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How Japan's railways stayed one while splitting apart

https://arun.is/blog/jr-logo/
34•ddrmaxgt37•1d ago

Comments

rramadass•1h ago
Nakanishi was opposed to treating corporate identity as just a logo and a logotype; instead, he created a framework splitting it into three layers. MI, or Mind Identity, is the philosophy, values, and vision behind a company. BI, or Behavior Identity, is how the company and its people act in the world — the kind of service they provide. And VI, or Visual Identity, is the visual expression of how the mind and behavior identities are manifested.

A nice framework for all types of communications.

Liftyee•1h ago
A factor not mentioned is Japan's cultural sense of duty and honour. I don't think employees in the West generally feel such dedication or perfectionism towards their company but in Japan it helped make all these efficient and meticulous changes possible, and avoids issues of privatisation like neglecting maintenance / short term profit maximisation.
jmspring•48m ago
In the west the employee / employer social contract died sometime in the 80s. It's rare, especially in tech, to have employees with decades of tenure. You see Microsoft trying to buyout older employees recently.
linguae•36m ago
Pre-Carly Fiorina Hewlett-Packard was a great example of an old-school Silicon Valley company, long before the era of “move fast and break things” and of Zuck, Elon, and Altman. I used to work for a Japanese company until I left a few years ago to teach, and when I read about the HP Way, it reminds me in many ways of life at my former employer:

https://www.hp.com/hpinfo/abouthp/histnfacts/publications/me...

TazeTSchnitzel•48m ago
I've always thought the JR logo looked like 駅, the kanji for “train station”, and assumed it was deliberate. Perhaps that was a factor in them settling on the JR name?
tedd4u•40m ago
Here a link to the best recent HN-featured long-form article on Japan rail network. Probably spent more time with this than any other item posted here in months.

“Why Japan has such good railways”

https://news.ycombinator.com/item?id=47815395

jdw64•39m ago
Reading this article, I get the feeling that a nationally inefficient infrastructure is made to be perceived as a stable one through a single JR mark. Privatization forces people to bear inefficient and high train costs due to misguided policies, but the value of a well-designed brand logo and branding offsets all of that. Looking at the content of the article itself, there are some unsettling points, the dissolution of the national railway, the split into companies, and regional profitability gaps. In other words, that signals regional inequality within Japan. It seems like the question is how the dismantled national railway, broken up for the benefit of traditional construction companies, can be perceived as stable through a single brand. I always think that it's not always the good ones that win; even if it's inefficient, you can learn a lot from how you brand it. It's a good article
peyton•23m ago
This is not the time to grind your axe against privatization and inequality.
jdw64•18m ago
Doesn't this article exactly make that point? Because it shows how JR was split apart, yet the brand logo still makes it appear as if it's a single unified group, doesn't it? Here's the passage I'm referring to:

>'Rail transport in Japan was originally run by Japanese National Railways (JNR). Like many state-owned corporations, it was starting to struggle in the 80s with mounting debt. JNR was losing its advantage over other transport, in both passenger and freight. In the ’80s, the Japanese government began pushing to privatize its state-run monopolies — to reduce the national deficit and improve efficiency across these sectors.'"

The article mentions 'improve efficiency,' and that's the part I was looking at. Then it goes on to explain the strength of the brand logo. So the overall point here is, 'How can something that has been broken apart still appear as one?' And I was simply saying that, despite the inefficiencies in that process, the fact that it still comes across as so stable shows that the branding strategy is good.

Shitty-kitty•29m ago
The U.S had the greatest rail network and then we built the Interstate Highway system and abandoned rail.

Truth is that nobody funds multiple competing transportation network. Japan chose rail, we chose highways.

tough•27m ago
japan is a small island the US is one of the most extensive and biggest distance from population centers country on earth

I tihnk that helps explain the feasiability of train on each country more than inherent choices

true_religion•21m ago
Civil planning on that scale isn’t about feasibility but about what direction you want to shape the county in.

A sparse railway system would leave parts of the country less populated by design as it’s simply harder to get to them. People would bunch up into cities and towns because they had to.

linguae•20m ago
Germany has both the Autobahn and rail.
jdw64•10m ago
I think you probably wrote that comment because you assumed I was engaging in some kind of ideological axe grinding. But you're only reading the superficial part of this article — the observation that the logo design provides consistency. What I was actually thinking about was why that consistency in the logo design is being emphasized in the first place. It's clearly no longer a single national infrastructure, but rather a corporate one now, and yet it still carries the branding of a 'national' entity. That's what struck me, and it's simply a different perspective

How Japan's railways stayed one while splitting apart

https://arun.is/blog/jr-logo/
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