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Show HN: TopMail – LaunchFest Winner, $20/Mo Unlimited Email, Coding Agents API

https://www.topmail.so
8•njarecki•2h ago

Comments

njarecki•2h ago
Hey HN, I'm Nick. TopMail just won Best in Show at Jason Calacanis's LaunchFest 2026. Now I need real users, not judges — so here we are.

The problem: email marketing platforms charge you more as your list grows. A 50k list on Klaviyo runs $790+/mo. On Mailchimp it's $630+. The underlying cost of sending email is fractions of a penny. The markup is enormous.

TopMail is $20/mo flat. Unlimited contacts, unlimited sends. We run on SES, deliverability is solid, and we pass the savings through instead of marking up 10-50x.

Built API-first: full REST API, Node SDK (npm install @topmail/sdk), and docs specifically for coding agents. You can create contacts, build campaigns, and trigger sends entirely from code or from an AI agent. No dashboard clicking required.

AI is built in for generating email copy, subject lines, and campaign optimization — but that's table stakes at this point.

API docs: api.topmail.so/developers. Agent-specific docs: api.topmail.so/developers/coding-agents.

Quick 2-min video showing how TopMail compares to Mailchimp/Klaviyo pricing and a little walkthrough:

https://www.youtube.com/watch?v=WmgM7_CncSc

I'd love feedback on the API, the pricing model, or anything else. Happy to answer questions.

jeffdachis•1h ago
Great job Nick, I've always hated the metered pricing of MailChimp and Klaviyo. I'm going to try this out right now!
njarecki•1h ago
Thanks Jeff, appreciate it! If you hit any snags getting set up, shoot me an email — nick@topmail.so. Happy to help.
vmedabalmi•1h ago
Congrats on the LaunchFest 2026 presentation... I think your flat pricing scheme plus the AI integration is amazing. Email marketing definitely needs to be reinvented. Keep me posted on updates.
njarecki•1h ago
Thanks! Happy to keep you posted. If you want to kick the tires, sign up at topmail.so — free tier is 5,000 emails/mo, no credit card needed. And if you have any feedback on the API or product, I'm all ears: nick@topmail.so
pud•1h ago
Wish I had this back when I had 100,000 mailing list.
njarecki•1h ago
Really means a lot coming from you, Phil. If you ever spin up another list, we're here 100.
martingalecards•50m ago
Man, I really appreciated this guy’s authenticity. Finally, we’ve got straight shooter who can help us little guys get REAL customers without breaking the bank on all that needless bell and whistle crap every marketing “guru” has been serving up the past decade.

I’m really excited to use TopMail to drive my existing and new customers directly to my website and away from the monolithic overlord platforms.

TopMail is what the internet was designed for - openness, community, and the ability for small guy with a great product (and a little bit of pluck) out there in the world to thrive !

njarecki•31m ago
Really appreciate that — that's exactly why we built it. Let me know how it goes when you get set up, happy to help, at your service!
motu_1•20m ago
It’s about time! Flat rate will change everything, espescially for small startups like mine. Can’t wait to dive in and check the platform out. Sounds like a lot of thoughtful improvements over Klaviyo generally.
njarecki•18m ago
Thanks! Would love to hear what you think once you're in there. If anything feels off or missing vs Klaviyo, let me know — still early and building fast.
motu_1•11m ago
I will do for sure. Congrats on the win at Launch!
builder_mike•3m ago
Started using TopMail a few months ago. Much easier setup than MailChimp and pricing is a big plus. Cool to see it win LaunchFest - well deserved.

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