Is it DRAM, NAND flash storage, SoC cost, simply scale?
Component sourcing is the most obvious thing - Apple is known to buy up inventory years in advance for example and at insane quantities. TSMC's last new node? Apple paid billions to be the initial and, most importantly, exclusive customer. With hundreds of billions of dollars in cash and liquid assets, Apple can afford to sit on "dead money" for years - a small shop like Framework can't.
As for the Neo specifically, this thing shouldn't even exist, but Apple found themselves sitting on a stash of half defective iPhone SoCs. But instead of trashing them, they effectively recreated the netbook market segment...
It's literally recycling Apple's garbage.
Framework has to go talk to Intel and AMD, get parts shipped, assembled onto a motherboard that they have to make themselves and ordered in very low amounts then shipped all to their fulfillment center, then fedexed, have to source components... Even not taking into account the fact that Apple already has all of the hardware made or available in-house, just the supply and logistics chain is an easy 10% of the final price.
The gamepad I think would have been the killer device. Look at how much attention the steam gamepad gets. Sure, I have two gamepads already and I use them to play games on a dedicated (framework) computer hooked up to the living room TV. But guess what doesn't work? Turning the computer/TV on with the gamepad. It's so small, but so frustrating, also anytime the screens go off or sleep. So I have to keep a little $10 wireless keyboard there to turn the TV on / wake the computer.
My understanding is this is what holds it (and all other gamepads) back: https://github.com/FrameworkComputer/SoftwareFirmwareIssueTr...
Steam is going to get there by having both the gamepad + the computer which then makes it possible to workout the various TV implementations.
And the reason for that is b/c of Moore's Law approaching its end.
The way to manufacture more efficient compute now is do things like put DRAM closer to the chip and even closer integration between CPU and GPU. The fact that Apple can co-design their silicon such that the CPU and GPU can pull from the same pooled RAM is a major advantage over competitors. There are also latency and bandwidth benefits how they setup their RAM just from pure physics. And chip manufacturing is moving towards chiplets where you have cores manufactured separately and then wired together at nanoscale level on top of a silicon interposer.
The current best-practice unfortunately is closer to Apple's "hemetically sealed appliance" philosophy, and not the "I build my own PC" philosophy.
When you have CPU, GPU, and even DRAM sitting on the same "die" the only things you're going to be swapping out on your Framework laptop are going to be relatively trivial.
This is actually great. The laptop body stays the same and you swap out a small mini circuit board that has the CPU + GPU + DRAM on it.
This is the point of the Framework laptops. They are just unfortunately stuck with non-Apple parts and thus are slow / inefficient.
Maybe Qualcomm can make a motherboard for Framework high end laptops with their Snapdragon X2 Elite Extreme ARM-based CPUs that are supposedly competitive with Apple's M4 offerings?
And then offer a cut down Qualcomm mobile phone CPU + GPU + DRAM offering for the Framework 12 so that it can compete on price/performance with the MacBook Neo?
I think you need to complete with Apple with the right equivalents.
It can be an advantage, it also has downsides though. LPDDR5 is fairly slow as far as GPU memory goes, and on Apple Silicon it splits the bandwidth across the entire chipset. Many recent Macbooks have dGPU-tier hardware constrained by Wintel-laptop memory bandwidth.
And if Apple uses DDR5, why not CAMM? If Apple uses NVMe, why not M.2? Many of the advantages you've listed are marginal compared to the real-world constraints of the hardware, and cover up some boneheaded decisions that don't significantly impact the laptop's efficiency.
If these are both addressing the same market then yes of course the Neo wins.
But I think actually one of these is for linux nerds and one is for the masses who barely understand what OS is running on it.
But I'm still excited about the Framework 12 because I don't love macOS. I don't need an alternative to beat Apple on every line of the spec sheet. I just need them to align with my values, support Linux well, and cross a certain "good enough" threshold. The latest laptops from Framework meet all of those requirements, and I'm excited to buy one after I've saved up enough money. I've missed Plasma for a long time. At the same time, I wouldn't even consider a MacBook Neo.
So even if I could get more bang for my buck with a Neo (yeah, I could), the tinkerability and repairability win over raw specs for what I actually use it for. Did I pay more for a less polished, less powerful machine? Yep. Is it enjoyable to use and fully capable of meeting my requirements? Yep.
Came to bikeshed but the video was more nuanced and fair than this title.
throwaway2037•2h ago
SoftTalker•24m ago
I would imagine the Mac Neo is a sealed unit that you use as-is until it's e-waste.
akkartik•23m ago
https://www.ifixit.com/News/116152/macbook-neo-is-the-most-r...
Certhas•19m ago
hadlock•22m ago
SoftTalker•17m ago
helterskelter•14m ago
I'd also say that Linux support basically from day 1 is their hidden killer feature. Literally zero fuss. That's mattering to a lot more people these days even if they don't daily drive Linux, it's a good plan B in case Windows manages to get even worse.
VTimofeenko•9m ago