documented claims in the past about the feasibility of FSD with cameras... but it's 2025, does it matter if anyone calls him on it? Just put a LIDAR brow on the 2027 models and full steam ahead!
[1]: https://electrek.co/2025/09/05/tesla-changes-meaning-full-se...
A fool and their money something something.
from this point of view, his goal was never to be the best car company. it was never to serve the customers the best way possible, or have the best value. china has achieved all of that and a lot more so he needs to move the carrot again. that's it.
They were laser-focused, and executed beautifully, on sustainable energy through beautiful EVs and innovative solar products. It's clear that they think that this mission is no longer profitable and that betting the farm on tulips [^0] is the only path to their survival.
Their latest Master Plan is so telling of this. You can tell that Elon wrote the first two plans. They were proud enough to post them on their website, even. The third was some IR-fluff on autonomy, and their latest one looks LLM-generated and says a lot without saying anything. It's also not on their website, which is odd.
I love our two Teslas. They're incredible cars, and FSD (which was always an aspirational name, and it's depressing to see them walk back on those aspirations) has no other in the market. Shame to see them spiral.
[^0] https://en.wikipedia.org/wiki/Tulip_mania. s/(t|T)ulip/AI/g. Like grandpa shirts and 90's running shoes, what's old is new again.
It is highly sensitive to interest rates, currency, tariffs, and ability to align all this complicated production with trends and quality so that volume meets demand for long lead time extremely expensive factories.
The advantage of electric over non-electric is that it uses expensive materials that reduce the number of components that slightly reduce the labor and capital intensity and overall management skills it requires to build a high quality vehicle, but this isn’t enough to make it a great industry.
The erosion of Tesla’s brand due to Elon’s political involvement is another significant headwind and end of government subsidies for electric cars has created significant headwinds for Tesla.
That being said, the fact that Tesla produces the most fully optimized electric cars without all the legacy costs and has succesfully been able to hire the best engineers who are passionate about what they are building. They still sell some of the best if not the best cars on the road.
They build better optimized cars without legacy costs so they are better than the legacy automakers, and sold so many units and been able to share parts and engineering costs across most of their platforms and built out an eco system of charging and accessories etc that they are generally significanltly better than the electric vehicle startups.
I would still prefer to buy a Tesla, but I’m not sure I would want to own the company building them or any company in the car industry for that matter.
jlei523•18h ago
1. China is going to own the EV market. The only thing that can temporarily stop Chinese EVs from dominating in every country is massive tariffs. But this is not a long-term strategy.
2. Sentiment is low on EV due to Trump
I think the problem with Musk's strategy is that self-driving will also become a commodity over time. There's no reason that only Teslas will be able to drive themselves. Further more, I don't see why China's robotics won't do the same to Tesla's EVs. In fact, I believe China's robotics are world leading at the moment.
mandeepj•18h ago
That can be said about everything so does it play out in real? For e.g. phones have been labeled as commodities a while ago. But, are they?
Edit: Self driving is a super specialized tech and it’s still not fully developed yet. A lot of weak areas. I don’t see it getting commoditized in the next 20 or 30 years.
The real opportunity would be in monetizing the time that people would be getting back while not driving.
hobofan•17h ago
Once self-driving has been generally "cracked", with the normal mobility of talent, most other car manufacturers will catch up on a timespan that's too small for the first-mover to completely dominate the market with that alone.
[0]: https://en.wikipedia.org/wiki/Nothing_(company)
tsimionescu•17h ago
Good for them. Meanwhile, the vast majority of smartphones people buy, and the vast majority of profits from smartphones, are coming from Apple, Samsung, OnePlus, Xiaomi, and maybe Sony. There are no signs whatsoever of the market commodifying.
grim_io•17h ago
No. They had to build up a customer base until you now consider them market leaders.
sporkxrocket•17h ago
mandeepj•16h ago
1. Have an option for long-term rental fleet - on a per-day or per-month basis. Provide a 40+ inch screen in the back for people to use the car as an office on wheels. Equip it with a Super high-speed network. Launch an app store on that screen or charge a premium for other apps.
2. Provide an option to get unlimited booze, food, essentials by partnering with Food delivery apps
3. Convert big SUVs/RVs into self-driving vehicles to enable them to be rented by families for summer picnics, long travel, and wedding trips. Many people still dislike air travel, especially given the current issues with flight delays, baggage limitations, and other uncertainties. Any alternative would be a huge win. Imagine travelling for 12+ hours overnight while having the comfort of a home.
4. Make it possible to deliver food, drinks, and essentials anywhere - via drones or other partners, if they've rented your self-driving vehicle.
5. Have super-comfy interiors just like a private jet. Of course, people would love it.
sporkxrocket•11h ago
pendenthistory•17h ago
One potential moat is just the amount of data from real drivers that Tesla use to train their models via imitation learning. If this turns out the be important and needed for a general solution (which I believe it will), then only companies that manufacture cars at scale can hope to compete. And at this point, only Chinese companies are forward looking enough to put the right hardware for self driving (and the ability to collect training data) into their cars by default. Tesla has the vertical integration that makes this whole thing much easier: they make the cars, the inference compute, the software AND the training clusters. Can you imagine GM or Ford building a GPU cluster for a couple of billion?
scarface_74•17h ago
Tesla’s brand is toxic and seeing declining sales, China is doing the manufacturing, and no one is going to license Tesla’s inferior unproven technology compared to Waymo.
izzydata•18h ago
The only thing they have left is the car and they are falling farther and farther behind.
mensetmanusman•17h ago
Same thing China demands of anyone wanting to sell there.
touristtam•17h ago
mensetmanusman•17h ago
tyleo•17h ago
Trump got onboard with the red folks dislike of EVs early on.
Musk had his work cut out for him though. He built a brand beloved by blues all to flip it on its head and make them despise it.
I would not be surprised if Musk’s self-own legitimately makes the history books.
LightBug1•17h ago
Now I think of Tesla.
blitzar•17h ago
runako•17h ago
I keep seeing this, but where I am, there is only one company offering cars without drivers. That's Waymo, and they do not use Teslas.
jgalt212•17h ago
Only so long as China is OK for the entire industry running at a loss.