Great questions. We are thinking about this a lot. And please bare with me for long answer 1. Scaling Up: The "production" doesn't need to be built; it already exists. There are thousands of families in my district (Katihar/Purnia/Seemanchal) who already harvest and process Makhana manually. My goal isn't to centralize production (building a factory); it’s to decentralize access. We scale by onboarding these existing micro-producers onto our logistics rail, ensuring they adhere to our quality standards (hand-popped, no bleaching) in exchange for premium pricing.

2. Aggregator vs. Cooperative: The current aggregators operate on Opaqueness (hiding the farmer to protect margins). We are building on Transparency. The goal is closer to a "Digital Cooperative." We want the end consumer to know exactly which batch came from which pond. If we become just another faceless middleman squeezing margins, we have failed. We pay significantly above the local Mandi (market yard) rates because we remove the 4 layers of brokers between the village and the city.

3. Monetization: Currently, it is a standard D2C margin. The price gap is massive—farmers sell raw seeds for pennies, and city consumers pay premium prices (often a 500% markup). Even after paying farmers double the market rate and handling logistics/packaging, there is a healthy margin for the platform because we own the entire chain.

4. End Goal: The "Adopt a Crop" Subscription. I want to move away from one-off transactional sales to a model where a user subscribes to a specific patch of yield for the season. This gives the farmer guaranteed income before the harvest (solving their working capital crisis) and gives the consumer 100% traceable food.

We are starting with selling packets to prove the logistics, but the destination is "Farming-as-a-Service."