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US's largest newspaper chain partners with Palantir to analyze audience data

https://www.niemanlab.org/2026/08/americas-largest-newspaper-chain-usa-today-co-partners-with-palantir-to-analyze-audience-data/
58•cdrnsf•1h ago

Comments

bpodgursky•38m ago
> “It’s important to note all of our data remains our data,”

Despite all the negative attention about "palantir taking your data", this kind of data privacy is actually why so many organizations choose Palantir over the large AI providers. Palantir uses OSS AI models which don't feed back into the large lab training data and sets up firewalled instances per customer to give them total data sovereignty.

(and no, I have no financial stake in Palantir)

thinkindie•35m ago
they were the one coming up with forward deployed engineers, weren't they? The least I would expect from this model is that I own the whole infra.
glaslong•32m ago
I've still never quite understood the difference between an FDE and a contractor SWE the client hires through their parent consultancy, other than that with the contractor it would be clearer the hiring company owns all the work, data and infra produced.
glaslong•25m ago
Pessimistically I might think that the client demands data privacy and ownership on paper, but also doesn't want the liability of actually owning and maintaining or even touching their own vast stores directly. While the firm would love to learn from the data to better their systems... and more. So there's just a nice wink and a nod about what's not happening. But that is an uncharitable conspiratorial lens. I'm sure it's fine.
kevin_thibedeau•30m ago
If the storage is on US soil their contractual privacy declaration is meaningless. They can either be forced to hand over data or they can be backdoored to take it without their knowledge. They are becoming the Cloudflare of digital life patterns and that is a tempting target for the powers who want that data.
threecheese•21m ago
You’ve enquoted “Palantir taking your data” as if it’s not factual, but the only one with data privacy guarantees here is USA Today.

You can’t “convert the sheer scale of our audience into known, orchestrated first-party relationships” without compromising your privacy.

hannesfur•32m ago
With that going on, it's hard to imagine there once was a time where the news paper publishers hat little to no signal on what actually sold news papers. Given that papers were only sold as a bundle of articles and most sold through subscribers, they pretty much had to guess. So they had a rough direction they knew their readers expected and they had some sparse feedback from the "letters to the editor" but you had to be really angry to follow through on writing a physical letter, getting a stamp and walk to the post box just to complain.

I would argue, that helped journalism because journalists probably assumed that their readers would hold them to the same standards they hold the writes of the other papers to.

seydor•30m ago
That's like eating dinner with a chainsaw
eth0up•26m ago
Let's also remember: https://techcrunch.com/2026/04/15/can-ai-judge-journalism-a-...

Objection (objection.ai), which proposes to apply AI to “adjudicate the truth of journalism.” Pay $2,000 to contest allegations in a published story or various social media sources.

kittikitti•22m ago
Personally, I ditched almost all western media outlets altogether because of their zionist and fascist tendencies. The propaganda was much too obvious. I don't think a Palantir partnership is going to change my mind.

Hacker News occasionally indexed Palestinian voices but this was a breath of fresh air compared to outlets like USA Today. I'm actually constantly conflicted about the sources I consume and still seek alternatives. If they want me to view more of their content, including more authoritarian surveillance technology is not the right move.

waltbosz•17m ago
I dislike USA Today. It feels like lowest common denominator fluffy news.

Also, I remember staying at a hotel once where they delivered one to every guest room.

pfdietz•15m ago
https://www.amazon.com/Were-Eating-More-Beets-Trudeau/dp/080...
bestouff•9m ago
I didn't see you capitalized the T at first. The sentence was still somehow making sense.
mint5•16m ago
Even with moral issues aside, Palantir is absurdly expensive and seems to be focused on selling buzzwords over actual value and tech. It’s like crack for non-technical big wigs.
BitWiseVibe•6m ago
Imagine paying a billion dollars for some contract software devs to add tracking cookies to your websites.
ChrisArchitect•1m ago
Title could be closer to: USA Today Co. partners with Palantir to analyze audience data

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US's largest newspaper chain partners with Palantir to analyze audience data

https://www.niemanlab.org/2026/08/americas-largest-newspaper-chain-usa-today-co-partners-with-pal...
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