But, it is notable for being a pretty old site, from back before the algorithmic feeds really exploded and took control of everything… I often wonder if we actually don’t like algorithmic (non)curation, or if we just don’t like the shitty version of it has developed.
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What’s the story behind the Bjork thing? I’ve always found celebrities that just sort of stay hidden between releases endearing. I mean isn’t that what the rest of us would do?
Enya, obviously, has it all figured out.
Every influencer or algo is some one/corp curating content (ultimately for their own profit motive, not for their followes)
The only place to get lost is wikipedia or tvtropes, there is no sense that you can discover things and this is tied to profit motives.
We need open source platforms more than ever, not closed platforms behind logins but with open source codebases, but open platforms, where data is free, where the focus is on having all the data from all the sources and surfacing it in any way a person can imagine.
We used to have tools curators could use, powerful search functionality, there was a sense that with infinite things to do some people wanted the wiki and some people wanted to create articles from the wiki and some people liked the article or the broadcast and didn't care to look at the wiki.
But now we have only curation and all the data itself is hidden behind walled gardens.
So now we look at jpgs posted on instagram to figure out what might be fun to do this weekend and that's just dumb.
We have curation to our specific tastes and we grow less and less tolerant of the shocking and surprising because even when we radically change our views it's because an algorithm has slowly steared us that way, and so nothing is new or surprising and there is no discovery anymore.
I would give an example: find a weekend hike.
Before (20-30 years ago): you need to have a book (for profit, curated) or a map (for profit, less info). You needed to rely on other people or on previous experience. Hard to know what changed since the info was collected.
Now: multiple websites both hike focused and more generic that give you reviews, photos, comments. Generic websites (openstreetmap, google maps) that allow you to check further details if you wish so, some with open data.
I think people should take more responsibility and stop blaming so much "the algorithm" and "the profit". It's the same as with smoking. Even if most people agree it is bad for health, 1 in 5 people still smoke.
Counterargument: the hiking app was good 10-12 years ago when it was used by the overlap of tech enthusiasts and hiking enthusiasts, which provided good routes made by expert people (just like the books and maps before). Now you have a cacophony of tracks recorded by anyone, with lot of back and forths because they got lost as well while recording it. Oh and you need a monthly subscription to properly follow the hike!
(Yes, I know you can still find books and maps)
And then, if you were "different" than the average preference, you had to put the effort to select the stuff good for you. Not that different to "fighting" an algorithm.
The difference might be now that more people have a "chance" to find what they want, and "before" there was just a "specific group" that was happy. I get that "the specific group" might feel "is worse" in such a case.
Regarding the quality, I hate "following the hike" (I mean people complain about "algorithms" but then following a hike is fine ...?) - I just have some markers and look each 15 minutes on the map (which also means back and forths are not an issue).
What I would love to see more often (and maybe would fit with the use-cases described here of curation) would be finding "favorite" people and getting their "content" across applications. Like, now I can't check the google maps reviews of people that I follow on strava or on Instagram or of editors of openstreetmap... Everybody does their own little walled garden (which I am fine with) but I need to find again and again the reasonable people.
No. Not really, no. We have like 20 open source platforms already. Nobody uses most of them. The ones that people do use are extremely boring compared to any closed platform because they were created for the worst possible use of social media: letting people post their opinions online. For the average user they often lack highly requested features like making profiles private because the open source platforms decided to be decentralized as well adding enormous complexity to them. That also comes with privacy issues like making all your likes public.
People could just use Tumblr if they wanted. Text posts of any length, add as many images as you want anywhere in the post you want, share music, videos, reblog other's posts. But people don't go to Tumblr.
You could create the perfect platform but people still wouldn't use it because they are too addicted to drama, arguing online, and doomscrolling to calmly scroll through a curated catalog of music that someone spend 3 years publishing on their blog.
The web has become a cesspool of AI slop, SEO trash, walled gardens, and of course, bots of all kinds seeking entry points to everything. The dead internet theory seems more real every day.
I think humanity will ultimately abandon the web. The day cannot come soon enough for me.
And, for a while, this worked pretty well. The breaking point for me was when Google bought pompous-restaurant-ranker Zagat and proceeded to disappear their curated reviews into something that would nowadays best be described as "an AI blackhole". And that was in 2011, mind you.
Of course, Zagat going away was an entirely elitist event with no consequence to the Internet-or-society-as-a-whole whatsoever, but for me, it was the moment I realized that democratized data-ranking would never provide any real value.
And the whole "AI" story is pretty much history repeating: unless actual-humans-with-distinguisable options feed "the algorithm", the output will be... well, slop.
TL;DR: curation by actual living, thinking and critical humans (which automatically excludes most "best of" repositories on Github, BTW) is still the way forward.
If we fill the void indicated in the article - that is, we post and host useful information, how do we get it noticed by the audience that's looking for it?
As far as we believe we can't rise above the noise, we're unlikely to assemble info and make it available.
No thanks. The last time this happened we ended up with opinionated articles, hidden promotions, and censorship in news, media, newspapers, etc.
A good example:
try searching for "fluoride residue in brain" on Google vs Yandex and see how they tell totally opposite stories.
At least when there were 2, 3, or 10 curated sides to a story, with sources and expertise to draw on, a somewhat literate person could draw some conclusions on which parts of each were valid.
So no, it’s not the mediatization of the opposite point of view that gives it an audience, but the sheer lack of truthfulness of the dominating class.
1. The amount of "culture" being created has to be like a magnitude of order greater than 25 years ago. Of course you can't watch all those shows and movies't now. There are too many and it's too much.
2. The algorithms were developed to help with this problem. They are just a poor match for the problem.
1. The "new" of today is no match for the "new" of back then: Breaking Bad is as good for a first binge today as it was 2008. I'm currently watching Mad Men for the first time and can't see how anything could've been made differently 18 years(!) ago. That's 7 seasons of a well-made show and I couldn't care less for any Netflix production that gets cancelled after its 2nd season. The change in quality from Star Trek: TNG to Breaking Bad seems like a huge leap, do these leaps exist anymore?
2. There is no discussion about any current Zeitgeist, everything feels intermixed and nothing is ever finished. Leaving politics aside here, consumers are beta testers without any way to provide direct feedback to producers (one that isn't public outrage of some kind) - every other usual customer interaction is just a waste of your time. Big studios are busy milking "universes" that have been created pre-social media.
3. Algorithms are part of the creation for these problems, not their solution. Big tech just doesn't like this take, creative work is risky, businesses need to scale up quickly and efficiently.
I'm personally ambivalent about the argument. I'm old enough to have lived in a time before the rise of the web and social media. However, my youthful tastes were much more mainstream than my current tastes. Thus, I never really needed to find obscure content without the web. Nowadays I'm not a big fan of popular culture, but on the other hand my taste doesn't seem to match well with professional critics either. So how do I find stuff? My "process" is very hit-and-miss. I sample a bunch of stuff that sounds interesting to me, and if I don't actually find it interesting, I bail out ASAP. Streaming media sites are good for this kind of scattershot approach. I also go the public library, browse the shelves, and just randomly check out several books that I might like. Perhaps the majority turn out to be duds, but I've found a number of diamonds in the rough that way, books that I never would have read otherwise. (Incidentally, the library also provides access to sites such as https://www.kanopy.com/)
I don't feel the need to stay current on culture. The books, films, and TV shows that I find might be recent, or they might be quite old. There's plenty of good stuff from the past that for whatever reason I never encountered until now. If you're following the professional critics, you'll likely only be learning about new content; it's not that the critics didn't talk about old stuff before, but it's just as difficult to find old critical discussions about old content as it is to find the old content itself. How else but randomly will you find reviews of obscure stuff from 20 years ago?
[EDIT:] Thinking back to my preteen years, the public library was also crucial for me then. I remember discovering influential works such as Frank Herbert's Dune and Plato's Apology there, just browsing the shelves.
I was very deep into non-mainstream music when I was in my teenage years (90ies) and magazines and (the little access I had to) the web were not very useful. Even outside the mainstream, a lot of magazines were mostly into the big alternative acts and mostly fed by leads by music companies.
The best way to discover music was to go to small alternative music shops. I would hang there for hours and would listen as many records as the owners tolerated. And since they were music buffs themselves and pretty much knew every obscure record they were selling, they could often point you to interesting records.
I don't think much has changed for my peers, back then they would listen what the top-40, MTV, and TMF would give them, and now they listen what record companies are pushing or astroturfing. (I don't mean this in a denigrating way, there are other media where I am more into mainstream stuff, like TV shows.)
I don't go to record shops anymore, but I still find music based on 'browsing' and word of mouth mostly. The good thing of 2025 is that I can get my hands on every bit of obscure music, whereas in 1995, some albums would have to be imported by a record store and it was way out of my budget as a teen.
There was a very famous case in my country of a preppy kid who took the whole rap world by storm getting stupid numbers in a niche site, and only after he had gotten big contracts with multinational labels it came out that he had just set a bot to download the music and inflate numbers, that’s how trust based the system was.
Sure there was always PR dealmaking & money behinds the scenes previously I'm sure, but there were actual magazines/websites/etc in every genre publishing numerical reviews for cars/cameras/games/movies/shows/albums/etc. If you paid attention you could figure out which curators scoring aligned with what you tended to like.
Now every reviewer is a YouTube influencer who loves every product put in front of them, no product is every bad, no scores are assigned because then you can cross compare, etc.
The acquisition, death, resurrection and mundane ongoing existence of dpreview is a good example of this.
What we had before wasn't perfect, but what has followed is worse.
This is not true at all, algorithms can predict things you haven't seen before, and can take you well outside your bubble. A lot of the existing recommendation algorithms on social media etc. do keep you in a bubble, but that's a very specific choice 'cause apparently that's where the money is at. There's enough work in multi-armed-bandit explore/exploit systems that we definitely could have excellent algorithms that do exactly the kind of curation the author would like. The issue is not algorithms, but rather incentives on media recommendation and consumption. People say they would like something new, but they keep going back to the places that feed them more of the comfortable same.
Movies roles are based on your followers. Music gigs, based on your followers. Any creative event, based on your followers. So known named artists like Bjork have to build a following for an event for promoters to green light it.
It sucks, but that’s the nature of the business. Sell tickets, upsell merchandise, sell records, repeat.
I would agree that information is now more scattered (like bread for ducks as the author notes) than ever before -- but we now have the unprecedented ability to wrangle it ourselves.
If that is not hyperbole and the author is not taking steps to distance themselves from those feelings, that is extremely unhealthy. Like an addiction or something.
The only thing that should feel like that is laundry.
Perhaps the author should rebalance their leisure activities portfolio to include more things that aren't pop culture media.
Have you considered that that might be the goal of releasing trickles of information about the film prior to its official release? It makes collected information feel more exclusive to super fans and encourages fans to interact with each other on social media providing fuel for Bjork focused communities. If collecting this information feels exhausting instead of exciting to you... why are you trying so hard to collect it? Just wait for the actual release.
> We need critics who devote their lives to browsing through the pile and telling us what is worth our time and what isn't.
I don't understand how you expect a critic to tell you whether its worth your time based on a collection of pre-release rumors and interviews. For deciding if its worth my time, I mainly want to hear from critics who have seen the upcoming media and I want to hear their opinion on what they saw. Why would I care to hear Ebert and Roeper's opinion on what the actors said in their press release tour? Unless it was something especially newsworthy and they wouldn't need to go digging for that. I just don't see how a critic's review would be enhanced by "devoting their lives to browsing through the piles".
Needless to say you get none of that with algorithms. Spotify does recommend some good songs for me regularly and I often add them to “liked” but it’s much lonelier now. Music used to connect me with other people and now it’s just me and my Spotify.
Trends, tastes, and language evolve in real time, driven by social signaling, novelty bias, and the human instinct for signaling to preserve individuality and status within a group and against the algorithm. One need only rabbit hole down various corners of the internet to see this, but its even more pronounced in personal fashion, indie bookstores and art galleries, and even inside people's homes.
It is immensely gratifying to me because it means humans will always need humans, no matter how hard tech tries.
In trying to financialize, map, or otherwise algorithmically diagnose taste, effort impeaches itself.
Infinite context models will understand everything about your life. Combined with real-time lookup of all content ever created alongside the ability to generate new content on demand, curation seems destined to be solved.
Just to confirm, this is sarcasm, right? It's hard to tell, and it's terrifying to me that so many people don't comprehend this as a basic fact at least by grade school.
Also, is it still gratifying if humans won't have other humans? Curation is harder to come by than ever before because it's less profitable. What is gratifying about that???
For them, the lack of authenticity is not a bug, but a feature.
This all the author writes about is called collapse of context. And people been waking up to noticing it, writing about it, eventually becoming victims. Everyone who previously had a natural sect of some subculture is failing victing the moment they move the member base into faang social media. It kills the opportunity to mold your community around itself - it gets molded for monetization.
I dream the day when using social media would be considered as bad as a smoking or drinking habit, the endless scroll of mostly irrelevant content. Because even curated accounts are bombarded with advertised noised.
In recent years I wake up to the fact that I keep meeting people who are totally supposed to be in my bubble, very similar, lived in the same city, not a big one, 2m, but we have not found each other because of media noise, and technological alienation. Its amazing as if living in the black mirror already and for a while.
I keep investing massive efforts to get any public events gathering people spending hundreds of euros for promotion, prominent artists, in a time when delivery of information is supposed to be immediate. The audience, which includes all of us, fail to notice the information as there is so much of it. faang is milking everyone like crazy for the right to get to people supposed to be subscribed to our own content, which we don't own. it totally makes sense to have vanilla html at this point as i did with my event yesterday (tickets.dubigxbi.com), but then again - i need to submit a bribe to techbros to even let me emerge in the information sphere. like, I started considering running a bot farm, because this is what they deserve. 500$ of ads gets me mostly bot traffic, it is insane, paid advertising has never been so ineffective.
Besides, the way many grow to behave, and not only the young generation, is that they get addicted to endless scrollers in tiktok/insta/x and it is not us/them anymore searching the information. It is algorithms packing it for everyone, which is amazing way to put tubes in everyone's eyes and minds and feed it hallucinations of all sorts. But it is the world we woke into.
I even wrote a program to scrape the websites of my favorite radio stations (well the stations of my favorite music directors) and add the songs to a Spotify playlist.
Whenever I meet a teenager today, one of the first things I ask them is "what apps do you use most", but the next thing I ask is "how do you find new music".
The answer is usually something like "I don't know, I just sort of find stuff I guess?". Some have said they follow influencer's playlists on YouTube or Spotify, which I guess is the new version of the music director? Or they just get it from Spotify playlists.
But what's missing is a shared cultural experience. In the 90s, everyone at my school knew those 40 songs that the local stations played. They might know other stuff too, but you couldn't avoid those top songs. It's not the same today. And it's the same problem for visual media. We all knew the top movies at the theater, because it was the only place to see new movies. And we all knew the top TV shows because they were only on four major networks.
Kids don't have a shared cultural experience like I did.
I've had some luck finding some TikTok creators who curate specific "vibes" and publish Spotify playlists. I think that's just how it's done now.
This section contains two types of curation that have to be separated: college radio is good curation, it is nonprofit, done by people for the love of the medium and will help you broaden your horizon. Rolling Stone et. al. is bad curation, a form of gatekeeping really, very commercial, requiring lots of connections and resources to get featured in.
But the timing is really funny here, given the massive success Clair Obscur: Expedition 33 is currently experiencing. People have found this game - and it's not by curation. It's by massive word of mouth, as people who try the game tend to tell all their friends about it. In the case where something is really good, people find out about it without curators.
Curators are good for finding some stuff. But the ones so good that everyone talks about? You'll find them anyway.
flappyeagle•4h ago
imiric•2h ago