The problem for Font Awesome is 2 fold:
1. Kickstarter spam is a huge problem, seriously, it is so prevalent I expect gmail may even have specific rules around it. There is an entire cottage industry of kickstarter “promoters” that send out so much spam.
2. Font Awesome… is not a kickstarter? They’re using their email list to advertise a new project, Build Awesome. Same team, similar ethos, sure, but it is entirely new — they are sending email about a project to people who didn’t subscribe to email about that project.
Who knows why specifically their email performance is so bad, but this blog post doesn’t come close to providing plausible explanations.
Some days it'll mark legitimate transaction emails from major companies as spam even if you've been receiving emails from them for years.
And then right afterwards it'll allow an obvious scam email with a PDF attachment from some random Gmail account that you've never contacted to go straight to your inbox.
Seems like a badly run company.
(Insert that caricature of the MSFT org chart with guns pointing in all directions.)
I get they're going for the whole "look at big evil Google undermining this underdog" support ticket route, but I think it will backfire in this case.
I notice that when I go to https://fontawesome.com/ and click "Start for Free", I'm asked for my email address. This isn't necessary for me to use the icons. I just need a page that tells me to add the necessary tags for cdnjs [0].
I think your problem is dissonance between what you think your users want and what they actually want. If I had to sign up for a mailing list in order to use every frontend development library I've ever used, and their emails actually made it past my spam filter, I'd never see anything else.
I think Google's doing the right thing here. You need to separate your newsletter and product updates from people who just want to set up the icons and move on with their lives.
But the thing that might actually be killing their reputation is that their mails seemingly come from different emails all looking like bounces+18741050-ecba-jopudmulwqqsumjwub=nespj.com@email.fontawesome.com. But even worse than that, the "confirm your email" email and the following "finish account setup" email came from two different sub-domains. Maybe this is just a new attempt to get around Google's spam filter, but it seems like the worst thing you could possibly do when sending emails.
Standard advice is to use one subdomain for "transaction" email (verification, invoices) and another for marketing
So, I mark any unwanted email as spam in Gmail immediately, and even leave bad reviews.
Having my email address is not the same as having my consent. Stop trying to roofie us with malicious EULAs.
One spammer said they could use the same servers for both but when you unsubscribe you have immediately signaled that you are now losing him money. So he uses the slowest cheapest part of the stack for removal. He will never fix it and doesn't care if you get some more spam after you unsubscribe since he has done the bare minimum.
If I get a single email after I've unsubscribed I go back in my inbox and mark every single email I ever received as spam.
Do you know how exceedingly hard it is to grow a business and how shameless you have to be in the face of adversity to make it work?
It sucks. You have to do this stuff to get a customer relationship. The thing Apple and Google get for free and try so hard to snip you out of.
Maybe it wouldn't be so bad if we regulated market monopolies and caused them to break up. More money to go around.
Font Awesome is a good business, but you know the gettings are tough when they have to do this.
A lot of y'all complain about this, then act surprised when businesses have to lay off or go under. We can't all be advertising behemoths like Google.
Google, which by the way, used monopoly power to take 92% of "URL bars" and turn them into proxy bidding wars for brands and trademarks they do not own. Totally illegal horse shit that passes costs onto consumers and makes it easier for big business to squash small brands (I've had big business spend ads on my tiny little trademark).
You're all angry at the wrong people.
However, that doesn’t change the fact that I don’t want to be spammed and will even use the nuclear option and delete my account completely if spamming continues.
Your customers are not your minions, some would accept such communication and some would refuse. Tricking users into receiving emails will not work in the long term if your products suck.
Honda doesn’t let you find where your car is (which is a paid service) unless you share your precise location with them.
> But here’s the part that really gets us. At our CORE, our instinct is to only email folks when we actually have something fun to share. A big release, something we’re excited about, news worth your time.
I would prefer not to give my email address to a company that thinks that this should give them a good email reputation. If you email me because you are excited and I’m not, I probably think of it as spam.
#2: Is your company sending spam emails? I don't know how Gmail's system works, but I will mark any unsolicited email from businesses as spam. Perhaps Google uses that as a heuristic?
It also goes the other way, if enough people click "not spam" and interact with your mails, your reputation gets better. I'm currently trying to do that with my personal email/domain - will probably take some time though. For now, my friends say my mails land in spam even though I get a 10/10 score on mail-tester.com and similar sites.
Your "fun" email belongs to my spam box.
I use font awesome for a few quick icons. I have no interested in using a new site engine.
If you are getting new icons - great. not that interesting, but this is not spam.
If you are doing a incompatible update - i hate this. but i need to know this. thanks for telling me.
Doing a new kickstarter project? - no. hell no. this is not what i signed up for.
it hasn't been posted before, and i thought it was interesting.
based on the comments i hope the authors read them, because it looks like they are getting some good feedback here.
Misconfigured website.
They also use that silly dark pattern where they alternate sending out marketing emails from {David,Harry,Sam,Janet,every other person at the company}@fontawesome.com.
Catchy subject seemingly target to me. Same for content.
But you are right, it's more likely enough users marked them as spam that Google algorithm decided the source is the spam.
I have a generic name gmail account and people with my name frequently accidentally use my email address when signing up for stuff.
When I get unsolicited mail which doesn't include a simple unsubscribe link then I just report as spam instead.
Also, a lot of companies nowadays keep adding weird email topics that you need to constantly unsubscribe from.
If I signed up and turned off all subscriptions, then anything they send is marked as spam immediately. The lack of cost in sending email makes it easy for them to keep abusing all the time.
I've noticed a recent trend where unsubscribing actually does nothing
We had a similar problem in the university. At the beginning of the semester, the students have to register for a Moodle server with additional material. So when they create an account, we have to send a few thousands of confirmation emails in a short period out of the blue, that makes Gmail/Yahoo/Outlook/Whatever unhappy.
The solution was to ask the students to send an email to the server half an hour before registering. It's not ideal, but it adds us to a secret list of known contacts of the student, so (most) emails are delivered.
What are you confirming, and why do you have to send it as E-mail? If it's sign-ups, just "confirm" using the same system that the user used to sign-up. Presumably HTTP.
What's frustrating is when companies delude themselves into thinking users want their spam in our inboxes. Perhaps a dose of perspective is required:
The product is pretty icons for websites. No offense but the unvarnished truth is that on the list of "things that deserve my limited time and attention", whether or not font awesome has a new update is wayyy down near the bottom.
Expecting users to give a flying shit when Gmail blocks your spam is naive at best.
But an e-mail every 2 months seems innocuous until you factor in how many senders one normally has, which really means lots of "exciting news"... that are actually only really exciting for the people who sent them.
In an ideal world, I'd receive zero of those. I can just find out about things organically.
I don't think I've ever wished to receive a single e-mail about icons—or from any library I use, tbh
Is this actually an official site by fontawsome? If yes, what a pack of clowns. I hope their spam emails rot in every spam filter forever.
I am email admin since 2003 and I have real email users, i don't take customers who send any sort of automated messages, and I never had any issues besides the occasional compromised mailbox once in a while, and that was way back in the day...
Of course you have an A+ reputation, the service assumes people want to receive your crap
Low noise for some fonts is zero emails. In the nicest way possible, users aren't excited about your big release, they're just not.
For some annoying cases in which gmail never learns, I have filters that send them to spam directly. I also have two filters for my bank that sometimes send important stuff and other times they send a 10% discount in shavers in another city[emoji][emoji]!!
i don't send any unsolicited emails from my domain ever. i have nothing to sell. so no, it's not that easy.
> we use SendGrid to deliver our emails
Oh oh... here we go, the music is starting...
> hit send on our announcement emails for our new Build Awesome Kickstarter campaign
Spam.
> Now, there are definitely folks who will choose to mark some of what we send as spam.
Yup, spam.
> some of you may have missed things we were genuinely excited to share
Spam.
> our instinct is to only email folks when we actually have something fun to share
Spam.
> A big release, something we’re excited about, news worth your time.
Spam.
> That’d probably be every couple of months
Spam.
> Like, genuinely, if we could, we would only very occasionally send a big email blast to our customers.
Spam. Spam. Spam. Spam... Just like the song. Thank you, Google for doing a great job!
But this makes it seem like FA feels entitled to people's attention. Google is getting in the way of that, so they are complaining about the system.
Yes, unscrupulous opportunists + Google + AI (in that order) have rotted the email system into a byzantine husk of its former useful self, especially for promotion, but I don't understand why FA is making a fuss over this or should be accorded special treatment. Email sucks for everyone, maybe find other ways to get your message out?
What's not to like?
Essentially, the people FontAwesome thinks will want to hear about their new features have actually, collectively, said, "No thanks," and FontAwesome is struggling to accept that.
That feels a bit weird to me. If you were sending emails about a kickstarter for a static website builder to a list that signed up for icon related news, you'll get marked as spam.
chmod775•1h ago
I send nothing but password-reset mails and never had an issue getting anything delivered, even though people constantly whine that delivering e-mail yourself has gotten so hard nowadays.
Just got a clean IP and don't send crap.