After successfully teaching China how to build EVs and embracing fascism, I thought they moved on to AI/robotaxi/robots/(insert your preferred fantasy here)?
Tesla came from nowhere, developed essentially one world-dominating product (lumping the 3 and Y together), then the CEO basically ruined everything.
Imagine Tesla with a "normal" CEO and marketing department. They would have a bunch of different trims and options for the 3/Y, a redesigned X, a functional truck, and a market cap of 400 billion!
Of course, with a P/E ratio of over 381
That's SpaceX!
When Tesla started with the "no marketing department" nonsense, the press should have just stopped quoting them or covering them. Especially given that half the things Musk says are blatant lies.
It's not limited to this one company, they'll do it with any company that's newsworthy or has a CEO who will generate clicks for their article.
It seems strange to attribute only the fall -- and not the rise -- to the CEO
And hence Musk will be the CEO.
If Musk were aware that Tesla was going to lose this much ground due to factors beyond his own mismanagement, including the threat of Chinese imports and a widespread shift away from EVs due to a right-populist sentiment swing that was already under way, then maybe his goose-stepping and Trump-humping act was an attempt to sync up with a trend that he saw as inevitable.
That's about the most charitable spin I can put on it. Either way, Tesla now has to pitch electric cars to right-wing climate-change deniers, which is not a great strategy to adopt voluntarily or otherwise.
Isn’t it simpler to assume that he honestly holds the views he says he holds?
It doesn't mean I believe he's a hapless victim of larger trends. Just that I consider it possible.
When I was growing up, that was absolutely science fucking fiction. You’re telling me I get in this car and touch a piece of glass and then it drives itself? Incredible. Maybe the future really could get here fast.
I think that’s a little more charitable. I have a Tesla, won’t buy another one because Elon sucks, wouldn’t touch the stock, I think he’s generally turned in to a con artist, &c.
> Either way, Tesla now has to pitch electric cars to right-wing climate-change deniers, which is not a great strategy to adopt voluntarily or otherwise.
What’s funny to me is that I legitimately think that the day-to-day experience owning an EV is significantly better than the day-to-day experience owning a gas car. They could have slowly ignited or not emphasized the environment and just focused on it as future tech and it may well work. Over the years owning one I’ve had many a curious person drive by the Supercharger in their car, often times a truck too, and ask about the ownership experience.
EVs by association got this hippie-dippie connotation but that’s because the Prius looks like it does, but the Model 3 is quite nice and I think the perception could be overcome by just making damn cool cars.
Tesla is an ugly car. And they didn't had a new model since at least 10 years.
I've heard there are rumours there are least three or four countries outside the US. In several of them, EVs are selling like like hotcakes, or at least not with the current American militant hostility to the very concept.
I suspect they spent too long riding the horse they got here on though. Making an EV appealing to American premium buyers was a marketing coup. Selling it as a software-style "we'll continue iterating with OTA updates" was an interesting alternative to the model-year redesign when you're targeting an early-adopter audience used to regular software refreshes.
But now these things are a liability. Your product matrix is full of America-centric designs with iffy product-market fits in other markets (will a Model S or Cybertruck literally fit in some side streets of Europe or Asia?) You've failed to make a recognizable, exciting redesign of an existing model, so what you do have looks dated. You never really developed a reputation for quality or reliability. These are product problems that have nothing to do with politics. You could have addressed them and been a viable player elsewhere, even as the US continues to eat itself alive. (Of course, that might have involved not intentionally rubbing your brand all over a highly polarizing and toxic political scenario)
I was excited about Tesla back when they were a novelty. I can recall going to the mall with the Microsoft Store (remember those? They sold "bloatfree" PCs because it used to be the OEM who loaded them full of crapware instead of MS itself) to buy a Windows 8 tablet, and then looking across the aisle to see a Model S on display at the Tesla "not really a dealership" stall.
I bought like $2000 in shares back then, figuring one day, jokingly, they'd be worth enough to exchange for a new Tesla. It looks like I could probably get one now. But these days, I just want a BYD; they seem to be actually building a coherent product line and long-term vision.
Tesla seems basically priced based on hype, rather than anything relating to its actual business.
And possibly also the overt government corruption is priced in.
Seems like I'm not the only one with 2779 BYD EVs sold in the country in January compared to just 501 Teslas.[1]
[1] https://business.carsales.com.au/news-room/news/vfacts-janua...
"Because we're really moving into a future that is based on autonomy and so if you're interested in buying a Model S and X, now would be the time to order it, because we expect to wind down S and X production in next quarter and basically stop production of Model S and X next quarter. We'll obviously continue to support the Model S and X programs for as long as people have the vehicles, but we're gonna take the Model S and X production space in our Fremont factory and convert that into an Optimus factory, which will... with the long-term goal of having 1 million units a year of Optimus robots in the current S/X space in Fremont."
It is also a neat way to reset Elon's Very Reliable Prediction Clock.
I look forward to hearing about how fully functional Optimus robots will be ready to ship "later this year" for the next 10 years.
https://old.reddit.com/r/robotics/comments/1ph3scw/tesla_opt...
https://www.youtube.com/watch?v=R40IDdAkRZM
I struggle to imagine what the US version of this intimidating propaganda movie would look like. My mind renders only pictures of square dancing.
The only bit visually we see China a little behind is AI but I suspect they have much better closed/unreleased models, and the fab/chip space, but they'll close that gap in a short few years I'd expect.
https://www.reddit.com/r/robotics/comments/1ph3scw/tesla_opt...
I suspect this is a pivot to nowhere.
I think S, X and Cybertruck are just 3% of 2025 deliveries?
Are there that many unemployed actors available?
I don't know how well that's going to work out for them. I saw these robots (https://www.youtube.com/watch?v=NVX6vq0RSnY) on the Chinese New Year Gala, and they look way more dexterous than any Optimus video I've ever seen.
See how poorly the sword one moves compared to the others.
Optimus hand dexterity is interesting; and the handling capacity is targeting useful weights (10s of kilos).
Boston dynamics is the most interesting; targeting "fit human" manipulation, 50kg. Their adaptable movement and walking are the best ive seen demoed as well.
Not having turn stalks and the drive selector, making me either pay for internet access or use bluetooth if I want to play spotify or youtube music (which I get for 'free' in cars with CarPlay or Android Auto), making the cybertruck way too big for a garage, discontinuing the model S and X...like are they even trying?
They used to have a third row option for the model Y, good for small kids or something, but then they got rid of that.
They were going to do the roadster, but didn't bother. They only have 6 paint colors, not even options for PTS. It's like they don't want to be a successful car company.
The only question is what will be the next hype cycle when that succeeds about as well as the Cyber Truck.
The Chinese are making humanoid robots too, and my bet is they'll be better and cheaper than Tesla's.
Tesla is a very strong leader for faults, breakage, and costly maintenance/repairs in the 3-5 year old segment.
See any European comprehensive car inspection statistics report.
You are being scammed.
https://www.theautopian.com/elon-musk-doesnt-see-cars-as-a-p...
Well one way to do that is destroy so much of Tesla that the Optimus division is 80% of the (much smaller) value that remains.
pseingatl•15h ago
rsynnott•13h ago
digizeph•8h ago
lawn•8h ago
toomuchtodo•8h ago
BYD uses aggressive discounts in bid to make Germany its leading European market - https://www.autonews.com/byd/ane-byd-discounts-germany-sales... - February 17th, 2026
China's BYD Overtakes Ford in Global Sales for the First Time - https://finance.yahoo.com/news/chinas-byd-overtakes-ford-glo... - February 12th, 2026
BYD's European registrations surge 270% in 2025 while Tesla slips 27% - https://cnevpost.com/2026/01/27/byd-european-registrations-s... - Jan 27th, 2026
BYD Sold Nearly Three Times As Many Cars As Tesla In Europe - https://www.carscoops.com/2025/11/byd-sold-nearly-3-times-as... - November 26th, 2025
The size of BYD's factory - https://news.ycombinator.com/item?id=42228138 - November 2024 (615 comments)
rsynnott•6h ago
VW AG sold 750k BEVs in Europe last year: https://www.volkswagen-group.com/en/press-releases/volkswage... (see the PDF).
Not saying that BYD is completely irrelevant, but the media overplays them. Presumably because BYD vs Tesla is an interesting narrative, even if the actual figures have both of those as small players in BEVs (at least for cars; BYD _is_ quite big in electric buses), with the real race being between VW AG and Stellantis. VW AG vs Stellantis is a painfully boring narrative.
toomuchtodo•6h ago
rsynnott•5h ago
kjellsbells•2h ago
That said, if relations between the EU and the US get much chillier, the EU may decide to make some sacrifices in order to have China in their camp. E.g. VW are arm-twisted into selling Škoda to BYD, with job preservation guarantees, and then BYD is badged Škoda and six months later all the old Škoda models are gone and its EVs all the way.
bigbadfeline•48m ago
rsynnott•6h ago
epolanski•5h ago
I mean, they aren't common as Teslas, but there are more and more.
pbronez•4h ago
KennyBlanken•1h ago