Long distance plans were a regulatory invention that allowed customers to opt out of the local phone company's long distance service. Today those companies don't make monopoly profits (because everyone uses mobile phones and VoIP) so they price their bundled services reasonably. This pretty much kills the market for stand alone long distance plans, although they do seem to exist still. No market, no advertising.

But if a person can even get a traditional POTS landline (a pair of wires extending from the handset to the telco CO) at all in 2026, then: I'd imagine that choice still exists. There's probably still information about it on the back of the phone bill that shows up once every month.

But that whole business is practically dead, hence the lack of popular advertising.

It amazes me sometimes. One year, it was kit-and-parcel to move to a new place and order a real phone line (maybe with the same number -- or maybe not!), and it was important to make sensible choices for a long distance carrier. Then, MCI started offering flat-rate long distance for $50 per month. Soon after, it was common to switch to ISP-bundled VOIP to save some money, or perhaps a discount provider like MagicJack.

Then cell phone plans got cheap (Verizon was offering them for $7/mo at one point -- cheap enough for everyone in the family to have their own, and save money doing it!), and then got they got very expensive with the introduction of the pocket supercomputer, and now that pocket supercomputers are ubiquitous the plans can be cheap again.

Throughout all of these perfectly-rational and very sleepy transitions, the old telco cable plant still persists. It's in shambles, but it's present. One can see the infrastructure hanging up there on poles and connecting to houses, or down there with pedestals poking out of the ground roadside, but (at least in my city) ~nobody uses it for anything in the consumer space.

I suppose tech companies like Google are the modern equivalent, but they don't seem to do quite as much cool stuff.