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The Death of the Brick and Mortar Toy Store

https://brainbaking.com/post/2026/05/the-death-of-the-brick-and-mortar-toy-store/
14•speckx•2d ago

Comments

JohnFen•2d ago
In my area, while there are certainly fewer game/toy stores than there used to be, the ones that are left are doing great and are always busy.
moparts•22m ago
I’m surprised physical toys are still a thing. We have a boutique toy store in our neighborhood. Expensive wooden things from Europe. I see lots of old people buying toys for grandkids. I hope they are well loved and not just tossed.
strict9•17m ago
My experience in a large US city is surprisingly the opposite. The toy stores I visit are doing great. I suspect this is is because a large portion of their business is for birthday parties.

I assumed many or most were gone because of Amazon. But after having kids and getting gifts for birthday parties, I've learned there are a lot of them and they are doing healthy business. Almost always a line on weekends.

Many or most in line take advantage of free gift wrap because they're on their way to a party.

In many ways it is more convenient than Amazon because you're going out anyway, why not get it at the last second with careful gift wrapping.

But even a recent trip to the suburbs surprised me. The Lego store in the mall had a velvet rope and long line of kids waiting to get in. I had never seen anything like this and apparently it is usually this busy.

jmclnx•15m ago
Yes, in the city were I grew up a single private toy store is hanging on. I think it is because they out right own the building they are in. But we all know their days are numbered.

It is too bad, they were real good and carried items that could not be found elsewhere. Now seems all stores are the same.

Edit: Looked it up, the store stopped selling toys all together last year. But they are still in business selling other items that were in a different part of the store.

kurttheviking•14m ago
I own a reasonably well performing indie bookstore. I've noticed for the model to work you need a critical mass of other local shops clustered to make the trip an experience for families and diverse tastes. My working theory is that three of such small businesses are sufficient and could operate well with a common inventory strategy and manager (e.g. a bookstore, a toy store, and a tea or candy shop...nothing that spoils in the very short term). When I've got a bit more time I want to try that idea and see if it works as a way to revitalize otherwise charming old downtown areas with vacant retail space and communities wishing to bring back their main street. Giving this idea away in case anyone else has tried or wants to try sooner than me and report back.

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