It's also something that is deeply personal for Narendra Modi and Amit Shah [1] as they started their political careers climbing up cooperative ladders [1] - they were able to turn Gujarat from being a Congress only state to a BJP only state by co-opting cooperatives in the dairy industry [2].

Furthemrore, if Prada or Chanel buys Indian heritage artisan goods and gives it the luxury veneer, it helps MSMEs and khadi cooperatives demand better terms when wholesaling light manufactured products.

[0] - https://www.investindia.gov.in/one-district-one-product

[1] - https://theprint.in/opinion/politically-correct/rahul-gandhi...

[2] - https://scroll.in/article/858585/amul-is-now-a-congress-mukt...

GI Tagging for ODOP products is taken extremely seriously as the products associated with ODOP tend to be associated with locally powerful khadi cooperatives and because this is a personal project of Modi and Shah as they started their political careers in Khadi Cooperatives and Amit Shah is the Cooperation (as in Cooperatives and Khadi) Minister, so complaints tend to be taken seriously. Additionally, textile cooperatives are extremely important in TN as well, and the TN government closely enforces it's GIs as well as building their own e-commerce platform for selling cooperative goods [2].

[0] - https://www.investindia.gov.in/one-district-one-product

[1] - https://kancheepuram.nic.in/about-district/gi-tag-product-ka...

[2] - https://www.cooptex.com/