Consider Amber Run - Found lyrics versus the video, and the story arc of the video
This is what LLM models do.
As soon as you want something very specific, or something novel, or anything with a lot of moving objects/people, it falls apart.
Glad they acknowledge this.
Curious how much time in addition to tokens this costs. If you have to spend $25 and wait 45 minutes to get a basically unwatchable video, I'm not worried about indie film makers being replaced just yet...
This is a fundamental shift in how storytelling is funded and made, not in who does the driving.
Same as is happening with code.
I’m curious (admittedly skeptical) what you mean by this. Are you talking about a world where director’s just like…don’t actually make movies and create AI media?
Though we're finding the studios contracted to do this can bill $50k. I know several studios that previously billed clients six figures for ad campaigns (P&G, HBO, pharma, etc.) are now charging five figures and winning a lion share of the bids now.
Not sure why Wan is the focus of this article and Seedance is a footnote. Wan/LTX/open models are significantly behind Chinese closed source models. (And the Chinese have left the Western models in the dust.)
I wouldn't do anything production grade in Wan.
My guess is that an AI music video would have to be a lot cheaper for artists to consider it outside of making one just because you want to make an AI music video.
The OP would exclusively be using Seedance 4k if they were serious about this.
https://youtu.be/uDAeAuYyl0E (parody of Claude announcements) https://youtu.be/cSsVNtGPOIg (recreating a fireship video)
Did you use a skill library to make this?
And then the clip was literally just an arm wearing a watch!
That's freaking hilarious!
It's like someone playing charades
The jevons paradox is you need auteurs to curate vignettes or effects and cut or mask them in etc. That's not really different philosophically when software entered art in other ways. I could see errors/glitches lowering in time but I doubt there will be much acceleration.
The problem is that reliable, repeatable professional-grade commercial art and design sensibilities happen in full-time careers. It’s entirely different than fine art, where intense self-exploration and experimentation are a very viable option.
These tools are exacerbating an already difficult creative job market so there’s no reasonable path to get those skills. Our creative professional pipeline is fundamentally broken.
You did back when MTV made songs big.
No one actually pays attention to the details of music videos any more. It’s visual chewing gum at best. The reality is that now, if you have something half decent, nice colours, nice lighting and a wee bit of a story, no one is going to care.
The only other route is a huge budget spectacular - but you only get the huge budgets if you label lends you the money to make a huge budget video because they think it will increase the amount of money they make - while extending the amount of time it takes you to recoup.
Ultimately, now, it is just another social media asset, so promo videos are built with that in mind.
None of these would cut it.
My fav AI video is still Post-Scarcity Blues from a year ago https://www.youtube.com/watch?v=q_t3h2AZ0KY There have been others I've enjoyed since then. But, that one stands out in memory. Work warning: it is occasionally just a bit spicy.
Hilarious to hear someone in industry blame their audience for the commodification of the medium. Is every industry like this? Surely nobody goes into creative fields thinking “I can’t wait to feed the masses slop!” Who’s killing our spirit?
zhinit•1h ago