I'm not sure I'm interested in anything they're selling, but after what felt like 15 years of "young California hipster", I think this style catches my attention at least somewhat.
I guess the target audience they're going for is people who already have iPhones/iPads but would have bought a chromebook for school instead. This seems to be a reversal from their previous "what's a computer"-style ads that tried to sell iPads as the replacement for personal computing.
On one hand, wasn't that the premise of the "iPod people" ads?
On the other thand... you're right to say that this is _very_ indirect. In an internet saturated with advertising, I guess there's nothing like just making entiretainment.
I was looking forward to upgrade my M1 Pro to M5 Max (128GB) until Awni (MLX head) quit. The new team isn't that responsive on X, and bugs keep getting piled up like they don't care if MLX is actually used in practice. After 3 years they still don't have a decent MLX server. Wanna try Qwen3.5? You can't use mlx_server because Qwen is a VLM. For that you must use MLX-VLM but that is not official and has tons of bugs. Apple refuses to open-source ANE source code even to their own MLX team.
You can. They’re not the same, but you can absolutely “just switch the LLM, bro,” and most consumers would never notice a difference.
As for the rest: this is about the future, not the present. All of your comments about the present are thus not particularly relevant, imho.
The perceived cuteness was partially what I was complaining about. It's just a bad approximation of the finder icon on a generic "chibi" body.
[1]: https://512pixels.net/2025/06/wwdc25-macos-tahoe-breaks-deca...
It would be great merch. I know that’s not really an Apple thing but make an exception.
Tim Cook loves grubbing money.
Say hello to your new companion!
https://images.squarespace-cdn.com/content/v1/5e949a92e17d55...
https://techcrunch.com/2016/02/25/more-to-love-with-every-di...
As an aside, your link leads to an image/webp served with a .jpeg extension. WTF?
https://explorepartsunknown.com/bhutan/photo-essay-bhutans-p...
I.e., only one of the two faces has a mouth.
Google's Android robot has a much better design, IMHO. And I remember the Amazon box version of https://en.wikipedia.org/wiki/Danbo_(character) and Arielle Nadel's photo stories "365 Days of Danbo" with it. Can't imagine that with the Apple Dough boy..
The shape of the bugdroid changed a couple of years ago - arms became asymmetric - narrow near the shoulder, widening at the hand, among other changes.
I had to see for myself and... yeah. 12 videos so far and only 1-2 make any sense at all.
krackers•2d ago
https://www.macrumors.com/guide/siri-chatbot/
> Apple is planning to make visual design changes. It's not quite clear what that will entail, but for the upcoming table-top robot that's in the works, Apple has tested an animated version of Siri that looks similar to the Mac's Finder logo.
SpyCoder77•2d ago
LoganDark•1d ago