Nothing, just The Match Group buying everything as soon as it becomes popular and incentivizing keeping people using the apps over successful long-term matches.

Because people were less cynical in the 2010s and there's no way to bring that back.

I became single in 2013 and cupid was definitely where the cool kids were. But it was a desktop thing. You sat at a computer and engaged. You invested. Tinder and swiping are a phone thing. No real investment.

Funny thing, 12 years later I met my wife on the zombified corpse of cupid. So... go figure.

I think it's a good idea but in this space, that's probably a smell. I met my wife there, been married 15 years now. 97% match, we've basically never had a big argument.

Okcupid still exists and operate in this manner. So do other platforms. The reason why it does not proliferate like it used to has to do with the short attention span of the population, and in general, the attention economy. You can’t have people answer 1100 questions anymore.

You can, however, put pretty people on the app for them to swipe left or right, and that drives people way more than Doing work to get a match. Unfortunate but true. So the people who opt in to this difficult end are not enough to drive the platform anyways. At least, it could never be anything like when You and I used it ages ago, when everyone was down for the cause (and had the attention span for it too)

An interesting challenge with dating sites is that the “bell curves” of attractiveness versus desired attractiveness between men and women aren’t symmetric.

This leads to difficulties running a dating site because women will only say yes to 9/10 or better men, but men will message anyone with a pulse which in turn inflates female expectations.

Many women only ever join dating sites as an ego boost, with no intention to actually go on dates.

I had the idea that the way this could work is a totally automated match making system akin to Uber where you are penalised for not accepting matches made by the system. You don’t have to get married or anything, but if you don’t both turn up at the same GPS time space coordinates it counts against you.

Similarly, the system should require an up front ~$50 fee from both sexes per date. You don’t get it back if you stand up a date.

Etc…

It would be very hard to bootstrap, but once going it would produce many more long term partnerships than “swipe right” style apps.

The amazing thing is that people still cite the old stats they published as that remains the only significant body of insight into the dynamics of human behavior in this realm.

I've worked for a dating startup in the past and the main barrier is marketing costs. You need to be able to bootstrap a network extremely fast or people will join and bounce within minutes and doing that across any sort of region costs a lot of money since you basically need to blanket advertise. Trying to do that across multiple regions requires serious money.

You can build it and they might come but they will leave and never come back if they aren't seeing people to match with.

Match owns Okcupid now doesn't it?

With how easy it is to build apps now, is it really unreasonable to bring the old one back in a simple/cheap/sustainable way, that shields it off of being bought by those nightmare data brokers?

1. Dating apps/sites are a rich-get-richer market. Most people go where everyone else goes, because everyone else is there.

2. The more work you ask your users to do up front, (e.g. answering a bunch of survey questions, taking high quality photos, paying up front) the fewer highly desirable people you'll have, because they can easily find people wherever they go without doing all that work.

3. Swiping is more fun (more addictive) than answering survey questions. OKCupid switched to swiping when A/B testing showed that swiping retained people better than survey questions.

It's not just dating platforms that have changed, it's also the users. Online dating used to be a niche you had to actively seek out, which meant that the users were naturally self-selected, had more interesting (for better or worse) personalities, and were (on average) more genuine.

Online dating today is far too mainstream for those qualities to remain. Any new dating platform that gains enough popularity to be useful will be quickly flooded with less-differentiated "normies" that dilute any quality in the platform's demographic, and the "optimizers" who game the platform at the cost of other users' experience.

I actually prefer the swiping apps. As a man I’m expected to make the first move and on apps like OkC it’s easy to waste a lot of time and effort messaging people who are not at all interested in me. The swiping is a signal that there is at least some mutual interest there before I put effort in.

But the main problem with the dating apps is the business model. Their job is to help you find love, but if you find love you delete the app and they don’t make any more money. So they’re incentivized to keep you single forever. I don’t believe Hinge at all when they say they want you to delete their app as quickly as possible.

From what I can tell, people ARE starting these kinds of projects. They just don't get popular enough for you to notice.

My wife and I met on original okcupid. Not much to say other than the system worked! It’s sad to hear they become tinder-y but I guess it’s hard to compete with the immediacy and dopamine prospects of swiping.

> What is stopping someone, aside from patents, from making a match based dating site to compete with the current market?

Demand.

Old-school dating was like cocaine and the swiping-oriented apps are crack. It doesn't mean there would be no demand for an old-school OKC clone but it's a niche play and given Match Group's dominance, the capital you'd need to invest to compete would be significant.

With the disclaimer that I've never operated in this space, I would imagine that a significant barrier to the creation of new dating sites is that most people who care enough to try to build a good service are spooked by the liability involved (hosting boatloads of personal info, getting entangled legally when things go wrong, keeping creeps at bay, etc). At least from my standpoint as a layman it looks like an absolute minefield compared to a nice boring spreadsheet SaaS or something.

How do you deal with bots?

The Match monopoly buying you out is one problem. A bigger problem is that dating sites have to have a lot of users before anybody wants to use them. (They especially need women users.) This conundrum is a huge barrier to entry in the space. The temptation to pad your user base with fake accounts, scammers, and sex workers is tremendous. If you do that, you boost engagement for a few months and then you die.

Yet another problem is churn. If people find a life partner they drop off the site, and you constantly have to find new users to replace them. This is one way a dating site is fundamentally different from e.g. Facebook. As a result, some of the less-scrupulous sites purposely make it less likely that you will see people who seem like great matches, or they interfere with your ability to message those people, just to keep you using the site longer.

Jump-starting the initial chicken/egg issue in an ethical way is AFAIK an unsolved problem. In the post-OKC era, Bumble is the only one I know of that semi-succeeded because they made it woman-centric from the start.

Finally (yeah, I've thought about this a lot), the modern mobile app-only approach can be a distinct turnoff for people like me. Mobile apps make it difficult to write much text about yourself, which was something OKC encouraged. Apps also present a safety issue: Apps often require location permissions, which means employees of the site can stalk women. (This has happened.) There's no good reason dating apps should require location permission, but most do for the same reason most apps of any kind do: Location gives the site owner personal info they can sell to advertisers. All that having been said, the vast majority of the market probably prefers mobile apps to web sites.

The whole space seems like a cesspool of bootstrapping problems coupled with extreme incentives for unethical behavior. Sorry if I sound pessimistic but you asked what's stopping this from happening. This is my take.