Ente feels a lot like Smugmug did back then.

This is so cool. Congratulations! Have you considered opening operating costs as well?

This is great - would love to see more data tho! I guess they are shy to post EBITDA, infra costs?

This is one of those vanity blog posts, a “look at us, we’re open” blog posts without actual openness, or rather, limited openness where it helps their image and not openness that could backfire.

Businesses don’t operate based on revenue. They operate based on profit. They operate based on operating expenses. They operate based off of free cash flow. Showing off revenue and number of accounts is showing off a tiny portion of the picture, and says nothing about the health of a business.

If you’re looking to ‘be open’ about the health of your business, then the operating costs would be shared, the amount the founders are ‘taking out’ of the business in dividends would be shared.

There are businesses that operate 20MM a year in revenue, but practically speaking are broke, because of the way the business is being run.

So for folks that don’t know better, this is a very cool thing ente is doing. For folks that run businesses and know better, this is a way to show off and ‘gain cred’ without actually having to be open about how the business operates.

Kinda unrelated, but the art direction on Ente's site is really top-notch.

I have been impressed with Ente products and customer service. It's good to see they are growing. That said, revenue information is not entirely helpful in a vacuum. I'd be more keen on seeing profit (even at a lower timeline resolution). What's the average cost for taking on a new customer? What's the retention/turnover? Etc. That said the products are great and I'd recommend them to anyone.