Like spam, the exploit would still be profitable if only a small fraction worked.

A more realistic attack would be something like, slipping a malicious payload past a scanner by emailing a zip file that appears innocent when unpacked with the scanner’s zip implementation but produces malware when unpacked with the email client’s implementation. There’s a decent chance they’ll be different, and it wouldn’t be too hard to guess which ones a target might be using.

None of this stuff is theoretical. It's just old.

There was a time when passing ZIP files around was a very popular method of software distribution, and things like this were gotchas that had to be watched for. It was widely known, at least amongst sysops, that the varied toolsets that handled ZIP archives were functionally different. And there were scanners and sanity checkers, and bugfixes to PKUNZIP, that dealt in this stuff for uploaded files and FREQ responses.

Did people exploit the differences? Yes. Although it was mainly on the level of creating prank ZIP files on non-Microsoft operating systems with 8.3 filenames such as "PRN" or "CLOCK$".

* https://groups.google.com/g/alt.comp.virus/c/zLV-Y2a71gs/m/U...

However, the truly terrible idea of self-extracting archives was popular, which meant that archives with "interesting" arrangements of the archive within the overall file were widespread. ZIP comments were also liberally applied and altered by pretty much every BBS that passed an archive along. And the Unix people wanted to be able to use pipes, something that the MS-DOS original never had to cater for.

Also, there were people who exploited the fact that different tools took different things as gospel. Even within the past decade one can find people still being caught out by the fact that there's a header field that instructs what the pathname separator character(s) used are; and that ZIP tools that expect non-seekable streams operate differently to ZIP tools that expect seekable regular files.

To respond to Grandfather comment, modern Office files are really just ZIPs with different extensions, they even have the magic string "PK" at the very beginning of the file.

I do wonder, since a lot of tools outside of the MS ecosystem can read Office files (e.g. LibreOffice and Google Docs as well as plenty of other online tools), if indeed the hack as described by the article is possible. One would just need to figure out the ZIP stacks used by said tools.