Why do I need to pay $800 for this? I already paid a grand to have a phone disrupt my every waking moment!
They account for 30% of the global market. They own key brands, license key premium names, and control key distributors like sunglass hut and LensCrafters.
Their cost to manufacture vs sale price shows a clear ability to price like a monopoly. As does their ability to box out competitors.
The $10 look alikes are not identical. They generally are cheaper materials, not polarized or coated, etc.
That's funny because the ones sold on my street are $10 and they definitely have the rayban logo
Zuck really has cracked this one.
To Downvoters:
Give credit where credit is due.
I think you are going to realize in a few years why tens of billions was poured into Reality Labs and Oculus.
Version 2 or 3 of these glasses is going to set Meta ahead of the rest (except at least Apple).
Skip to around 53:00
It can therefore translate it to a handwritten stroke and then do classical handwriting to text conversion.
regina dugan's f8 keynote 8 years ago
where they announced they were working on a 'haptic vocabulary' for a skin interface as well as noninvasive brain scanning technologyu\
So that means this is just adding 2 more gadgets, both of which I now need to wear?
Nah. Not happening.
Neat gestures though.
Yeah, I see where this is going. (And here I am wanting less gadgets.)
https://www.theverge.com/2023/8/3/23818462/meta-ray-ban-stor...
OTOH, for me the Quest killer app is Ace. I can practice pistol shooting any time I want, which keeps me using the headset every day. For the glasses, the killer app might be translation. Now, I couldn't say if that will 'translate' into widespread user retention, or — like Ace — only really keep a smaller community engaged (I don't think most users need translation services on a regular basis).
But hey, at least it's not all faked
live demonstrations are tough - i wish apple would go back to them.
Pitches can be spun, data is cherry picked. But the proof is always in the pudding.
This is embarrassing for sure, but from the ashes of this failure we find the resolve to make the next version better.
For an internal team sure absolutely, but for public-facing work, prerecorded is the way to go
Not doing it live would've been an embarrassment. I don't think the thought ever crossed anyone's mind, of course we'd do it live. Sure the machines were super customized, bare bones Windows installs stripped back to the minimum amount of software needed for just one demo, but at the end of the day it sure as hell was real software running up there on stage.
Their actual result was pretty bad, but, ya know, work in progress I guess.
Zuckerberg handling it reasonably well was nice.
(Though the tone at the end of "we'll go check out what he made later" sounded dismissive. The blame-free post-mortem will include each of the personnel involved in the failure, in a series of one-on-one MMA sparring rounds. "I'm up there, launching a milestone in a trillion-dollar strategic push, and you left me @#$*&^ my @#*$&^@#( like a #@&#^@! I'll show you post-mortem!")
I bet the device hardware is small/cheap and susceptible to interference
(I didn't have control over temperature settings.)
Normal method:
* Search for a recipe
* Leave my phone on a stand and glance at it if I forget a step
Meta glasses:
* Put glasses on (there's a reason I got lasek, it's because wearing glasses sucks)
* Talk into the void, trying to figure out how to describe my problem as well as the format that I want the LLM to structure the response
* Correct it when it misreads one of my ingredients
* Hope that the rng gods give me a decent recipe
Or basically any of the things shown off for Apple's headset. Strap on a giant headset just so I can... browse photos? or take a video call where the other person can't even see my face?
I agree they are reaching (and not finding) for an application.
I tried to replicate the conversation with gpt-5 with thinking and of course there was no issue. Saying I was "shook" would be a dramatic overstatement but it was a real "oh wow I cant believe these models can still be this dumb" moment.
But the wrist/hand control is the thing that impressed me the most in today's release. I'd hope for this to go far beyond just the glasses.
Meta RayBan AR glasses shows Lumus waveguide structures in leaked video - https://news.ycombinator.com/item?id=45266215 - Sept 2025 (124 comments)
Magic Leap.
The HoloLens devices might be another set of candidates.
Lastly, I don't put it past humanity to actually be interested in seeing ad overlays throughout the world because it's just ... cool, at least at first.
Killer feature for me:
I'd like to see that 3D marker in the world that I need to walk towards like a video game.
It’s a very different experience to passthrough, no matter how small you make the glasses, so I’m not sure there’s a clear path to convergence
And also, I hereby ban them in our office. Thou shalt not wear spyware while looking at the screens that contain our company IP.
Edit: Lmao, fake downvotes while another comment which is essentially the same gets upvoted. The veil has been lifted :D.
If an employee wants to steal your IP, they will.
And yes, if someone made a habit of pointing their cellphone camera at the screen all day, I would ask them to please knock it off.
I don't trust Facebook installing cameras in our workspace, or trust that they couldn't be compromised by another party who might want to watch what we're doing.
As a practical matter, this feels too Orwellian. I don't want necessarily want to emit that much information (he said, looking at his Galaxy smart phone and watch) all the time.
Possibly I'm trending Luddite in my dotage.
Insanely cool, and awesome to see a viable wave guide device.
It's so cool that it might outweigh my reluctance to strap facebook to my face.
> In an interesting twist, CTRL-Labs purchased a series of patents earlier this year around the Myo armband, a gesture and motion control device developed by North, formerly known as Thalmic Labs. The Myo armband measured electromyography, or EEG, to translate muscle activity into gesture-related software inputs, but North moved on from the product and now makes a stylish pair of AR glasses known as Focals. It now appears the technology North developed may in some way make its way into a Focals competitor by way of CTRL-Labs.
https://www.nature.com/articles/s41586-025-09255-w
yes the Myo was a similar, earlier, and less capable technology also based on EMG sensing.
Should be EMG, but is it normal EMG or sEMG?
Source: https://www.macrumors.com/2025/05/21/apple-smart-glasses-eve... or some other Mark Gurman leak
Personal computers? Apple wasn’t first. Smartphones with screens? Apple wasn’t first. Tablets? Not first by a mile. True Wireless Earbuds? Nope, not at all first. Smartwatches? Hell no, not first.
And yet, Apple’s a category leader in every single one of these areas.
I don’t think it matters if Meta releases something first; Apple wins by doing it way better. Arguably, Vision Pro was way too early, even though it’s an incredible experience.
Apple was first to the personal computer. First to the smartphone. First to the tablet. First to wireless earbuds. The vast majority of the company's revenue comes from segments where they had a multi-year head start over their competitors.
In fact products where they play catch up are more prone to failing (Airpods Max, Homepod, Maps, MobileMe, Ping, Music Connect, AirPower, Airport).
Aside from maybe the personal computer, they were not the first to any of those. BlackBerry/Palm/Windows Mobile devices all existed prior to the iPhone; the LG Prada was announced prior to the iPhone and had a similar form factor. Many tablet PCs existed before the iPad. Many Bluetooth earbuds existed prior to the AirPods.
They did a much better job of integrating each of these into a cohesive experience, but they absolutely had predecessors in each category.
Edit: even for touch LG Prada was first.
You can't just jump in, the lead up to getting this stuff going is a 5 year+ horizon, and Google, Meta, OpenAI and Anthropic are still moving exceptionally fast. Apple has shown they are nowhere near. They missed the boat on buying Anthropic, OpenAI was never going to sell with Musk behind it. There's no path forward for them, let alone catching up.
But the reality of it is that it's probably still to early to say if these devices will have mainstream appeal. I see a lot of people saying "well, i no longer need to take the phone out my pocket", but that has been the case for a couple of years with smartwatches, for example, and it has not meaningfully changed our dependency from the smartphone or the smartphone market dynamics that much.
Huge respect to Zuck and co; I much rather authentic demos where stuff goes pear than some glossy marketing spiel by a non-technical exec.
Also, I didn't know this demo was taking place until afterwards, meta really should do more to publicise their demos, especially given they're actually making cool new stuff, unlike a lot of other big tech companies who are more about rent-seeking, advertising and enshitifying than inventing.
> released on May 1, 2018 to generally positive reviews. By July 2019, the Go was estimated to have sold over two million units. On June 23, 2020, Facebook Technologies announced it would be ending the sales of the Oculus Go later that year
(Sorry about the google search link. Apple and Google go out of their way to hide the url when doing searches on Google from mobile Safari.)
https://www.google.com/search?sca_esv=046dc2c9c0fa6748&udm=2...
This is what no one else can seem to understand. The iPad was created in Apple's labs before the iPhone. But Jobs and other staff made the decision to wait several years to launch the phone until the tech caught up to the ambition. They had a certain ascetic they wanted in addition to the hardware and it required time.
In this case, it looks like opposite. The tech is finally getting there, but the design team has no sense of making a daily wear product that people should reasonably want to wear. If I imagine a large population of people wearing these daily, it's going to look like middle and high school students from the 70s and 80s in yearbook photos.
What's awful is that I'm one of the most fashion ignorant people I know. I wear the same type of shirts and shoes because they're comfortable not stylish. And my glasses are as minimal frame as possible because I don't want a large mass of matter sitting on my face. Even that being said, this product just reminds me of my buddy's army photo of him wearing the Army issued glasses. Not good.
What? It's only 2 clicks away. You can click the copy button after hitting the share button. /s
(admittedly with the recent Android news perhaps non-exploitative mobile computing is about to be dead and buried but shit, I'd lug around a backpack module everywhere running linux if it came to that)
It's quite difficult to do that safely, as it turns out! I would love a virtual retinal display, but I assume there's a good reason that nobody has managed to ship one in the last two decades.
...unless part of the package for the improvements are things like "more likely to catch fire"
As a site that ranked how hot girls were?
Hard to imagine nearly two decades later, but for a brief moment in time, it was cool to be on Facebook.
I’m happy to let them prove out the tech, and if/when a company enters the market with a compelling product that I can trust, I will consider that competing product.
It's a fun toy, but gets boring pretty quickly.
Many earbuds, like Airpods, have transparency mode. The end result is the same…music while hearing background noise. In fact airpods are better because of the ANC mode that tunes out noise except conversation and other “important” sounds. I can also wear airpods indoors without looking like a dork, so that’s also plus. I’m not seeing why this is novel or interesting?
> I've recorded some of the most amazing videos of my baby with them.
This seems like a compelling use case. How is the video quality?
but i understand the concern! sometimes it’s sketchy haha. Like riding a bicycle.
These glasses are just "annotated reality" rather than full AR, with just 1 small display; think Google Glass but 100x more discreet. So discreet input and output on a device with a camera.
Can you imagine trying to talk to someone face to face, but they are giving you a blank stare as random notifications and tiktok videos are being beamed inbetween their eyeballs and you.
Meta seems like one of the few large tech companies where if the whole company vanished, the world would be purely a better place.
They wouldn't do this if the conversation is important to them. Not as much as one would glance on a smartwatch when they get a chirp, which, I believe is perfectly socially acceptable in most business/casual situations.
And if they do it's nothing new - it's a literal equivalent of talking to a person deep into their phone. Exact same audiovisual media consumption - just a different form factor and display technology. Or, in a pre-phone era, a newspaper.
I don't think this technology introduces anything new to this issue.
I have a HUD in my car that shows me directions, speed etc and when I'm looking at that the rest of the view out the windscreen is hardly even there to my visual perception even though I'm looking right at it. This seems to be getting largely overlooked but I feel like over time statistics are going to emerge that HUD type displays are increasing accidents rather than preventing them.
With traditional cameras, feature phones, and smartphones, if someone wanted to be creepy with the camera, they'd have to point the device at someone, which tended to look exactly like they are using the camera.
(IIUC, some countries even required a shutter sound, for anti-creepy reasons, when the pointing of the phone wasn't enough warning.)
Now, the wearer of the glasses spy camera just has to look in the general direction that creepiness should be sprayed.
The creepiness isn't even that of the wearer; it could also be that of the tech company.
Is this going to end up another Google "Glassholes" situation, with the wearers shunned?
https://www.wsj.com/tech/personal-tech/metas-ray-ban-smart-g...
Unfortunately, Meta, and Zuckerberg, have been involved in far too much malfeasance. I just can't ethically justify buying a product from them again. I'm hoping that viable competitors become available, but it's going to be hard to compete with Meta's investment, especially on the HCI front.
I struggled with this question too. Unfortunately our current system doesn’t make it easy for startups to build this stuff at scale without being gobbled up (the FTC under Lina Khan seemed to want to change that but oh well) so Im resigned to using Big Tech products if they’re the only option.
But I realized this is a pretty clever move. Only allowing a fixed, inset screen really hides any issues with display field of view.
The Apple Vision Pro is AR glasses at the Apple Newton evolutionary stage, an early smart PDA (Yes I'm the sucker that bought both at their respective launch, 3 decades apart).
The Meta Ray-Ban Display is AR glasses at the Windows Mobile/Blackberry stage.
Apple will likely swoop in and launch the final refined version of the AR glasses (thin, 8 hour battery, eye gaze control, retina based authentication, tethered to the iPhone, Apple AI, etc), when the tech is available at a decent price point for mainstream launch.
And yes, being the unrepentant Apple FanBoi, will be buying the Apple iGlass at the launch.
I wonder how the etiquette will evolve for people with legitimate needs to use them in polite company.
2: Users get to look like the nerd emoji
3: The rest seems like creepy-spying-on-friends-or-strangers kinds of things. Any constructive suggestions? I'm willing to be enlightened...
jhatemyjob•2h ago
enos_feedler•1h ago
reference: https://www.youtube.com/watch?v=hhZdWvnF3do
bigyabai•1h ago
That's just like, your opinion, man.
enos_feedler•1h ago
bigyabai•23m ago
Too often HN threads devolve into the same tired comparisons about laserdisks and Palm Pilots. The only precedent we have for a product like this failing is Vision Pro, and this is nothing like that. Your comment was jumping to a conclusion that I think many would disagree with.
bix6•1h ago
The glasses seem pointless to me for now. I’m surprised he didn’t add a booty zoom in view. We thought of that idea way back in middle school. Seems like something he’d vibe with.