Do the exact opposite of what the majority of the "AI billboards" are saying.
Job done.
It’s maybe got slightly more extreme recently, with an even larger percentage of them being inscrutable to me as someone who both works in tech and has a decent grasp of current industry trends.
I’ve never really got it — if even I don’t know what you’re advertising (or often, who is advertising!), how does this help your sales?
Making their sales peoples job easier, in particular, can be a lot cheaper than getting the marketing on its own to sell someone on you. They want you to go "oh, yes, FooBar Inc, I recognise that name" instead of your reaction being "who?!?".
A lot of marketing without calls to action fall in the latter two categories. In that case they don't need to tell you who they are. They just need you to notice that they're there enough that they seem like a player that is a good choice. You don't even necessarily want to come across as caring too much about explaining who you are - you just want to portray the silent confidence of someone buyers should already know.
(I have no idea whether the specific billboards you're talking about succeed at this)
Advertisers target the people likely to see the ad and spend money on the topic. Billboards are extremely geographically restricted, so local interest dominates. This isn't really news.
And yes, they are annoying.
They must work, because they're buying the ad space for about three relevant people.
But there aren't very many blue collar tech jobs beyond security and the cafeterias. It undoubtedly feels like an invasive species for much of the lower middle class, who's been here longer than the tech workers.
Have you ever driven through farm country? I do fairly regularly (on an interstate). There's like one billboard for a (cattle) vet on my route. Most ads are for restaurants, healthcare, and the regular stuff.
And if that is the argument, there are plenty of local business billboards in the Bay Area as well.
While you can generally restrict new ones, you can't eliminate existing ones without basically paying out the lost revenue+etc to whoever is running it.
[Billboards stop targeting you at all.]
Ads no longer influence us to buy things we don't need! This is terrible!
Just take the win.
But there is something a little...alienating about advertising that's not meant for you.
It's a dumb example, but in Pittsburgh the football stadium was renamed from Heinz Field to Acrisure Stadium.
Of course, "Three Rivers Stadium", the name of the previous building, was best. It's not a name that tries to sell you something. But if you must sell something, "Heinz" is extremely good: it sells products for everyone, and it has historical roots in the area. Of the people, for the people.
But Acrisure? I've looked it up a few times and I still can't remember exactly what it is. Business services or insurance or something like that. And I'm sure that both Acrisure and the Steelers don't really care that I don't know what it is, because it's not really for the vast majority of the 65,000 people who show up on a Sunday to cheer for the team.
That's...weird.
Otoh maybe I'm looking at it wrong, and maybe billboard advertising has gotten so ineffective that it's cheapened to the point that you can tuck it into your campaign as an afterthought. If you get one solid enterprise lead from it, it pays for the whole year. And besides it has branding value.
Either way, definitely feels a bit dystopian to me. How alienating must it feel for the service worker commuting to his dead end job where even the billboards don't make sense anymore?
We saw a Sees Candies : No AI needed billboard yesterday. Thought that was funny.
There’s another one out there that goes AI Dread? Call 1-800-HELP-MEE or something like that. Pity I was driving. Would have liked to have seen what that was.
This is some low quality bait.
I don't even think that's an exaggeration. I watched a YouTube video about a startup that wanted to land a major client, figured out the CTO's commute, and put up billboards along the way.
Then they called the guy and he told them "I see your ads everywhere." They had an in.
The economics likely make sense when a contract is easily worth tens of millions of dollars. They're trying to create the perception that they're established in the mind of one person.
I don't have an argument, it's just what you describe doesn't match my experience.
Regular people have no relevant political power and no relevant economic power, and the people in power have stopped pretending that we do.
The world is not for us, we don't even matter enough to have billboards advertising to us anymore.
You're far, far more likely to get fatty liver disease from products sold by companies like Diageo and Bacardi.
The vast majority of advertising isn't for any specific individual. I've no interest in perfumes, fashion, electric cars or jewellery that feature on boards nearby and I've no idea who the celebrity endorsers are, but why should I care?
But many modern people have a compulsion that they need to be involved in everything, all the time, and anything they don't understand is either mocked or protested. It's a form of entitled self-importance, but what's the cause?
When I was typing my post I thought about billboards for divorce attorneys: I am happily married so those billboards aren't for me, but this fact alone wasn't enough to alter the idea behind my post. And I guess I should also note that I did not demand that all billboards cater exclusively to my interests, that is obviously unworkable nonsense.
So let me try to refine:
Public advertising is...public. "of or concerning the people as a whole"; "exposed to general view", to pick two dictionary definitions. Billboards and stadiums occupy public spaces, places you walk or drive by all the time, so one could reasonably intuit that they should be representative of the people who inhabit those spaces.
Analogies don't usually help, but let me try: If a city had 90% of its inhabitants speaking German, you would expect most of the signage and advertising to be in German. An Italian speaker would arrive in the city and just feel that the place was...different, not for them. (It would not be "entitled self-importance" to say so.)
If a city was 90% German speakers, 10% French speakers, and the signage and advertising was all in French - what would the visiting Italian speaker make of that?
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