The bubble expands to meet the needs of the expanding bubble.

Source posted earlier: https://news.ycombinator.com/item?id=49701716

That's an odd choice. I would have thought camera modules are commodity parts (have been for a long time) and there's not much margin there.

Probably they are buying the staff, not the technology.

Both Apple and Google have dropped the ball enough with the state of recent releases that some iPhone-equivalent-disruption product from the AI industry is becoming conceivable, though I would be surprised if it turns out not to be running Android in some form.

Putting a lot of effort into pushing complexity into software to reduce manufacturing complexity is precisely the sort of thing you worry about when you're getting serious about building consumer products.