Isn't this his personal blog? The domain name is "stephenwolfram.com", this is his personal website. Of course there will be "I"'s and "me"'s — this website is about him and what he does.

As for falsifiability:

> You have some particular kind of rule. And it looks as if it’s only going to behave in some particular way. But no, eventually you find a case where it does something completely different, and unexpected.

So I guess to falsify a theory about some rule you just have to run the rule long enough to see something the theory doesn't predict.

That's his style. It's not just his blog style, it's the same in his book.

https://nedbatchelder.com/blog/200207/stephen_wolframs_unfor...

It's just Wolfram explaining how he likes stuying things that can be describe by simple rules and how complexity can emerge in spite of (or because of?) the seeming simplicity of those rules. He came up with a word for it, and while I think "ruliology" sounds a bit silly, it does say what's on the tin.

The Wolfram Engine (essentially the Wolfram Language interpreter/execution environment) is free: https://www.wolfram.com/engine/. You can download it and run Wolfram code.

Wolfram Mathematica (the Jupyter Notebook-like development environment) is paid, but there are free and open source alternatives like https://github.com/WLJSTeam/wolfram-js-frontend.

> WLJS Notebook ... [is] A lightweight, cross-platform alternative to Mathematica, built using open-source tools and the free Wolfram Engine.

You can play around with this:

https://www.wolframalpha.com/