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73% of AI startups are just prompt engineering

https://pub.towardsai.net/i-reverse-engineered-200-ai-startups-73-are-lying-a8610acab0d3
45•kllrnohj•48m ago

Comments

RobertDeNiro•20m ago
People talk about an AI bubble. I think this is the real bubble.
weakwire•19m ago
So? 73% of Saas startups are DB connectors & queries.
indymike•15m ago
And 73% of paas are deploy scripts for existing software. It's how the industry works.
tylerchilds•14m ago
The difference is, if your company “moat” is a “prompt” on a commodity engine, there is no moat.

Google even said they have no moat, when clearly the moat is people that trust them and not any particular piece of technology.

parineum•12m ago
If tekens aren't profitable then prices per token are likely to go up. If that's all these businesses are, they're all very sensitive to token prices.
weakwire•7m ago
Not with open weight models you can deploy yourself. Different economics but not venerable to price increases.
michaelgiba•17m ago
73% of startups are just writing computer programs
indymike•16m ago
A long time ago a mentor of mine said,

"In tech, often an expert is someone that know one or two things more than everyone else. When things are new, sometimes that's all it takes."

It's no surprise it's just prompt engineering. Every new tech goes that way - mainly because innovation is often adding one or two things more the the existing stack.

aurareturn•16m ago
Prompt engineering isn't as simple as writing prompts in english. It's still engineering data flow, when data is relevant, systems that the AI can access and search, tools that the AI can use, etc.
drowsspa•4m ago
Is it, though? Apparently the current best practice is just to allow the LLM untethered access to everything and try to control access by preventing prompt injection...
ReptileMan•13m ago
The really impressive thing about AI startups is not that they sell wrappers around (whatever), but that they are not complete vaporware.
theshetty•12m ago
Prompt is code.
amelius•12m ago
Prompt is specification, not code.
teucris•6m ago
Not to be too pedantic, but code is a kind of specification. I think making the blanket statement "Prompt is code" is inaccurate but there does exist a methodology of writing prompts as if they are specifications that can reliably converted to computational actions, and I believe we're heading toward that.
dangus•3m ago
Code isn’t specification?

“For each pineapple in my basket, affix a sticker if it’s ripe.”

    for p in pineapples:
      if p.ripe:
        p.append(sticker)
Tell me the difference.
amelius•11m ago
73% of AI startups are building their castle in someone else's kingdom.
asah•7m ago
-1: there's lots of "kingdoms" (openai, anthropic, google, plus open source) - if one king comes for your castle, you can move in minutes.
amelius•5m ago
True, even OpenAI built their castle in nVidia's kingdom. And nVidia built their castle in TSMC's kingdom. And TSMC built their castle in ASML's kingdom.
benoau•7m ago
It's worse than that, someone else's models, someone else's smartphone operating systems, it's every conceivable disadvantage.
Der_Einzige•11m ago
And out of that 73%, 99% of them don't even do the obvious step of trying to actually optimize/engineer their damn prompts!

https://github.com/zou-group/textgrad

and bonus, my rant about this circa 2023 in the context of Stable Diffusion models: https://gist.github.com/Hellisotherpeople/45c619ee22aac6865c...

IncreasePosts•10m ago
Prompt engineering and using an expensive general model in order to prove your market, and then putting in the resources to develop a smaller(cheaper) specialized model seems like a good idea?
Forgeties79•8m ago
Are people down to have a bunch of specialized models? The expectation set by OpenAI and everyone else has set is that you will have one model that can do everything for you.

It’s like how we’ve seen basically all gadgets meld into the smart phone. People don’t have Garmin’s and beepers and clock radios anymore (or dedicated phones!). It’s all on the screen that fits in your pocket. Any would-be gadget is now just an app

lukeschlather•3m ago
Specialized models are cheaper. For a company you're looking for some task that needs to be done millions of times per day, and where general models can do it well enough that people will pay you more than the general model's API cost to do it. Once you've validated that people will pay you for your API wrapper you can train a specialized model to increase your profit and if necessary lower your pricing so people won't pay OpenAI directly.
palata•3m ago
Happy with my Garmin :-)
drivingmenuts•10m ago
When people are desperate to invest, they often don't care what someone actually can do but more about what they claim they can do. Getting investors these days is about how much bullshit you can shovel as opposed to how much real shit you shoveled before.

Thus has it always been. Thus will it always be.

RC_ITR•8m ago
One of the biggest problems frontier models will face going forward is how many tasks require expertise that cannot be achieved through Internet-scale pre-training.

Any reasonably informed person realizes that most AI start-ups looking to solve this are not trying to create their own pre-trained models from scratch (they will almost always lose to the hyperscale models).

A pragmatic person realizes that they're not fine-tuning/RL'ing existing models (that path has many technical dead ends).

So, a reasonably informed and pragmatic VC looks at the landscape, realizes they can't just put all their money into the hyperscale models (LP's don t want that) and they look for start-ups that take existing hyperscale models and expose them to data that wasn't in their pre-Training set, hopefully in a way that's useful to some users somewhere.

To a certain extent, this study is like saying that Internet start-ups in the 90's relied on HTML and weren't building their own custom browsers.

I'm not saying that this current generation of start-ups will be successful as Amazon and Google, but I just don't know what the counterfactual scenario is.

goranmoomin•7m ago
It is beyond annoying that the article is totally generated by AI. I appreciate the author (hopefully) spending effort in trying to figure out the AI systems, but the obviously-LLM non-edited content makes me not trust the article.
Workaccount2•5m ago
I'm surprised by the number of people who are running head first into AI wrapper start-ups.

Either you have a smash-and-grab strategy or you are awful at risk analysis.

analogpixel•1m ago
Where is this guy sitting that he is able to collect all of this data? All why is he able to release it all in a blog post? (my company wouldn't allow me to collect and release customer data like this.)

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73% of AI startups are just prompt engineering

https://pub.towardsai.net/i-reverse-engineered-200-ai-startups-73-are-lying-a8610acab0d3
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