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Accenture dubs 800k staff 'reinventors' amid shift to AI

https://www.theguardian.com/business/2025/dec/01/accenture-rebrands-staff-reinventors-ai-artificial-intelligence
24•n1b0m•2h ago

Comments

ablation•1h ago
This is very, very funny. Pathetic too, of course. But mostly very funny. Has it ever delivered much more than boiler-plate consultancy packaged in buzzwords at the best of times? Now with added slop!
abdulhaq•29m ago
Actually, back in the day Andersens (and EDS) were some of the few companies that could deliver really big systems (for all their faults) e.g. https://accountancyage.com/2000/03/16/andersen-consulting-to... . Each year a number of analysts had nervous breakdowns, I worked with one of them.
elzbardico•23m ago
Accenture is more like a body shop or software factory than a traditional consultancy.

Their business model is based on the fact that most non-tech companies have a deeply seated prejudice against paying software and system engineers high salaries and that most of their software engineering senior leadership is hopelessly out of date in technology, but are well-connected with the rest of the leadership team, and can't be replaced directly by more competent, younger people.

So they spend vastly more money to outsource things to Accenture than they would do paying good salaries to engineers. But then, the idiots at Wall Street are allergic to any dollar spent on salaries, while always thinking dollar wasted on companies like accenture is "investment" and thus "a good thing".

tcmb•41m ago
For me this term makes them sound inefficient or even redundant, as in somebody reinventing the wheel.
didgeoridoo•28m ago
Perhaps that’s the point.
cyanydeez•28m ago
'Guys, know how we figured out the basics of what we do, and we teach the interns and juniors it, and everyone just gravitates towards a workable model? Yes? Well, forget all that, lets learn how to do that much, but ignore everyone else in the hopes we never have to hire juniors or interns again!'
ivape•27m ago
First, your role gets renamed …

Then you get laid off.

It’s kind of sad to see everyone being walked out of the factory, the final shutters on the modest profession of programming. I guess this is kind of exactly what it would look like, that bittersweet moment of ‘it’s actually really happening, and it’s actually really sad’.

Part of me wishes we could freeze time, that if we could just keep it like this, this many jobs, this many people, keep it a nice small village …

But this tidal wave before us doesn’t care. So long folks.

throwaway290•6m ago
Most of people here think "I will be fine, it's only the next guy that gets fired, programmers always will be needed". And we are tempted by new shiny stuff or we think using llms will help us keep the job but really by agreeing to what is happening and not being skeptic and standing against we dig our career graves. Kind of tragedy.
camillomiller•23m ago
I love what they did with the Metaverse too. Such trailblazing work.
AndrewDucker•23m ago
To be fair, with the level of competence of most Accenture staff, they're basically on par with most AI anyway.
citizenkeen•21m ago
I can always trust a large consultancy to reinvent the wheel.

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