I wonder if marketing courses also have an ethics component taught in them?
A good example of bad that can happen but damn is that just plain lazy.
More recent examples are surely more relevant and would generated more discussion.
If I said that I coded for 15 minutes a day for a week and wasn’t impressed by the results, what would an engineer say?
Edit: I shared a couple details in my other reply under this post
It’s reassuring to know that social media posts are hard for everyone and that it isn’t supposed to be easy. I keep looking for ways to create content that is genuinely beneficial to teachers and also convinces them to try my app, but it’s hard.
You can look into https://sideshiftjobs.com or https://playkit.xyz for scaling organic posting btw (unaffiliated).
Personally I just message a lot of people directly myself and get lucky with friendly responses because creators like my apps enough that they use it themselves (edtech market makes this easier as the apps are genuinely and wholesomely bettering). Then I convince them to start new accounts focused on my app promo, in addition to less frequent commissioned promo on their main accounts.
For doing it yourself you need to get multiple devices and multiple accounts going, there are tools to help with that too. You can also post the UGC content that you pay others to produce for you, onto your own accounts. It's too difficult to consistently go viral without more frequent rolls of the dice. Focusing on a single branded account made more sense before current social media algos which don't care about your followers and won't even show it to them if the content isn't engaging enough to go viral beyond your following.
The post screenshots in those links are… uh.. hey I look forward to all of the free time everyone will have to do more productive things than “organically” shill for attention on behalf of commercial interests.
People who do UGC work get paid enough to not have to work full-time if they don't want to, giving them more time for other things in life than most jobs. Typical jobs care more about exclusivity over your entire working day than the value of your output (hence why we have more of a "laborer" market than a "labor" market), let alone sharing that value back to you as is typical with UGC contracts. It's disappointing to see that kind of elitism here.
edit:
When you pay for ads/boosted content instead, all contemporary platforms have tried hard to make the paid ads look convincingly like “organic” content for long enough for the content’s hook to land - just look at X, Reddit, TT etc.
At least with “organic” promo, established accounts have a reputation to preserve or foster when they choose what promo work aligns with their audience and their values. As a consumer I can usually evaluate how much to trust a creator too by how scrupulously they choose their promo.
With paid ads I know I am just seeing it because they were the top bidder for my attention and that the only reputation protection from the platform is to avoid particularly criminal or other extreme content.
It’s better that profits are shared than fixed. But that doesn’t change the underlying system and incentives towards dishonesty.
> Build it and they will come is a fallacy. You have to tell people about the damn thing.
Great lesson for engineering types
But really “build it and they will come” in product development is pitched as if “they will come” because they are searching for it. Which is not really true if people don’t know your thing exists.
Here's what I've done:
- At the top of the file I've listed my audience, 3 personas
- My content has to be useful to one of those
- If I see an interesting post/take on social media I hold the link and write an idea for my own spin/take (takes 30 seconds) - log it
- If I have a problem/issue that I resolve that would be useful to my audience - log it
- If I have a key product/design/UX choice that took some time to think through - log it
- If something takes me much longer than I thought because there's more to it (iceberge effect) - log it
I've been doing this for about 6 weeks now and I've got 100 ideas for pieces of content.
One of the best pieces of advice I read is that when you're solo, many times people/community rally around you. You are the product too so you have to share what you're doing, it's interesting to many, not just your customers. They care about the advice you give, the input you have, the way you build things. You are a subject matter expert in this domain, so you should structure your content with this in mind.
"You escape competition through authenticity." - @naval
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https://www.sebastienlagree.com/
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