I assume you refer to the Go Pro MAX2...I bought one because per reviews it was actually pretty solid. Costco sold it so I could return if I didn't like it. My prior camera was the Samsung 360 - which is discontinued. Been fairly happy with the Max 2 - I do mostly outdoor shooting. I can't compare it to the Insta360 or DJI but the reviews says Go Pro MAX2 is superior in outdoors, daylight which is my main use case.

Since everything is processed on camera/phone I hope I can still use it even if they go under.

RN the market is not you. The amount of investment being pushed to AI dwarfs what you collectively spend. So the market now is driven by the IPO dream where you'll hold the bag, jobless.

Right now, consumers spend much more money on AI than GoPros. More on AI than GoPro's entire product category (including all their competitors). That's not even counting businesses' AI spending. So it seems like the market is listening closely.

It seems to me that they went from being a device making company to a marketing company. Their marketing budget looks like it could dwarf their R&D budget. Or they got a really good deal on all of their promotional stuff.

Yeah, people look down on meta glasses, but my instagram feed is full of tradesmen using them and building channels with 5 or 6 figure followings. Something calming about watching well executed tradecraft I find.

How have they not competed in the cop bodycam space?

It's amazing how a company doing something for you that they don't have to do triggers loyalty.

One time, I bought a couch online, and the company kept stringing me along with "we're behind but it's definitely coming soon" emails until I was well past my credit card's chargeback deadline. But when I eventually called the credit card company, they happily refunded me anyway. Now I will always, always use American Express for large purchases unless I have no other choice.

Amazon used to tell their employees a story about how a customer had his PlayStation stolen off the porch. He called Amazon, and they immediately shipped him a new one, overnight, with no hassle. The customer was a prominent New York Times business columnist, and he immediately wrote a glowing article about how amazing Amazon was, which was hugely impactful to Amazon. It informed the company's "customer obsessed" view for years (until eventually there was just too much money to be made in becoming a marketplace for whatever fake stuff people want to sell).

"Underpromise and overdeliver" is bad marketing advice, but it's fantastic customer retention advice.

I grabbed the mission 1 pro, the menu is different from their hero line up and actually smooth and usable. Not to mention the GoPro Labs QR settings that make setting up a crazy recording profile or trigger easy.

I used my friends Ace Pro 2 and the menu was great but kinda clunky compared to GoPro.

No allegiance to any brand, but the Mission series software is fast and the footage, especially slowmo, is breathtaking

I wish they'd update their model lines at the same time. Frustrating how they are all at uneven paces in terms of getting sensor or AF upgrades. You might want an x-pro body but it is what two generations behind the xt-5 now. xt-5 gen upgrades didn't trickle to the xe line until like 3 years later.

I hope they are working hard on the xpro4!

Retro cameras are only gaining in popularity; the competition is increasing, but Fujifilm has a big head start.

And still many concepts to try out. We have yet to see true manual focus confirmation in stills mode (something a retro nikon zf has been praised for), or an autofocus capable lens with a distance scale (leica q style).