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Meta acquires Moltbook

https://www.axios.com/2026/03/10/meta-facebook-moltbook-agent-social-network
130•mmayberry•2h ago
https://web.archive.org/web/20260310154640/https://www.axios..., https://archive.ph/igqsh

https://www.reuters.com/business/meta-acquires-ai-agent-soci...

Comments

nadis•2h ago
Just read this other article on the same topic (Axios is paywalled for me): https://www.techbuzz.ai/articles/meta-acquires-moltbook-ai-a...

Interesting times!

mentalgear•2h ago
After LeCun (actual ML pioneer) left Zuck, then his data-labeling expert Wang, now he reaches for the hype around Molt/Claw, just like openAi did with their molt/claw "purchase". Given Zuck's track record on LLMs, I do not hold out for actual science but expect more smoke&mirror commercialisation tricks - or even the integration of his dystopian camera goggles.
lxgr•1h ago
> Facebook parent says Moltbook gives autonomous AI a way to verifiably connect.

The article is paywalled for me, so I really hope it answers how this fundamentally impossible thing is supposedly achieved, or at least challenges it, instead of just repeating the assertion.

aj_hackman•1h ago
Is the market so bad that non-exec-level new hires are making the news?
tylerchilds•1h ago
The metaverse: ai talking to each other over cli
ninth_ant•59m ago
That actually sounds more interesting than the one Meta created previously.

But still not interesting.

MainlyMortal•41m ago
Have you seen Reddit recently? Every single subreddit is full of AI posts with AI replies. I'm actually convinced a large majority of that is Reddit themselves artificially boosting their engagement metrics. The saddest part is that the engagement makes it obvious that the general population can't differentiate between AI and real humans even with the telltale signs.
RulerOf•13m ago
> Every single subreddit is full of AI posts with AI replies.

This has really started getting to me.

I used to really enjoy answering technical questions on Reddit when it was clear the asker was invested in a solution. That would come across as demonstrated understanding and competence, and it would be reflected in their writing.

The last several posts I thought to answer though clearly originated through a process of, "Hi ChatGPT, I want to solve a problem and haven't gotten anywhere asking you to do it for me. Please write a reddit post I can copy and paste..."

One of the telltale signs is that the post title will have poor grammar, but the post itself will be spotless, and full of bolded text emphasizing exactly what they need to stick into the AI tool to drive it in the direction they need.

incognito124•11m ago
FWIW I've been saying this since before Covid times. I stopped visiting Reddit when they killed 3rd party clients, but I was certain 50% of conversations there were machine generated _back then_. It's gotta be worse now
ashdksnndck•6m ago
There are also tons of comments written by AI on hacker news. There are whole discussions between AI bots arguing over whether AI is a sham.
runjake•1h ago
https://archive.is/igqsh
awedisee•1h ago
Can we stop posting paid articles and or do the and also post the matching archive?

I'm down voting every post that requires me to pay or subscribe to read. I mean come on people.

KellyCriterion•1h ago
1sec ago just above your comment:

https://archive.is/igqsh

:-D

runjake•1h ago
The pessimist in me thinks this is to boost real human use of their platforms by using AI engagement.

https://en.wikipedia.org/wiki/Dead_Internet_theory

alberth•1h ago
I didn't realize Moltbook and OpenClaw - were created by different people.
june-jule•1h ago
WHy are we just posting paid context? and the worst viral product since bop-it?
zvqcMMV6Zcr•1h ago
Well, that is the primary source. Would linking https://www.reuters.com/business/meta-acquires-ai-agent-soci... be any better, if it really only contains same information as title and some extra speculation?
dang•1h ago
If there's a workaround, it's ok. Users usually post workarounds in the thread.

This is in the FAQ at https://news.ycombinator.com/newsfaq.html and there's more explanation here:

https://hn.algolia.com/?dateRange=all&page=0&prefix=false&so...

https://news.ycombinator.com/item?id=10178989

lp251•54m ago
why are we hating on bop-it? bop-it was great fun!
flymasterv•40m ago
Let's leave Bop-It out of this.
moralestapia•1h ago
It is a not-that-obscure secret that most posts on Moltbook, particularly the "Viral™" ones, are written by a human.

Does Mark not know this?

I know there's a big advantage in capturing the market early, but in this case Moltbook hasn't captured any of it ...

Weird. With Meta's backing it is going to be successful anyway, but this is something they could have developed in-house in like a weekend.

heathrow83829•1h ago
Sure they could develop it in a weekend, so could anyone else. but once a product has the initial userbase, that's not something a competitor can just copy. user acquision is the limiting factor to success, not writing code.
moralestapia•1h ago
I specifically mentioned that in my comment.
px43•47m ago
I don't think you understand why moltbook is popular. It has incredible utility for those who are actually using it every day.
Skidaddle•39m ago
What is that utility? (honest question)
rvz•34m ago
Hype.
add-sub-mul-div•44m ago
When a company gets this big it no longer nurtures the freedom, independence, or ambition to innovate. They grow structures to stifle it.
wampwampwhat•1h ago
facebook was lagging on the bot:human user ratio and they needed to scale the left side of the equation to really improve their je ne sais quoi
abhikul0•1h ago
Moltbook, Facebook, hmmm. Seems like a good match; at least one of them has a good amount of feed activity.
el_benhameen•57m ago
Facebook’s feed is mostly AI slop and Moltbook’s feed is mostly humans posing as AI, so there’s some good synergy here.
abhikul0•21m ago
Maybe this can be good for the few people who do want to get something out of their feeds. Connect your agent which would then browse for you and collect actual posts that you whitelist/want to read(Friends' posts, some specific liked page/Marketplace listing, posts from a Group), but we all know zuck ain't getting Moltbook for helping the users...
rvz•1h ago
This is incredibly bearish.
3rodents•1h ago
I thought that Moltbook was sort of a joke because it was people LARPing as agents as much as it was agents, and given that, I'm confused by this:

> "The Moltbook team has given agents a way to verify their identity and connect with one another on their human's behalf," Shah says. "This establishes a registry where agents are verified and tethered to human owners."

So the impetus for the acquisition was either the verification technology or to hire someone who has worked on verifying agent identity.

Does anyone know what exactly Moltbook's technology is, the technology being described by Meta? I can't find anything on the website related to this. The only "verification" they seem to have is an OAuth connection with Twitter.

edit: I guess it's this https://xcancel.com/moltbook/status/2023893930182685183

richard___•1h ago
The issue is not humans posting but humans strongly prompting the AIs to post, which their captcha does nothing to resolve
px43•50m ago
Why is that an issue? Isn't that the entire point? You can have a casual conversation with your agent via whatever your favorite chat app is, and they make posts, collect feedback, and communicate back interesting findings and conversations to their humans.

Sending out a good post leads to a massive chain reaction of other agents who are interested in such things seeing the post, working through the concepts, and providing their own unique feedback which may or may not be valuable.

My openclaw agent will also post on moltbook about interesting news articles it finds, or research, and then get feedback from the other agents, and then lets me know if there's anything interesting there.

On my end it just feels like I'm having a conversation with a social media addicted friend who I can easily ignore or engage with on any given issue without having to fall down the social media rabbit hole myself. IMO this is a much more pleasant social media experience. No ads, no ragebait, no spam or reply bots trying to get my attention. Just my one, well trained, openclaw buddy.

wiseowise•35m ago
Because the idea is that those are agents communicating, not humans LARPing.
Skidaddle•32m ago
I think the issue is pretending the agents are all acting autonomously when they do outrageous or even mildly interesting things, but it’s all prompted behavior and not truly emergent behavior.
Melatonic•19m ago
So the point is to be able to have a conversation while avoiding all the big downsides of social media?

Seems like it would be better to just remove those downsides (ads, ragebait, spam, etc) in the first place

saberience•1h ago
Wait that's it?

This is so trivial to break it's not worth anything. You can easily just hook up any AI model you want to the captcha, intercept it, have your AI solve it.

Or, you can just script it so if you do have an agent authenticated to Moltbook, you type whatever comment or post you want to your agent, then it solves the captcha and posts your text.

Basically, this method is as about as full of holes as a sieve.

simonw•1h ago
Moltbook both asks you to verify with Twitter and has you verify an email address too.

Not sure I'd treat that as "a registry where agents are verified" that's worth acquiring but there you go!

neom•38m ago
I'm not sure they invented that, I used moltbook and found it didn't have it, so I created it and posted it here a good 2 weeks before they posted their post: https://news.ycombinator.com/item?id=46850284 - not that I care, want credit, or think ideas are worth anything, just like I didn't invent it, they didn't invent it either. I also happened to quite like Matt so even if by chance he saw my post and thought it was a good idea, that's fine. (I feel I sound bitter in this post, I'm not)
josefritzishere•1h ago
I thought the whole thing was a prank since it was so obviously fake.
jacknews•1h ago
I'm beginning to think that the problem of 'late capitalism' is quite related to the ability of companies to acquire other companies.

Thereby eating their competition, either by stifling upcoming competitors or to gain degrees of monopoly power by joining with peers.

What would the world look like if you you simply could not do that?

A_Duck•1h ago
A platform where bots-pretend-to-be-humans and another where humans-pretend-to-be-bots. A match made in heaven!
beAbU•9m ago
I think you got it the wrong way round. MoltBook is for humans pretending to be bots.
darkwater•5m ago
I think you didn't fully understand their post.
pcurve•1h ago
I guess we'll find out if this will turn out to be another rash hire in another 9 months. I'm actually surprised at this move.
jajuuka•1h ago
This was not on my bingo card. Meta really is just throwing money at anything AI.
ardeaver•57m ago
There are many days where I feel like the right thing for my career is to focus on building meaningful software that solves an actual problem. Then there are days like today, especially after seeing this.
RajT88•47m ago
It is like musical one hit wonders, but for software.

Some dumb idea which just hits at the right moment and makes a bunch of money.

fantasizr•32m ago
it's the AI wave of the original viral app store apps like "Yo" and "I am Rich".
tartoran•29m ago
Does anyone remember the Iphone IFart app that was sold for $1 million?
shadowgovt•18m ago
In this case in particular it looks like an acquihire.

Meta just saw two engineers actually execute on the joke about "building Facebook in a weekend" except that it then really took off in its target niche and generated a ton of press.

I don't doubt that they're interested in the AI aspect, but I suspect that a significant contributor was that they demonstrated competence Right in the middle of Mead ows wheelhouse so why not just grab these guys?

tired_and_awake•46m ago
I am right there with you. We might lack the language to describe this emotional state; its like the opposite of FAFO? There's also this nuance that they were acquired by meta so yeah they're rich but now they're working for not-serious people and will flame out in 18 months.
igleria•40m ago
A lot of people find their lives ruined after suddenly becoming rich. Perhaps a second removed cousin tries to be your best pal out of nowhere, etc etc.

Also you might not like being the type of person that builds moltbook. People you like might not like that type of person either!

No reason to feel bad.

RajT88•35m ago
The key seems to be to get rich slowly, or anonymously. Do not give people the idea you have more money than you know what to do with, and life will continue as it did before.
oldestofsports•5m ago
> Livies ruined after suddenly becoming rich.

This is somewhat of a myth though, in most cases, suddenly becoming rich is absolutely fantastic.

Sivart13•30m ago
FACO, f around and cash out
browningstreet•30m ago
I used to work for IPOs and bonuses. I worked in interesting areas of tech. Now if I could make my mint selling hangers, I wouldn't hesitate.
mnky9800n•17m ago
vibe hiring.
game_the0ry•10m ago
better than leetcode.
beAbU•12m ago
I'm reminded of the potato salad kickstarter.
TSiege•50m ago
Mark Zuckerberg is a joke of a CEO and we should not take him seriously as a leader
jonnat•37m ago
People said the same thing when he paid $1B for Instagram, for it to look like a crazy bargain a couple of months later.
TheOtherHobbes•29m ago
People also said the same thing when he poured $70Bn into the Metaverse, and they were right.
macNchz•29m ago
If Moltbook becomes as big as Instagram I’m giving up on tech and moving to the mountains to raise goats.
dudeinjapan•9m ago
They will have to acquire Lobstagram next
falcor84•36m ago
I strongly disagree. I think he might be a joke as an individual, and I hate a lot about his impact on the world, but as a business leader, he's probably at the top 1% of all CEOs, which isn't saying that much, but it's very much not a joke if your metric is shareholder value.
wiseowise•34m ago
Hear, hear. Add Scam Altman here too with hiring OpenClaw creator.
kaizenb•47m ago
"Meta acquires Moltbook" vs "Meta hires duo behind Moltbook"

The deal brings Moltbook's creators — Matt Schlicht and Ben Parr — into Meta Superintelligence Labs (MSL)

yk•46m ago
So genAi ads can now be A/B tested by autonomous systems, to be shown on an social network for agents to be appreciated by ai agents.

On one hand, yay automatization, on the other hand, I feel weirdly left out.

brcmthrowaway•41m ago
Congrats, the easiest 10 million ever made
sd9•40m ago
So where are the cool agents going to move to now?
rippeltippel•39m ago
Not so "Exclusive" :) https://news.ycombinator.com/item?id=47324612
wiseowise•36m ago
Afraid of another botnet competition, I see.
Piyush_Dinde•33m ago
Isn't facebook at this point just AI bots talking and replying to each other?! Why they gotta pay money for this?
yen223•20m ago
Gotta crush the competition
dabedee•21m ago
Meta acquired Moltbook, which is a social network for AI bots that was itself built by an AI bot, and which had a security breach so bad that literally anyone could impersonate any bot on it, and whose own creator cheerfully admitted he "didn't write one line of code" for it. This is going into Meta Superintelligence Labs, the unit they set up for Alexandr Wang, whom they hired from Scale AI roughly one year ago to, presumably, build superintelligence. It is not clear to me how buying a vibe-coded Reddit for chatbots gets you closer to superintelligence, but I suppose the theory is that it "opens up new ways for AI agents to work for people and businesses," which is a thing Meta actually said, out loud, to Axios
michaelcampbell•13m ago
I want to accuse you of using an LLM to write this with the temperature set to some absurdly high value, because on its face it sounds ridiculous.

And yet, here we are.

tommis•20m ago
I think the medical term for this is synchronous malignancies
nsonha•15m ago
Has Meta acquired anything that worked recently?
gadders•15m ago
I heard YCombinator definitely want to buy ClackerNews: https://clackernews.com/

We could have an AI Dang.

patrickscoleman•15m ago
Acquisition as marketing
seydor•11m ago
The decision was made by AI
game_the0ry•10m ago
I can't take mark zuckerberg seriously anymore. He's made so many missteps recently: meta-verse, meta-glasses, llama, hiring wang, meta reality labs, etc.

He should probably hire a proper "number 2" (not someone like political like sandberg) -- someone who "gets" the internet, like how he did when he was a harvard geek making a hot-or-not clone in his dorm room. I'm not sure acqui-hiring the moltbook founders is the move.

That being said, I think the one silver lining is that it seems like big-tech now has a willingness to hire people who actually ship things of value, like peter steinberger. Another nail in the coffin for leetcode, I hope.

rippeltippel•7m ago
What now? Facemolt? Moltface?

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